Instagram

Instagram

Description
Description

Instagram is a social media platform centered around visual content, primarily photos and videos. Users can capture, edit, and share moments from their lives, using filters and editing tools to enhance their posts. It's also a space for storytelling through features like Stories, which disappear after 24 hours, and IGTV for longer videos. Instagram is not just for personal use; businesses leverage it for marketing, showcasing products through posts and targeted ads. Influencers use it to build their brand and engage with followers. The platform employs algorithms to personalize content feeds, ensuring users see posts aligned with their interests.

History
History

Instagram began as a simple photo-sharing app in 2010, created by Kevin Systrom and Mike Krieger. It quickly gained popularity due to its easy-to-use filters and social networking features. In 2012, Facebook acquired Instagram, and since then, it has introduced numerous features like Stories, inspired by Snapchat, and IGTV for longer videos. Instagram's focus on visual content made it a hub for influencers, businesses, and everyday users to share snapshots of their lives. Over the years, it has evolved from a simple photo-sharing service to a comprehensive platform for communication, marketing, and personal branding.

Future
Future

Instagram is likely to advance in the realm of augmented reality (AR) and virtual reality (VR), enhancing the way users experience and share content. Think AR filters that go beyond faces, transforming entire environments, or VR spaces for sharing immersive experiences. The platform may also delve deeper into e-commerce, possibly integrating virtual try-ons for products and seamless purchasing. Instagram's role in shaping culture will expand, solidifying its status as a launchpad for trends, movements, and community building. Its design will continue to evolve, prioritizing user engagement through interactive and personalized features, making it an even more integral part of daily digital life.

Common Questions
Common Questions
When was Instagram created?

Instagram launched on October 6, 2010 and became the number 1 photography app available. Instagram ranked 100,000 users within 1 week and had 1 million users in 2 months. Instagram was developed by Kevin Systrom and Mike Krieger in San Francisco. The app took 8 weeks to build, but was the result of 1 year of work.

How do you delete your Instagram account?

Delete your Instagram account by going to the Delete Your Account page on a web browser. You can’t delete your account within the app. Choose the reason why you are deleting your account and then enter your password to confirm. Afterwards, click on Permanently Delete My Account.

How does Instagram work?

Instagram is a social network made specifically for sharing photos and videos from a smartphone. Instagram allows user to post photos or videos that will be displayed on the user’s profile and on other users feed. You can interact with other users by liking their photos, following them, being followed by them, commenting, liking, tagging, and private messaging.

Digital

* Under Development *

IGTV
200
1920 px
1080 px
IGTV
67.730
38.100
200
GUIDE
3D
IGTV
654 px
420 px
IGTV Cover Photo
23.070
14.820
50
GUIDE
3D
IGTV Cover Photo
1080 px
1080 px
Instagram Carousel Ads
38.100
38.100
1300
GUIDE
3D
Instagram Carousel Ads
608 px (Landscape); 1080 px (square)
1080 px
Instagram Images - Ads
38.100
38.100
5
GUIDE
3D
Instagram Images - Ads
608 px
1080 px
Instagram Images - Landscape
21.450
38.100
400
GUIDE
3D
Instagram Images - Landscape
1350 px
1080 px
Instagram Images - Portrait
47.630
38.100
2500
GUIDE
3D
Instagram Images - Portrait
1080 px
1080 px
Instagram Images - Square
38.100
38.100
2300
GUIDE
3D
Instagram Images - Square
161 px
161 px
Instagram Photo Thumbnails
5.680
5.680
5
GUIDE
3D
Instagram Photo Thumbnails
110 px (Mobile); 180 px (Web)
110 px (Mobile); 180 px (Web)
Instagram Profile Picture
3.880
3.880
500
GUIDE
3D
Instagram Profile Picture
1920 px
1080 px
Instagram Stories
67.730
38.100
18000
GUIDE
3D
Instagram Stories
86 px
86 px
Instagram Stories Thumbnails
3.030
3.030
5
GUIDE
3D
Instagram Stories Thumbnails
608 px (Landscape); 1080 px (square)
1080 px
Instagram Video - Ads
38.100
38.100
5
GUIDE
3D
Instagram Video - Ads
608 px
1080 px
Instagram Video - Landscape
21.450
38.100
400
GUIDE
3D
Instagram Video - Landscape
1350 px
1080 px
Instagram Video - Portrait
47.630
38.100
2500
GUIDE
3D
Instagram Video - Portrait
1080 px
1080 px
Instagram Video - Square
38.100
38.100
2300
GUIDE
3D
Instagram Video - Square
6’5” | 1.96 m
December 30, 1983
Kevin Systrom
196.000
1983.00
8400
GUIDE
3D
Kevin Systrom
IGTV Cover Photo
Dimensioned layout drawing of the IGTV Cover Photo labeled with height and width

