Instagram (IG) is a social networking platform based around sharing photos and videos. Launched in October 2010, Instagram gave users a series of filters that could be used to alter photos and the concept quickly gained popularity. Instagram continues to evolve and now includes ‘Stories,’ ‘IGTV’ and tools for monetization. Instagram was acquired by Facebook in April 2012.

When was Instagram created?

Instagram launched on October 6, 2010 and became the number 1 photography app available. Instagram ranked 100,000 users within 1 week and had 1 million users in 2 months. Instagram was developed by Kevin Systrom and Mike Krieger in San Francisco. The app took 8 weeks to build, but was the result of 1 year of work.

How do you delete your Instagram account?

Delete your Instagram account by going to the Delete Your Account page on a web browser. You can’t delete your account within the app. Choose the reason why you are deleting your account and then enter your password to confirm. Afterwards, click on Permanently Delete My Account.

How does Instagram work?

Instagram is a social network made specifically for sharing photos and videos from a smartphone. Instagram allows user to post photos or videos that will be displayed on the user’s profile and on other users feed. You can interact with other users by liking their photos, following them, being followed by them, commenting, liking, tagging, and private messaging.

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Instagram Guides
Browse through our curated Instagram Guides for additional categorizations, tips, details, variations, styles, and histories of Instagram. Guides provide additional insights into the unique properties and shared relationships between elements.
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IGTV
200
1920 px
1080 px
IGTV
67.730
38.100
200
3D
IGTV
654 px
420 px
IGTV Cover Photo
23.070
14.820
50
3D
IGTV Cover Photo
1080 px
1080 px
Instagram Carousel Ads
38.100
38.100
1300
3D
Instagram Carousel Ads
608 px (Landscape); 1080 px (square)
1080 px
Instagram Images - Ads
38.100
38.100
5
3D
Instagram Images - Ads
608 px
1080 px
Instagram Images - Landscape
21.450
38.100
400
3D
Instagram Images - Landscape
1350 px
1080 px
Instagram Images - Portrait
47.630
38.100
2500
3D
Instagram Images - Portrait
1080 px
1080 px
Instagram Images - Square
38.100
38.100
2300
3D
Instagram Images - Square
161 px
161 px
Instagram Photo Thumbnails
5.680
5.680
5
3D
Instagram Photo Thumbnails
110 px (Mobile); 180 px (Web)
110 px (Mobile); 180 px (Web)
Instagram Profile Picture
3.880
3.880
500
3D
Instagram Profile Picture
1920 px
1080 px
Instagram Stories
67.730
38.100
18000
3D
Instagram Stories
86 px
86 px
Instagram Stories Thumbnails
3.030
3.030
5
3D
Instagram Stories Thumbnails
608 px (Landscape); 1080 px (square)
1080 px
Instagram Video - Ads
38.100
38.100
5
3D
Instagram Video - Ads
608 px
1080 px
Instagram Video - Landscape
21.450
38.100
400
3D
Instagram Video - Landscape
1350 px
1080 px
Instagram Video - Portrait
47.630
38.100
2500
3D
Instagram Video - Portrait
1080 px
1080 px
Instagram Video - Square
38.100
38.100
2300
3D
Instagram Video - Square
6’5” | 1.96 m
December 30, 1983
Kevin Systrom
196.000
1983.00
8400
3D
Kevin Systrom
Instagram Stories Thumbnails
Illustrated dimensions of Instagram Story Thumbnails measured with height and width

Instagram Story Thumbnails are small circular icons that appear on accounts that have saved stories in 'Highlights.' Story thumbnails help people organized their various Instagram stories into more permanent collections so that they don't lose precious memories considering that Instagram Stories only last 24 hours. These Story Thumbnails can be customized with image captures from the stories or can be served with a separate uploaded image. Many users curate the look of these Story Thumbnails to reinforce their brand identity.

Instagram Stories Thumbnails are circles with a height of 86 px and width of 86 px for an aspect ratio of 1:1 (Circle).

Instagram Story Thumbnails are small circular icons that appear on accounts that have saved stories in 'Highlights.' Story thumbnails help people organized their various Instagram stories into more permanent collections so that they don't lose precious memories with stories that auto-delete.

Instagram Stories Thumbnails are circles with a height of 86 px and width of 86 px for an aspect ratio of 1:1 (Circle).

Instagram Stories Thumbnails
Height:
86 px
Width:
86 px
Length:
Depth:
Aspect Ratio
1:1 (Circle)
Resolution
72 dpi (Screen)
Weight:
Area:

Print Sizes: 1.19” x 1.19” | 30.3 x 30.3 mm

File Size
Company
Instagram

Drawings include:
Instagram Stories Thumbnails interface mockup

Details & Downloads

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3D Downloads

Instagram Feed Video - Portrait
User interface drawing of Instagram Feed Portrait Videos with measured dimensions and resolution

An Instagram Feed Video (Portrait) is a vertical video that users and brands can upload to their Instagram feed. Portrait videos take up more screen space and can quickly capture attention of other users. This orientation of video gives room for more text, call outs, calls to action, and transcription of the content.

Instagram Feed Portrait Videos have a height of 1350 px and width of 1080 px for an aspect ratio of 4:5. Portrait Instagram Feed Videos support MP4 (recommended) and MOV formats with a maximum file size of 100 MB. Video durations between 3-60 seconds are supported. Feed posts have a 2200 character maximum, but 125 characters are recommended.

