Instagram (IG) is a social networking platform based around sharing photos and videos. Launched in October 2010, Instagram gave users a series of filters that could be used to alter photos and the concept quickly gained popularity. Instagram continues to evolve and now includes ‘Stories,’ ‘IGTV’ and tools for monetization. Instagram was acquired by Facebook in April 2012.

When was Instagram created?

Instagram launched on October 6, 2010 and became the number 1 photography app available. Instagram ranked 100,000 users within 1 week and had 1 million users in 2 months. Instagram was developed by Kevin Systrom and Mike Krieger in San Francisco. The app took 8 weeks to build, but was the result of 1 year of work.

How do you delete your Instagram account?

Delete your Instagram account by going to the Delete Your Account page on a web browser. You can’t delete your account within the app. Choose the reason why you are deleting your account and then enter your password to confirm. Afterwards, click on Permanently Delete My Account.

How does Instagram work?

Instagram is a social network made specifically for sharing photos and videos from a smartphone. Instagram allows user to post photos or videos that will be displayed on the user’s profile and on other users feed. You can interact with other users by liking their photos, following them, being followed by them, commenting, liking, tagging, and private messaging.

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Instagram Feed Video - Landscape
Illustrated dimensions of Instagram Feed Landscape Videos measured with height and width

Landscape Instagram Feed Videos are horizontal videos that users or brands can organically post to their Instagram feed. Landscape videos are typically the least likely to of all video orientations to get used on Instagram. Landscape video can bring the look and feel of a previously recorded cinematic video and offer a creative presentation.

Instagram Feed Landscape Videos have a height of 608 px and width of 1080 px for an aspect ratio of 1.91:1. Landscape Instagram Feed Videos support MP4 (recommended) and MOV formats with a maximum file size of 100 MB. Video durations between 3-60 seconds are supported. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Landscape Instagram Feed Videos are horizontal videos that users or brands can organically post to their Instagram feed. Landscape videos are typically the least likely to of all video orientations to get used on Instagram. Landscape video can bring the look and feel of a cinematic experience.

Instagram Feed Landscape Videos have a height of 608 px and width of 1080 px for an aspect ratio of 1.91:1. Landscape Instagram Feed Videos support MP4 (recommended) and MOV formats with a maximum file size of 100 MB. Video durations between 3-60 seconds are supported. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Instagram Feed Video - Landscape
Height:
608 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
1.91:1
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: MP4 (recommended), MOV
Duration: 3-60 seconds
Frame Rate: 23-60 FPS

Caption Text: 125 character (recommended); 2200 character (max)

Print Sizes: 15” x 8.44” | 381 x 214.5 mm

File Size
100 MB (max)
Company
Instagram

Drawings include:
Instagram Feed Video (Landscape) interface mockup

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IGTV Cover Photo
Dimensioned layout drawing of the IGTV Cover Photo labeled with height and width

IGTV Cover Photos are smaller thumbnails of the IGTV channel for users to preview. Including the title of the video content and the user, IGTV Cover Photos are displayed in a scrollable wall of channels—making the quality of the cover photo extremely important for enticing users to view the content.

The IGTV Cover Photo has a height of 654 px and width of 420 px for an aspect ratio of 1:1.55. IGTV Cover Photos are JPG formatted with a maximum file size of 4 MB.

IGTV Cover Photos are smaller thumbnails of the IGTV channel for users to preview. Including the title of the video content and the user, IGTV Cover Photos are displayed in a scrollable wall of channels—making the quality of the cover photo extremely important for enticing users to view the content.

The IGTV Cover Photo has a height of 654 px and width of 420 px for an aspect ratio of 1:1.55. IGTV Cover Photos are JPG formatted with a maximum file size of 4 MB.

IGTV Cover Photo
Height:
654 px
Width:
420 px
Length:
Depth:
Aspect Ratio
1:1.55
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: JPG 

Print Sizes: 5.83” x 9.08” | 148.2 x 230.7 mm

File Size
4 MB (max)
Company
Instagram

Drawings include:
IGTV Cover Photo interface mockup

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Instagram Feed Video - Portrait
User interface drawing of Instagram Feed Portrait Videos with measured dimensions and resolution

An Instagram Feed Video (Portrait) is a vertical video that users and brands can upload to their Instagram feed. Portrait videos take up more screen space and can quickly capture attention of other users. This orientation of video gives room for more text, call outs, calls to action, and transcription of the content.

