Design Within Reach
Design Within Reach
Design Within Reach (DWR) is a modern furniture retailer known for offering stylish, high-quality designs. Their collection features sleek, functional, and timeless pieces that seamlessly integrate into various spaces. DWR provides a range of items, from seating and tables to lighting and outdoor furnishings. It's a go-to destination for those seeking contemporary aesthetics without compromising on comfort or durability. While their pieces may carry a higher price point, many see it as a worthy investment for iconic and long-lasting design. You can find DWR products online, through catalogs, and in their studios located in major cities.
Founded in 1998, Design Within Reach aimed to make modern design accessible to the public. Frustrated by the exclusivity of iconic pieces, the founders began by offering designer classics without the wait times or high costs of imports. Over the years, DWR expanded its partnerships with both renowned and emerging designers. Today, it stands as a prominent retailer, bridging the gap between authentic modern designs and those who appreciate them. Their growth has been marked by studio openings nationwide, connecting consumers with influential designs.
Design Within Reach is set to embrace evolving home and office needs, prioritizing modular and multifunctional pieces. Recognizing remote work trends, they'll offer innovative solutions for home offices. Collaborations with eco-conscious designers will emphasize sustainability. Expect a rise in digital showrooms, enhancing online shopping experiences. As urban living becomes denser, DWR will likely focus on space-saving designs, ensuring aesthetics and functionality coexist seamlessly. Their role will pivot towards shaping modern living spaces that adapt to ever-changing lifestyles.
Authenticated furniture ensures that pieces are genuine, upholding quality, durability, and resale value. Authentic items reflect the original designer's vision, craftsmanship, and materials, offering a unique aesthetic and functional experience. Verification protects consumers from counterfeit products, ensuring they receive true value for their investment and preserving the integrity of iconic designs.
Herman Miller acquired Design Within Reach in 2014. This purchase allowed Herman Miller to expand its reach into the retail segment, offering high-quality modern furniture directly to consumers. Design Within Reach's unique product offerings and strong retail presence complemented Herman Miller's established brand, creating a synergy between the two companies.
Authentic furniture designs often last longer than counterfeit furniture. Genuine pieces are made using high-quality materials, superior craftsmanship, and adhere to the original designer's specifications, ensuring durability and longevity. Counterfeit furniture, on the other hand, typically cuts corners in material and craftsmanship to reduce costs, which can compromise the furniture's lifespan and performance. While there are exceptions, authentic designs generally offer a better long-term investment in terms of wear and lifespan.