Instagram (IG) is a social networking platform based around sharing photos and videos. Launched in October 2010, Instagram gave users a series of filters that could be used to alter photos and the concept quickly gained popularity. Instagram continues to evolve and now includes ‘Stories,’ ‘IGTV’ and tools for monetization. Instagram was acquired by Facebook in April 2012.

When was Instagram created?

Instagram launched on October 6, 2010 and became the number 1 photography app available. Instagram ranked 100,000 users within 1 week and had 1 million users in 2 months. Instagram was developed by Kevin Systrom and Mike Krieger in San Francisco. The app took 8 weeks to build, but was the result of 1 year of work.

How do you delete your Instagram account?

Delete your Instagram account by going to the Delete Your Account page on a web browser. You can’t delete your account within the app. Choose the reason why you are deleting your account and then enter your password to confirm. Afterwards, click on Permanently Delete My Account.

How does Instagram work?

Instagram is a social network made specifically for sharing photos and videos from a smartphone. Instagram allows user to post photos or videos that will be displayed on the user’s profile and on other users feed. You can interact with other users by liking their photos, following them, being followed by them, commenting, liking, tagging, and private messaging.

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Instagram Feed Video - Ads
Dimensioned layout drawing of Instagram Feed Video Ads labeled with height and width

Instagram Feed Video Ads are advertisements that appear on a user’s Instagram feed and feature call-to-action buttons that tell users to apply now or call now. These feed video ads appear like organic feed videos and provide an efficient call-to-action. They are able to target a specific audience.

Instagram Feed Video Ads have heights of either 608 px (Landscape) or 1080 px (square) and width of 1080 px. Aspect ratio are respectively either 1.91:1 (Landscape) or 1:1 (Square). Instagram Feed Video Ads support MP4 (recommended) and MOV formats with a maximum file size of 4 GB (max). Video durations of up to 120 seconds are supported, with a maximum caption of 125 characters.

Instagram Feed Video Ads are advertisements that appear on a user’s Instagram feed and feature call-to-action buttons that tell users to apply now or call now. These feed video ads appear like organic feed videos and provide an efficient call-to-action. They are able to target a specific audience.

Instagram Feed Video Ads have heights of either 608 px (Landscape) or 1080 px (square) and width of 1080 px. Aspect ratio are respectively either 1.91:1 (Landscape) or 1:1 (Square). Instagram Feed Video Ads support MP4 (recommended) and MOV formats with a maximum file size of 4 GB (max). Video durations of up to 120 seconds are supported, with a maximum caption of 125 characters.

Instagram Feed Video - Ads
Height:
608 px (Landscape); 1080 px (square)
Width:
1080 px
Length:
Depth:
Aspect Ratio
1.91:1 (Landscape); 1:1 (Square)
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: MP4 (recommended), MOV
Duration: 120 seconds (max)

Frame Rate: 30 FPS (max)

Caption Text: 125 character (max)
Print Sizes: 15” x 8.44” | 381 x 214.5 mm (landscape); 15” x 15” | 381 x 381 mm (square)

File Size
4 GB (max)
Company
Instagram

Drawings include:
Instagram Feed Video Ads interface mockup

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Instagram Feed Video - Landscape
Illustrated dimensions of Instagram Feed Landscape Videos measured with height and width

Landscape Instagram Feed Videos are horizontal videos that users or brands can organically post to their Instagram feed. Landscape videos are typically the least likely to of all video orientations to get used on Instagram. Landscape video can bring the look and feel of a previously recorded cinematic video and offer a creative presentation.

Instagram Feed Landscape Videos have a height of 608 px and width of 1080 px for an aspect ratio of 1.91:1. Landscape Instagram Feed Videos support MP4 (recommended) and MOV formats with a maximum file size of 100 MB. Video durations between 3-60 seconds are supported. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Landscape Instagram Feed Videos are horizontal videos that users or brands can organically post to their Instagram feed. Landscape videos are typically the least likely to of all video orientations to get used on Instagram. Landscape video can bring the look and feel of a cinematic experience.

