Instagram (IG) is a social networking platform based around sharing photos and videos. Launched in October 2010, Instagram gave users a series of filters that could be used to alter photos and the concept quickly gained popularity. Instagram continues to evolve and now includes ‘Stories,’ ‘IGTV’ and tools for monetization. Instagram was acquired by Facebook in April 2012.

When was Instagram created?

Instagram launched on October 6, 2010 and became the number 1 photography app available. Instagram ranked 100,000 users within 1 week and had 1 million users in 2 months. Instagram was developed by Kevin Systrom and Mike Krieger in San Francisco. The app took 8 weeks to build, but was the result of 1 year of work.

How do you delete your Instagram account?

Delete your Instagram account by going to the Delete Your Account page on a web browser. You can’t delete your account within the app. Choose the reason why you are deleting your account and then enter your password to confirm. Afterwards, click on Permanently Delete My Account.

How does Instagram work?

Instagram is a social network made specifically for sharing photos and videos from a smartphone. Instagram allows user to post photos or videos that will be displayed on the user’s profile and on other users feed. You can interact with other users by liking their photos, following them, being followed by them, commenting, liking, tagging, and private messaging.

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IGTV
200
1920 px
1080 px
IGTV
67.730
38.100
200
3D
IGTV
654 px
420 px
IGTV Cover Photo
23.070
14.820
50
3D
IGTV Cover Photo
1080 px
1080 px
Instagram Carousel Ads
38.100
38.100
1300
3D
Instagram Carousel Ads
608 px (Landscape); 1080 px (square)
1080 px
Instagram Images - Ads
38.100
38.100
5
3D
Instagram Images - Ads
608 px
1080 px
Instagram Images - Landscape
21.450
38.100
400
3D
Instagram Images - Landscape
1350 px
1080 px
Instagram Images - Portrait
47.630
38.100
2500
3D
Instagram Images - Portrait
1080 px
1080 px
Instagram Images - Square
38.100
38.100
2300
3D
Instagram Images - Square
161 px
161 px
Instagram Photo Thumbnails
5.680
5.680
5
3D
Instagram Photo Thumbnails
110 px (Mobile); 180 px (Web)
110 px (Mobile); 180 px (Web)
Instagram Profile Picture
3.880
3.880
500
3D
Instagram Profile Picture
1920 px
1080 px
Instagram Stories
67.730
38.100
18000
3D
Instagram Stories
86 px
86 px
Instagram Stories Thumbnails
3.030
3.030
5
3D
Instagram Stories Thumbnails
608 px (Landscape); 1080 px (square)
1080 px
Instagram Video - Ads
38.100
38.100
5
3D
Instagram Video - Ads
608 px
1080 px
Instagram Video - Landscape
21.450
38.100
400
3D
Instagram Video - Landscape
1350 px
1080 px
Instagram Video - Portrait
47.630
38.100
2500
3D
Instagram Video - Portrait
1080 px
1080 px
Instagram Video - Square
38.100
38.100
2300
3D
Instagram Video - Square
6’5” | 1.96 m
December 30, 1983
Kevin Systrom
196.000
1983.00
8400
3D
Kevin Systrom
IGTV (Instagram TV)
User interface drawing of the IGTV (Instagram TV) with measured dimensions and resolution

IGTV, or Instagram TV, features vertical and full screen videos. IGTV is intuitive and will start playing as soon as you select a video. IGTV focuses on the creators that users already follow on the platform. IGTV can be viewed as Instagram’s version of Youtube and extends the time spent on the app by a user.

IGTV (Instagram TV) has a height of 1920 px and width of 1080 px for an aspect ratio of 9:16. IGTV supports MP4 formats with a maximum file size of 650 MB. Video durations of 15 seconds up to 10 minutes are supported.

IGTV, or Instagram TV, features vertical and full screen videos. IGTV is intuitive and will start playing as soon as you select a video. IGTV focuses on the creators that users already follow on the platform. IGTV can be viewed as Instagram’s version of Youtube.

IGTV (Instagram TV) has a height of 1920 px and width of 1080 px for an aspect ratio of 9:16. IGTV supports MP4 formats with a maximum file size of 650 MB. Video durations of 15 seconds up to 10 minutes are supported.

IGTV (Instagram TV)
Height:
1920 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
9:16
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: MP4

Duration: 15 seconds to 10 minutes

Frame Rate: 30 FPS (minimum)

Print Size: 15” x 26.67” | 381 x 677.3 mm

File Size
650 MB (max)
Company
Instagram

Drawings include:
IGTV (Instagram TV) interface mockup

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Instagram Feed Video - Ads
Dimensioned layout drawing of Instagram Feed Video Ads labeled with height and width

Instagram Feed Video Ads are advertisements that appear on a user’s Instagram feed and feature call-to-action buttons that tell users to apply now or call now. These feed video ads appear like organic feed videos and provide an efficient call-to-action. They are able to target a specific audience.

Instagram Feed Video Ads have heights of either 608 px (Landscape) or 1080 px (square) and width of 1080 px. Aspect ratio are respectively either 1.91:1 (Landscape) or 1:1 (Square). Instagram Feed Video Ads support MP4 (recommended) and MOV formats with a maximum file size of 4 GB (max). Video durations of up to 120 seconds are supported, with a maximum caption of 125 characters.

Instagram Feed Video Ads are advertisements that appear on a user’s Instagram feed and feature call-to-action buttons that tell users to apply now or call now. These feed video ads appear like organic feed videos and provide an efficient call-to-action. They are able to target a specific audience.