IGTV Cover Photos are smaller thumbnails of the IGTV channel for users to preview. Including the title of the video content and the user, IGTV Cover Photos are displayed in a scrollable wall of channels—making the quality of the cover photo extremely important for enticing users to view the content.

The IGTV Cover Photo has a height of 654 px and width of 420 px for an aspect ratio of 1:1.55. IGTV Cover Photos are JPG formatted with a maximum file size of 4 MB.

IGTV Cover Photos are smaller thumbnails of the IGTV channel for users to preview. Including the title of the video content and the user, IGTV Cover Photos are displayed in a scrollable wall of channels—making the quality of the cover photo extremely important for enticing users to view the content.

The IGTV Cover Photo has a height of 654 px and width of 420 px for an aspect ratio of 1:1.55. IGTV Cover Photos are JPG formatted with a maximum file size of 4 MB.

IGTV Cover Photo
Height:
654 px
Width:
420 px
Length:
Depth:
Aspect Ratio
1:1.55
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: JPG 

Print Sizes: 5.83” x 9.08” | 148.2 x 230.7 mm

File Size
4 MB (max)
Company
Instagram

Drawings include:
IGTV Cover Photo interface mockup

Downloads

2D Downloads

3D Downloads

IGTV (Instagram TV)
User interface drawing of the IGTV (Instagram TV) with measured dimensions and resolution

IGTV, or Instagram TV, features vertical and full screen videos. IGTV is intuitive and will start playing as soon as you select a video. IGTV focuses on the creators that users already follow on the platform. IGTV can be viewed as Instagram’s version of Youtube and extends the time spent on the app by a user.

IGTV (Instagram TV) has a height of 1920 px and width of 1080 px for an aspect ratio of 9:16. IGTV supports MP4 formats with a maximum file size of 650 MB. Video durations of 15 seconds up to 10 minutes are supported.

IGTV, or Instagram TV, features vertical and full screen videos. IGTV is intuitive and will start playing as soon as you select a video. IGTV focuses on the creators that users already follow on the platform. IGTV can be viewed as Instagram’s version of Youtube.

IGTV (Instagram TV) has a height of 1920 px and width of 1080 px for an aspect ratio of 9:16. IGTV supports MP4 formats with a maximum file size of 650 MB. Video durations of 15 seconds up to 10 minutes are supported.

IGTV (Instagram TV)
Height:
1920 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
9:16
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: MP4

Duration: 15 seconds to 10 minutes

Frame Rate: 30 FPS (minimum)

Print Size: 15” x 26.67” | 381 x 677.3 mm

File Size
650 MB (max)
Company
Instagram

Drawings include:
IGTV (Instagram TV) interface mockup

Downloads

2D Downloads

3D Downloads

Instagram Stories
Dimensioned layout drawing of Instagram Stories labeled with height and width

Instagram Stories deliver unique social value as they can show content that might not belong to a user’s feed, incorporate more personality, and offer instant updates to a user’s followers. Instagram Stories also allow brands to highlight promotions and place ads between the stories of other Instagram users without interruption.