Instagram Feed Landscape Videos have a height of 608 px and width of 1080 px for an aspect ratio of 1.91:1. Landscape Instagram Feed Videos support MP4 (recommended) and MOV formats with a maximum file size of 100 MB. Video durations between 3-60 seconds are supported. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Instagram Feed Video - Landscape
Height:
608 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
1.91:1
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: MP4 (recommended), MOV
Duration: 3-60 seconds
Frame Rate: 23-60 FPS

Caption Text: 125 character (recommended); 2200 character (max)

Print Sizes: 15” x 8.44” | 381 x 214.5 mm

File Size
100 MB (max)
Company
Instagram

Drawings include:
Instagram Feed Video (Landscape) interface mockup

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IGTV (Instagram TV)
User interface drawing of the IGTV (Instagram TV) with measured dimensions and resolution

IGTV, or Instagram TV, features vertical and full screen videos. IGTV is intuitive and will start playing as soon as you select a video. IGTV focuses on the creators that users already follow on the platform. IGTV can be viewed as Instagram’s version of Youtube and extends the time spent on the app by a user.

IGTV (Instagram TV) has a height of 1920 px and width of 1080 px for an aspect ratio of 9:16. IGTV supports MP4 formats with a maximum file size of 650 MB. Video durations of 15 seconds up to 10 minutes are supported.

IGTV, or Instagram TV, features vertical and full screen videos. IGTV is intuitive and will start playing as soon as you select a video. IGTV focuses on the creators that users already follow on the platform. IGTV can be viewed as Instagram’s version of Youtube.

IGTV (Instagram TV) has a height of 1920 px and width of 1080 px for an aspect ratio of 9:16. IGTV supports MP4 formats with a maximum file size of 650 MB. Video durations of 15 seconds up to 10 minutes are supported.

IGTV (Instagram TV)
Height:
1920 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
9:16
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: MP4

Duration: 15 seconds to 10 minutes

Frame Rate: 30 FPS (minimum)

Print Size: 15” x 26.67” | 381 x 677.3 mm

File Size
650 MB (max)
Company
Instagram

Drawings include:
IGTV (Instagram TV) interface mockup

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Kevin Systrom
Dimensioned elevation drawings of Kevin Systrom in assorted everyday positions with height

Kevin Systrom was born on December 30, 1983 and is an American computer programmer and entrepreneur. Systrom cofounded Instagram with Mike Krieger. He was included on the list of America’s Richest Entrepreneurs Under 40 in 2016. While being CEO of Instagram it has become a fast-growing app with 800 million monthly users as of September of 2017. Systrom resigned as CEO of Instagram on September of 2018. He also served as a board member of Walmart from September 2014 and May 2018. Instagram became very popular right after launching as a month after launching it had grown to 1 million users. Kevin Systrom has a net worth of $1.4 billion USD.

Kevin Systrom has a height of 6’5” (1.96 m).

Kevin Systrom was born on December 30, 1983 and is an American computer programmer and entrepreneur. Systrom cofounded Instagram with Mike Krieger. He was included on the list of America’s Richest Entrepreneurs Under 40 in 2016. Kevin Systrom has a net worth of $1.4 billion USD.

Kevin Systrom has a height of 6’5” (1.96 m).

Kevin Systrom
Height:
6’5” | 1.96 m
Width:
Length:
Depth:
Weight:
Area:
Birthday
December 30, 1983

Drawings include:
Kevin Systrom front, front (presenting), sitting

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Instagram Stories Thumbnails
Illustrated dimensions of Instagram Story Thumbnails measured with height and width

Instagram Story Thumbnails are small circular icons that appear on accounts that have saved stories in 'Highlights.' Story thumbnails help people organized their various Instagram stories into more permanent collections so that they don't lose precious memories considering that Instagram Stories only last 24 hours. These Story Thumbnails can be customized with image captures from the stories or can be served with a separate uploaded image. Many users curate the look of these Story Thumbnails to reinforce their brand identity.

Instagram Stories Thumbnails are circles with a height of 86 px and width of 86 px for an aspect ratio of 1:1 (Circle).

Instagram Story Thumbnails are small circular icons that appear on accounts that have saved stories in 'Highlights.' Story thumbnails help people organized their various Instagram stories into more permanent collections so that they don't lose precious memories with stories that auto-delete.

Instagram Stories Thumbnails are circles with a height of 86 px and width of 86 px for an aspect ratio of 1:1 (Circle).

Instagram Stories Thumbnails
Height:
86 px
Width:
86 px
Length:
Depth:
Aspect Ratio
1:1 (Circle)
Resolution
72 dpi (Screen)
Weight:
Area:

Print Sizes: 1.19” x 1.19” | 30.3 x 30.3 mm

File Size
Company
Instagram

Drawings include:
Instagram Stories Thumbnails interface mockup

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