Instagram

Instagram

Description
Description

Instagram is a social media platform centered around visual content, primarily photos and videos. Users can capture, edit, and share moments from their lives, using filters and editing tools to enhance their posts. It's also a space for storytelling through features like Stories, which disappear after 24 hours, and IGTV for longer videos. Instagram is not just for personal use; businesses leverage it for marketing, showcasing products through posts and targeted ads. Influencers use it to build their brand and engage with followers. The platform employs algorithms to personalize content feeds, ensuring users see posts aligned with their interests.

History
History

Instagram began as a simple photo-sharing app in 2010, created by Kevin Systrom and Mike Krieger. It quickly gained popularity due to its easy-to-use filters and social networking features. In 2012, Facebook acquired Instagram, and since then, it has introduced numerous features like Stories, inspired by Snapchat, and IGTV for longer videos. Instagram's focus on visual content made it a hub for influencers, businesses, and everyday users to share snapshots of their lives. Over the years, it has evolved from a simple photo-sharing service to a comprehensive platform for communication, marketing, and personal branding.

Future
Future

Instagram is likely to advance in the realm of augmented reality (AR) and virtual reality (VR), enhancing the way users experience and share content. Think AR filters that go beyond faces, transforming entire environments, or VR spaces for sharing immersive experiences. The platform may also delve deeper into e-commerce, possibly integrating virtual try-ons for products and seamless purchasing. Instagram's role in shaping culture will expand, solidifying its status as a launchpad for trends, movements, and community building. Its design will continue to evolve, prioritizing user engagement through interactive and personalized features, making it an even more integral part of daily digital life.

Common Questions
Common Questions
When was Instagram created?

Instagram launched on October 6, 2010 and became the number 1 photography app available. Instagram ranked 100,000 users within 1 week and had 1 million users in 2 months. Instagram was developed by Kevin Systrom and Mike Krieger in San Francisco. The app took 8 weeks to build, but was the result of 1 year of work.

How do you delete your Instagram account?

Delete your Instagram account by going to the Delete Your Account page on a web browser. You can’t delete your account within the app. Choose the reason why you are deleting your account and then enter your password to confirm. Afterwards, click on Permanently Delete My Account.

How does Instagram work?

Instagram is a social network made specifically for sharing photos and videos from a smartphone. Instagram allows user to post photos or videos that will be displayed on the user’s profile and on other users feed. You can interact with other users by liking their photos, following them, being followed by them, commenting, liking, tagging, and private messaging.

Digital

* Under Development *

IGTV
200
1920 px
1080 px
IGTV
67.730
38.100
200
GUIDE
3D
IGTV
654 px
420 px
IGTV Cover Photo
23.070
14.820
50
GUIDE
3D
IGTV Cover Photo
1080 px
1080 px
Instagram Carousel Ads
38.100
38.100
1300
GUIDE
3D
Instagram Carousel Ads
608 px (Landscape); 1080 px (square)
1080 px
Instagram Images - Ads
38.100
38.100
5
GUIDE
3D
Instagram Images - Ads
608 px
1080 px
Instagram Images - Landscape
21.450
38.100
400
GUIDE
3D
Instagram Images - Landscape
1350 px
1080 px
Instagram Images - Portrait
47.630
38.100
2500
GUIDE
3D
Instagram Images - Portrait
1080 px
1080 px
Instagram Images - Square
38.100
38.100
2300
GUIDE
3D
Instagram Images - Square
161 px
161 px
Instagram Photo Thumbnails
5.680
5.680
5
GUIDE
3D
Instagram Photo Thumbnails
110 px (Mobile); 180 px (Web)
110 px (Mobile); 180 px (Web)
Instagram Profile Picture
3.880
3.880
500
GUIDE
3D
Instagram Profile Picture
1920 px
1080 px
Instagram Stories
67.730
38.100
18000
GUIDE
3D
Instagram Stories
86 px
86 px
Instagram Stories Thumbnails
3.030
3.030
5
GUIDE
3D
Instagram Stories Thumbnails
608 px (Landscape); 1080 px (square)
1080 px
Instagram Video - Ads
38.100
38.100
5
GUIDE
3D
Instagram Video - Ads
608 px
1080 px
Instagram Video - Landscape
21.450
38.100
400
GUIDE
3D
Instagram Video - Landscape
1350 px
1080 px
Instagram Video - Portrait
47.630
38.100
2500
GUIDE
3D
Instagram Video - Portrait
1080 px
1080 px
Instagram Video - Square
38.100
38.100
2300
GUIDE
3D
Instagram Video - Square
6’5” | 1.96 m
December 30, 1983
Kevin Systrom
196.000
1983.00
8400
GUIDE
3D
Kevin Systrom
Instagram Profile Picture
User interface drawing of the Instagram Profile Picture with measured dimensions and resolution