Instagram Feed Portrait Videos have a height of 1350 px and width of 1080 px for an aspect ratio of 4:5. Portrait Instagram Feed Videos support MP4 (recommended) and MOV formats with a maximum file size of 100 MB. Video durations between 3-60 seconds are supported. Feed posts have a 2200 character maximum, but 125 characters are recommended.

An Instagram Feed Video (Portrait) is a vertical video that users and brands can upload to their Instagram feed. Portrait videos take up more screen space and can quickly capture attention of other users. This orientation of video gives room for more text, call outs, and calls to action.

Instagram Feed Portrait Videos have a height of 1350 px and width of 1080 px for an aspect ratio of 4:5. Portrait Instagram Feed Videos support MP4 (recommended) and MOV formats with a maximum file size of 100 MB. Video durations between 3-60 seconds are supported. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Instagram Feed Video - Portrait
Height:
1350 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
4:5
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: MP4 (recommended), MOV
Duration: 3-60 seconds

Frame Rate: 23-60 FPS

Caption Text: 125 character (recommended); 2200 character (max)

Print Sizes: 15” x 18.75” | 381 x 476.3 mm

File Size
100 MB (max)
Company
Instagram

Drawings include:
Instagram Feed Video (Portrait) interface mockup

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Instagram Carousel Ads
Illustrated dimensions of the Instagram Carousel Ads measured with height and width

Instagram Carousel Ads allow users to swipe through a series of videos or photos with call-to-action buttons that connect them directly to a brand’s website. Carousel ads are able to highlight multiple products, share a longer story, and explain a service in a series of videos and photos.

Instagram Carousel Ads have a height of 1080 px and width of 1080 px for a square aspect ratio of 1:1. Instagram Carousel Ads support JPG, PNG, MP4, MOV formats with a maximum file size of 30 MB per card. Video durations of 15 seconds up to 10 minutes are supported for video carousels..

Instagram Carousel Ads allow users to swipe through a series of videos or photos with call-to-action buttons that connect them directly to a brand’s website. Carousel ads are able to highlight multiple products, share a longer story, and explain a service in a series of videos and photos.

Instagram Carousel Ads have a height of 1080 px and width of 1080 px for a square aspect ratio of 1:1. Instagram Carousel Ads support JPG, PNG, MP4, MOV formats with a maximum file size of 30 MB per card. Video durations of 15 seconds up to 10 minutes are supported for video carousels..

Instagram Carousel Ads
Height:
1080 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
1:1
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: JPG, PNG, MP4, MOV
Video Duration: 3-60 seconds

Text Caption: 125 characters (max)

Cards: 2-10

Print Sizes: 15” x 15” | 381 x 381 mm

File Size
30 MB per card (max)
Company
Instagram

Drawings include:
Instagram Carousel Ads interface mockup

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IGTV (Instagram TV)
User interface drawing of the IGTV (Instagram TV) with measured dimensions and resolution

IGTV, or Instagram TV, features vertical and full screen videos. IGTV is intuitive and will start playing as soon as you select a video. IGTV focuses on the creators that users already follow on the platform. IGTV can be viewed as Instagram’s version of Youtube and extends the time spent on the app by a user.

IGTV (Instagram TV) has a height of 1920 px and width of 1080 px for an aspect ratio of 9:16. IGTV supports MP4 formats with a maximum file size of 650 MB. Video durations of 15 seconds up to 10 minutes are supported.

IGTV, or Instagram TV, features vertical and full screen videos. IGTV is intuitive and will start playing as soon as you select a video. IGTV focuses on the creators that users already follow on the platform. IGTV can be viewed as Instagram’s version of Youtube.

IGTV (Instagram TV) has a height of 1920 px and width of 1080 px for an aspect ratio of 9:16. IGTV supports MP4 formats with a maximum file size of 650 MB. Video durations of 15 seconds up to 10 minutes are supported.

IGTV (Instagram TV)
Height:
1920 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
9:16
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: MP4

Duration: 15 seconds to 10 minutes

Frame Rate: 30 FPS (minimum)

Print Size: 15” x 26.67” | 381 x 677.3 mm

File Size
650 MB (max)
Company
Instagram

Drawings include:
IGTV (Instagram TV) interface mockup

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