Media Personalities
Media Personalities, comprised of a variety of people working across assorted media content platforms, are public figures known for their unique personas that are often associated with individual channels and programs in media. Once limited to news broadcasters, sports announcers, game shows, and talk show hosts, the industry of media personality has expanded to include emerging media markets such as YouTube and Twitch today, with millions more eyes being able to more directly interact with a personality with instant access. Media personalities have the tendency to be curated and targeted to a specific type of viewer experience and many personalities have the capability of appearing on more than one show or broadcast in their career. Instagram celebrities are a modern take on media personalities, becoming an 'influencer' instead of a host.
A TV personality, also known as a television host, is an individual who introduces or hosts television programs and typically becomes the mediator between a tv show and its audience. A TV personality is known for his or her charisma and is known for his or her role within a tv show.
Talk shows are popular because they are formatted differently than any other type of TV program and feature ordinary people or celebrities. Talks shows are often unrehearsed, don’t follow a set structure, and let guests share their life experiences and problems. They often attract a large audience that can relate to the topics discussed.
A social media influencer uses their social media influence to work with brands and help promote their products. A social media influencer usually has a large social media following and has built a strong reputation and connection with their audience by sharing their expertise on a certain topic.