An Instagram Feed Video (Portrait) is a vertical video that users and brands can upload to their Instagram feed. Portrait videos take up more screen space and can quickly capture attention of other users. This orientation of video gives room for more text, call outs, and calls to action.

Instagram Feed Portrait Videos have a height of 1350 px and width of 1080 px for an aspect ratio of 4:5. Portrait Instagram Feed Videos support MP4 (recommended) and MOV formats with a maximum file size of 100 MB. Video durations between 3-60 seconds are supported. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Instagram Feed Video - Portrait
Height:
1350 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
4:5
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: MP4 (recommended), MOV
Duration: 3-60 seconds

Frame Rate: 23-60 FPS

Caption Text: 125 character (recommended); 2200 character (max)

Print Sizes: 15” x 18.75” | 381 x 476.3 mm

File Size
100 MB (max)
Company
Instagram

Drawings include:
Instagram Feed Video (Portrait) interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Instagram Feed Images - Ads
User interface drawing of Instagram Feed Images (Ads) with measured dimensions and resolution

Instagram Feed Images (Ads) are ads that appear in the feed of users and have call-to-action buttons such as apply now or book now. These kinds of ads allow brands to showcase products as well as services through captivating static images. These ads appear to be Instagram image posts as they have native formatting.

Instagram Feed Ad Images have a landscape height of 608 px or square height of 1080 px, width of 1080 px, and support aspect ratio of 1.91:1 (Landscape) and 1:1 (Square). Instagram Feed Image Ads support JPG and PNG formats with a maximum file size of 30 MB. Captions have a maximum of 125 characters.

Instagram Feed Images (Ads) are ads that appear in the feed of users and have call-to-action buttons such as apply now or book now. These kinds of ads allow brands to showcase products as well as services through captivating static images. These ads appear similar to typical Instagram image posts.

Instagram Feed Ad Images have a landscape height of 608 px or square height of 1080 px, width of 1080 px, and support aspect ratio of 1.91:1 (Landscape) and 1:1 (Square). Instagram Feed Image Ads support JPG and PNG formats with a maximum file size of 30 MB. Captions have a maximum of 125 characters.

Instagram Feed Images - Ads
Height:
608 px (Landscape); 1080 px (square)
Width:
1080 px
Length:
Depth:
Aspect Ratio
1.91:1 (Landscape); 1:1 (Square)
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: JPG, PNG 

Caption Text: 125 character (max)

Print Sizes: 15” x 8.44” | 381 x 214.5 mm (landscape); 15” x 15” | 381 x 381 mm (square)

File Size
30 MB (max)
Company
Instagram

Drawings include:
Instagram Feed Images (Ads) interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

IGTV (Instagram TV)
User interface drawing of the IGTV (Instagram TV) with measured dimensions and resolution

IGTV, or Instagram TV, features vertical and full screen videos. IGTV is intuitive and will start playing as soon as you select a video. IGTV focuses on the creators that users already follow on the platform. IGTV can be viewed as Instagram’s version of Youtube and extends the time spent on the app by a user.

IGTV (Instagram TV) has a height of 1920 px and width of 1080 px for an aspect ratio of 9:16. IGTV supports MP4 formats with a maximum file size of 650 MB. Video durations of 15 seconds up to 10 minutes are supported.

IGTV, or Instagram TV, features vertical and full screen videos. IGTV is intuitive and will start playing as soon as you select a video. IGTV focuses on the creators that users already follow on the platform. IGTV can be viewed as Instagram’s version of Youtube.

IGTV (Instagram TV) has a height of 1920 px and width of 1080 px for an aspect ratio of 9:16. IGTV supports MP4 formats with a maximum file size of 650 MB. Video durations of 15 seconds up to 10 minutes are supported.

IGTV (Instagram TV)
Height:
1920 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
9:16
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: MP4

Duration: 15 seconds to 10 minutes

Frame Rate: 30 FPS (minimum)

Print Size: 15” x 26.67” | 381 x 677.3 mm

File Size
650 MB (max)
Company
Instagram

Drawings include:
IGTV (Instagram TV) interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Instagram Carousel Ads
Illustrated dimensions of the Instagram Carousel Ads measured with height and width

Instagram Carousel Ads allow users to swipe through a series of videos or photos with call-to-action buttons that connect them directly to a brand’s website. Carousel ads are able to highlight multiple products, share a longer story, and explain a service in a series of videos and photos.

Instagram Carousel Ads have a height of 1080 px and width of 1080 px for a square aspect ratio of 1:1. Instagram Carousel Ads support JPG, PNG, MP4, MOV formats with a maximum file size of 30 MB per card. Video durations of 15 seconds up to 10 minutes are supported for video carousels..

Instagram Carousel Ads allow users to swipe through a series of videos or photos with call-to-action buttons that connect them directly to a brand’s website. Carousel ads are able to highlight multiple products, share a longer story, and explain a service in a series of videos and photos.

Instagram Carousel Ads have a height of 1080 px and width of 1080 px for a square aspect ratio of 1:1. Instagram Carousel Ads support JPG, PNG, MP4, MOV formats with a maximum file size of 30 MB per card. Video durations of 15 seconds up to 10 minutes are supported for video carousels..

Instagram Carousel Ads
Height:
1080 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
1:1
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: JPG, PNG, MP4, MOV
Video Duration: 3-60 seconds

Text Caption: 125 characters (max)

Cards: 2-10

Print Sizes: 15” x 15” | 381 x 381 mm

File Size
30 MB per card (max)
Company
Instagram

Drawings include:
Instagram Carousel Ads interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

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