An Instagram Profile Picture is an image that represents a user’s account in all the interactions across the platform. The profile picture is displayed as an avatar next to the account name on posts, comments, replies, and direct messages. The profile picture creates visual association and should be easily recognizable by others.

The Instagram Profile Picture is a 1:1 ratio circle with a height and width of 110 px on mobile and 180 px on the web. Instagram Profile Photos support JPG formats with a maximum file size of 15 MB (max).

An Instagram Profile Picture is an image that represents a user’s account in all the interactions across the platform. The profile picture is displayed as an avatar next to the account name on all related media. The profile picture creates visual association and should be easily recognizable.

The Instagram Profile Picture is a 1:1 ratio circle with a height and width of 110 px on mobile and 180 px on the web. Instagram Profile Photos support JPG formats with a maximum file size of 15 MB (max).

Instagram Profile Picture
Height:
110 px (Mobile); 180 px (Web)
Width:
110 px (Mobile); 180 px (Web)
Length:
Depth:
Aspect Ratio
1:1 (Circle)
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: JPG 

Print Sizes: 1.53” x 1.53” | 38.8 x 38.8 mm (Mobile); 2.5” x 2.5” | 63.5 x 63.5 mm

File Size
15 MB (max)
Company
Instagram

Drawings include:
Instagram Profile Picture interface mockup

Downloads

2D Downloads

3D Downloads

IGTV (Instagram TV)
User interface drawing of the IGTV (Instagram TV) with measured dimensions and resolution

IGTV, or Instagram TV, features vertical and full screen videos. IGTV is intuitive and will start playing as soon as you select a video. IGTV focuses on the creators that users already follow on the platform. IGTV can be viewed as Instagram’s version of Youtube and extends the time spent on the app by a user.

IGTV (Instagram TV) has a height of 1920 px and width of 1080 px for an aspect ratio of 9:16. IGTV supports MP4 formats with a maximum file size of 650 MB. Video durations of 15 seconds up to 10 minutes are supported.

IGTV, or Instagram TV, features vertical and full screen videos. IGTV is intuitive and will start playing as soon as you select a video. IGTV focuses on the creators that users already follow on the platform. IGTV can be viewed as Instagram’s version of Youtube.

IGTV (Instagram TV) has a height of 1920 px and width of 1080 px for an aspect ratio of 9:16. IGTV supports MP4 formats with a maximum file size of 650 MB. Video durations of 15 seconds up to 10 minutes are supported.

IGTV (Instagram TV)
Height:
1920 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
9:16
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: MP4

Duration: 15 seconds to 10 minutes

Frame Rate: 30 FPS (minimum)

Print Size: 15” x 26.67” | 381 x 677.3 mm

File Size
650 MB (max)
Company
Instagram

Drawings include:
IGTV (Instagram TV) interface mockup

Downloads

2D Downloads

3D Downloads

Instagram Carousel Ads
Illustrated dimensions of the Instagram Carousel Ads measured with height and width

Instagram Carousel Ads allow users to swipe through a series of videos or photos with call-to-action buttons that connect them directly to a brand’s website. Carousel ads are able to highlight multiple products, share a longer story, and explain a service in a series of videos and photos.

Instagram Carousel Ads have a height of 1080 px and width of 1080 px for a square aspect ratio of 1:1. Instagram Carousel Ads support JPG, PNG, MP4, MOV formats with a maximum file size of 30 MB per card. Video durations of 15 seconds up to 10 minutes are supported for video carousels..

Instagram Carousel Ads allow users to swipe through a series of videos or photos with call-to-action buttons that connect them directly to a brand’s website. Carousel ads are able to highlight multiple products, share a longer story, and explain a service in a series of videos and photos.