Instagram Stories have a height of 1920 px and width of 1080 px for an aspect ratio of 9:16. Instagram Stories support JPG, PNG, BMP, GIF (non-animated), MOV, and MP4 formats with a maximum file size of 30 MB for images) and 4 GB for video. Image stories have a maximum duration of 7 seconds, while video stories can be up to 15 seconds.

Instagram Stories deliver unique social value as they can show content that might not belong to a user’s feed, incorporate more personality, and offer instant updates to a user’s followers. Instagram Stories also allow brands to highlight promotions and place ads seamlessly between stories.

Instagram Stories have a height of 1920 px and width of 1080 px for an aspect ratio of 9:16. Instagram Stories support JPG, PNG, BMP, GIF (non-animated), MOV, and MP4 formats with a maximum file size of 30 MB for images) and 4 GB for video. Image stories have a maximum duration of 7 seconds, while video stories can be up to 15 seconds.

Instagram Stories
Height:
1920 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
9:16
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: JPG, PNG, BMP, GIF (non-animated), MOV, MP4

Duration: 7 seconds (image); 15 seconds (video)

Frame Rate: 30 FPS (minimum)

Print Sizes: 15” x 26.67” | 381 x 677.3 mm

File Size
30 MB (max image); 4 GB (max video)
Company
Instagram

Drawings include:
Instagram Stories interface mockup

Downloads

2D Downloads

3D Downloads

Instagram Photo Thumbnails
Illustrated dimensions of Instagram Photo Thumbnails measured with height and width

An Instagram Photo Thumbnails are smaller versions of the images and videos present on the profile. When a user goes to any other user’s page they will be presented with all the content available previewed in rows of thumbnails. The thumbnails will expand when clicked and include a place to comment.

Instagram Photo Thumbnails have a height of 161 px and width of 161 px for an aspect ratio of 1:1.

An Instagram Photo Thumbnails are smaller versions of the images and videos present on the profile. When a user goes to any other user’s page they will be presented with all the content available previewed in rows of thumbnails. The thumbnails will expand when clicked and include a place to comment.

Instagram Photo Thumbnails have a height of 161 px and width of 161 px for an aspect ratio of 1:1.

Instagram Photo Thumbnails
Height:
161 px
Width:
161 px
Length:
Depth:
Aspect Ratio
1:1
Resolution
72 dpi (Screen)
Weight:
Area:

Print Sizes: 2.24” x 2.24” | 56.8 x 56.8 mm

File Size
Company
Instagram

Drawings include:
Instagram Photo Thumbnails interface mockup

Downloads

2D Downloads

3D Downloads

Instagram Stories Thumbnails
Illustrated dimensions of Instagram Story Thumbnails measured with height and width

Instagram Story Thumbnails are small circular icons that appear on accounts that have saved stories in 'Highlights.' Story thumbnails help people organized their various Instagram stories into more permanent collections so that they don't lose precious memories considering that Instagram Stories only last 24 hours. These Story Thumbnails can be customized with image captures from the stories or can be served with a separate uploaded image. Many users curate the look of these Story Thumbnails to reinforce their brand identity.

Instagram Stories Thumbnails are circles with a height of 86 px and width of 86 px for an aspect ratio of 1:1 (Circle).

Instagram Story Thumbnails are small circular icons that appear on accounts that have saved stories in 'Highlights.' Story thumbnails help people organized their various Instagram stories into more permanent collections so that they don't lose precious memories with stories that auto-delete.

Instagram Stories Thumbnails are circles with a height of 86 px and width of 86 px for an aspect ratio of 1:1 (Circle).

Instagram Stories Thumbnails
Height:
86 px
Width:
86 px
Length:
Depth:
Aspect Ratio
1:1 (Circle)
Resolution
72 dpi (Screen)
Weight:
Area:

Print Sizes: 1.19” x 1.19” | 30.3 x 30.3 mm

File Size
Company
Instagram

Drawings include:
Instagram Stories Thumbnails interface mockup

Downloads

2D Downloads

3D Downloads