Instagram Feed Video Ads have heights of either 608 px (Landscape) or 1080 px (square) and width of 1080 px. Aspect ratio are respectively either 1.91:1 (Landscape) or 1:1 (Square). Instagram Feed Video Ads support MP4 (recommended) and MOV formats with a maximum file size of 4 GB (max). Video durations of up to 120 seconds are supported, with a maximum caption of 125 characters.

Instagram Feed Video - Ads
Height:
608 px (Landscape); 1080 px (square)
Width:
1080 px
Length:
Depth:
Aspect Ratio
1.91:1 (Landscape); 1:1 (Square)
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: MP4 (recommended), MOV
Duration: 120 seconds (max)

Frame Rate: 30 FPS (max)

Caption Text: 125 character (max)
Print Sizes: 15” x 8.44” | 381 x 214.5 mm (landscape); 15” x 15” | 381 x 381 mm (square)

File Size
4 GB (max)
Company
Instagram

Drawings include:
Instagram Feed Video Ads interface mockup

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Instagram Profile Picture
User interface drawing of the Instagram Profile Picture with measured dimensions and resolution

An Instagram Profile Picture is an image that represents a user’s account in all the interactions across the platform. The profile picture is displayed as an avatar next to the account name on posts, comments, replies, and direct messages. The profile picture creates visual association and should be easily recognizable by others.

The Instagram Profile Picture is a 1:1 ratio circle with a height and width of 110 px on mobile and 180 px on the web. Instagram Profile Photos support JPG formats with a maximum file size of 15 MB (max).

An Instagram Profile Picture is an image that represents a user’s account in all the interactions across the platform. The profile picture is displayed as an avatar next to the account name on all related media. The profile picture creates visual association and should be easily recognizable.

The Instagram Profile Picture is a 1:1 ratio circle with a height and width of 110 px on mobile and 180 px on the web. Instagram Profile Photos support JPG formats with a maximum file size of 15 MB (max).

Instagram Profile Picture
Height:
110 px (Mobile); 180 px (Web)
Width:
110 px (Mobile); 180 px (Web)
Length:
Depth:
Aspect Ratio
1:1 (Circle)
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: JPG 

Print Sizes: 1.53” x 1.53” | 38.8 x 38.8 mm (Mobile); 2.5” x 2.5” | 63.5 x 63.5 mm

File Size
15 MB (max)
Company
Instagram

Drawings include:
Instagram Profile Picture interface mockup

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Instagram Feed Video - Square
Dimensioned layout drawing of Instagram Feed Video (Square) labeled with height and width

Instagram Feed Video (Square) is a square video that users or brands can organically post to the Instagram feed. Square videos embody the traditional square image format and are great for quotes, close-ups, and single subject captures. Most mobile devices allow for square video capture.

Instagram Feed Square Videos have a height of 1080 px and width of 1080 px for an aspect ratio of 1:1. Square Instagram Feed Videos support MP4 (recommended) and MOV formats with a maximum file size of 100 MB. Video durations between 3-60 seconds are supported. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Instagram Feed Video (Square) is a square video that users or brands can organically post to the Instagram feed. Square videos embody the traditional square image format and are great for quotes, close-ups, and single subject captures. Most mobile devices allow for square video capture.

Instagram Feed Square Videos have a height of 1080 px and width of 1080 px for an aspect ratio of 1:1. Square Instagram Feed Videos support MP4 (recommended) and MOV formats with a maximum file size of 100 MB. Video durations between 3-60 seconds are supported. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Instagram Feed Video - Square
Height:
1080 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
1:1
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: MP4 (recommended), MOV
Duration: 3-60 seconds

Frame Rate: 23-60 FPS
Caption Text: 125 character (recommended); 2200 character (max)

Print Sizes: 15” x 15” | 381 x 381 mm

File Size
100 MB (max)
Company
Instagram

Drawings include:
Instagram Feed Video (Square) interface mockup

Details & Downloads

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Instagram Feed Images - Square
User interface drawing of Instagram Feed Images (Square) with measured dimensions and resolution

Instagram Feed Images (Square) are square static image posts that appear on user’s feeds. Square images are a traditional characteristic of Instagram. Instagram has an auto-crop function that makes it easy to create a square post. Square Instagram feed photos are a popular choice and will not be cropped when previewed as a feed photo thumbnail.

Instagram Feed Square Images have a height of 1080 px and width of 1080 px for an aspect ratio of 1:1. Square Instagram Feed Images support JPG, PNG, BMP, and GIF (non-animated) formats with a maximum file size of 30 MB. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Instagram Feed Images (Square) are square static image posts that appear on user’s feeds. Square images are a traditional characteristic of Instagram. Instagram has an auto-crop function that makes it easy to create a square post. Square Instagram feed photos will not be cropped as a thumbnail.

Instagram Feed Square Images have a height of 1080 px and width of 1080 px for an aspect ratio of 1:1. Square Instagram Feed Images support JPG, PNG, BMP, and GIF (non-animated) formats with a maximum file size of 30 MB. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Instagram Feed Images - Square
Height:
1080 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
1:1
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: JPG, PNG, BMP, GIF (non-animated) 

Caption Text: 125 character (recommended); 2200 character (max)

Print Sizes: 15” x 15” | 381 x 381 mm

File Size
30 MB (max)
Company
Instagram

Drawings include:
Instagram Feed Images (Square) interface mockup

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