Instagram Carousel Ads have a height of 1080 px and width of 1080 px for a square aspect ratio of 1:1. Instagram Carousel Ads support JPG, PNG, MP4, MOV formats with a maximum file size of 30 MB per card. Video durations of 15 seconds up to 10 minutes are supported for video carousels..

Instagram Carousel Ads
Height:
1080 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
1:1
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: JPG, PNG, MP4, MOV
Video Duration: 3-60 seconds

Text Caption: 125 characters (max)

Cards: 2-10

Print Sizes: 15” x 15” | 381 x 381 mm

File Size
30 MB per card (max)
Company
Instagram

Drawings include:
Instagram Carousel Ads interface mockup

Downloads

2D Downloads

3D Downloads

Instagram Feed Video - Landscape
Illustrated dimensions of Instagram Feed Landscape Videos measured with height and width

Landscape Instagram Feed Videos are horizontal videos that users or brands can organically post to their Instagram feed. Landscape videos are typically the least likely to of all video orientations to get used on Instagram. Landscape video can bring the look and feel of a previously recorded cinematic video and offer a creative presentation.

Instagram Feed Landscape Videos have a height of 608 px and width of 1080 px for an aspect ratio of 1.91:1. Landscape Instagram Feed Videos support MP4 (recommended) and MOV formats with a maximum file size of 100 MB. Video durations between 3-60 seconds are supported. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Landscape Instagram Feed Videos are horizontal videos that users or brands can organically post to their Instagram feed. Landscape videos are typically the least likely to of all video orientations to get used on Instagram. Landscape video can bring the look and feel of a cinematic experience.

Instagram Feed Landscape Videos have a height of 608 px and width of 1080 px for an aspect ratio of 1.91:1. Landscape Instagram Feed Videos support MP4 (recommended) and MOV formats with a maximum file size of 100 MB. Video durations between 3-60 seconds are supported. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Instagram Feed Video - Landscape
Height:
608 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
1.91:1
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: MP4 (recommended), MOV
Duration: 3-60 seconds
Frame Rate: 23-60 FPS

Caption Text: 125 character (recommended); 2200 character (max)

Print Sizes: 15” x 8.44” | 381 x 214.5 mm

File Size
100 MB (max)
Company
Instagram

Drawings include:
Instagram Feed Video (Landscape) interface mockup

Downloads

2D Downloads

3D Downloads

Instagram Feed Video - Ads
Dimensioned layout drawing of Instagram Feed Video Ads labeled with height and width

Instagram Feed Video Ads are advertisements that appear on a user’s Instagram feed and feature call-to-action buttons that tell users to apply now or call now. These feed video ads appear like organic feed videos and provide an efficient call-to-action. They are able to target a specific audience.

Instagram Feed Video Ads have heights of either 608 px (Landscape) or 1080 px (square) and width of 1080 px. Aspect ratio are respectively either 1.91:1 (Landscape) or 1:1 (Square). Instagram Feed Video Ads support MP4 (recommended) and MOV formats with a maximum file size of 4 GB (max). Video durations of up to 120 seconds are supported, with a maximum caption of 125 characters.

Instagram Feed Video Ads are advertisements that appear on a user’s Instagram feed and feature call-to-action buttons that tell users to apply now or call now. These feed video ads appear like organic feed videos and provide an efficient call-to-action. They are able to target a specific audience.

Instagram Feed Video Ads have heights of either 608 px (Landscape) or 1080 px (square) and width of 1080 px. Aspect ratio are respectively either 1.91:1 (Landscape) or 1:1 (Square). Instagram Feed Video Ads support MP4 (recommended) and MOV formats with a maximum file size of 4 GB (max). Video durations of up to 120 seconds are supported, with a maximum caption of 125 characters.

Instagram Feed Video - Ads
Height:
608 px (Landscape); 1080 px (square)
Width:
1080 px
Length:
Depth:
Aspect Ratio
1.91:1 (Landscape); 1:1 (Square)
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: MP4 (recommended), MOV
Duration: 120 seconds (max)

Frame Rate: 30 FPS (max)

Caption Text: 125 character (max)
Print Sizes: 15” x 8.44” | 381 x 214.5 mm (landscape); 15” x 15” | 381 x 381 mm (square)

File Size
4 GB (max)
Company
Instagram

Drawings include:
Instagram Feed Video Ads interface mockup

Downloads

2D Downloads

3D Downloads