Social Media

Social Media

Description
Description

Social media are digital platforms that facilitate the creation, sharing, and exchange of content among users. They come in various forms, including social networks like Facebook, professional networks like LinkedIn, image sharing platforms like Instagram, microblogging services like Twitter, and video sharing sites like YouTube. Each platform has its unique features, but all provide spaces for interaction, whether through posts, likes, comments, or shares. Social media is used for staying connected with friends and family, networking, entertainment, news dissemination, marketing, and advocacy. The technology hinges on user-generated content, fostering communities based on shared interests and experiences.

History
History

Social media started as a simple way for people to connect online. In the late 1990s and early 2000s, sites like Six Degrees and Friendster let users create profiles and friend each other. Then came MySpace, which added a personal touch with customizable pages. Facebook took things further by connecting college students, eventually opening up to everyone. Twitter introduced microblogging, letting people share brief updates. Instagram and Snapchat shifted the focus to images and videos, while LinkedIn specialized in professional networking. Over time, social media has transformed from basic networking sites to complex platforms influencing communication, news, and even politics globally.

Future
Future

Social media is poised to become more immersive with virtual reality (VR) and augmented reality (AR) integration, making interactions feel almost lifelike. Personalization will reach new heights through artificial intelligence, curating content that aligns perfectly with individual tastes. Platforms might evolve into decentralized systems, giving users more control over their data. Expect a rise in ephemeral content, like stories that vanish after a while, as people crave authentic, in-the-moment connections. Social commerce will grow, letting users shop directly through posts. As these trends blend into daily life, social media will increasingly shape not just how we connect, but also how we live, learn, and consume.

Common Questions
Common Questions
When did social media start?

The social media we know today, started in the early 2000s with the introduction of MySpace and LinkedIn. Online photo sharing sites like Photobucket and Flickr also emerged during this time. YouTube came out in 2005, while Facebook and Twitter in 2006. Currently there are various social network platforms available to the general public.

What is social media marketing?

Social media marketing is the use of social media platforms to connect with your business’s audience to build a brand, increase sales, and create website traffic. Social media marketing involves publishing content daily to your social media profiles, engaging with users, analyzing data, as well as running social media advertisements.

What is a social media influencer?

A social media influencer is a person on social media who has established a leading profile and credit in a specific industry. A social media influencer typically has a large following and a strong relationship with their audience. They typically recommend products or services and share their experiences to their audience.

Digital

* Under Development *

IGTV
200
1920 px
1080 px
IGTV
67.730
38.100
200
GUIDE
3D
IGTV
654 px
420 px
IGTV Cover Photo
23.070
14.820
50
GUIDE
3D
IGTV Cover Photo
1080 px
1080 px
Instagram Carousel Ads
38.100
38.100
1300
GUIDE
3D
Instagram Carousel Ads
608 px (Landscape); 1080 px (square)
1080 px
Instagram Images - Ads
38.100
38.100
5
GUIDE
3D
Instagram Images - Ads
608 px
1080 px
Instagram Images - Landscape
21.450
38.100
400
GUIDE
3D
Instagram Images - Landscape
1350 px
1080 px
Instagram Images - Portrait
47.630
38.100
2500
GUIDE
3D
Instagram Images - Portrait
1080 px
1080 px
Instagram Images - Square
38.100
38.100
2300
GUIDE
3D
Instagram Images - Square
161 px
161 px
Instagram Photo Thumbnails
5.680
5.680
5
GUIDE
3D
Instagram Photo Thumbnails
110 px (Mobile); 180 px (Web)
110 px (Mobile); 180 px (Web)
Instagram Profile Picture
3.880
3.880
500
GUIDE
3D
Instagram Profile Picture
1920 px
1080 px
Instagram Stories
67.730
38.100
18000
GUIDE
3D
Instagram Stories
86 px
86 px
Instagram Stories Thumbnails
3.030
3.030
5
GUIDE
3D
Instagram Stories Thumbnails
608 px (Landscape); 1080 px (square)
1080 px
Instagram Video - Ads
38.100
38.100
5
GUIDE
3D
Instagram Video - Ads
608 px
1080 px
Instagram Video - Landscape
21.450
38.100
400
GUIDE
3D
Instagram Video - Landscape
1350 px
1080 px
Instagram Video - Portrait
47.630
38.100
2500
GUIDE
3D
Instagram Video - Portrait
1080 px
1080 px
Instagram Video - Square
38.100
38.100
2300
GUIDE
3D
Instagram Video - Square
600 px
600 px
Pinterest Board Cover
21.200
21.200
80
GUIDE
3D
Pinterest Board Cover
2100 px
1000 px
Pinterest Pin - Giraffe Image
74.100
35.300
400
GUIDE
3D
Pinterest Pin - Giraffe Image
1080 px
1920 px
Pinterest Pin - Horizontal Video
38.100
67.700
300
GUIDE
3D
Pinterest Pin - Horizontal Video
900 px
600 px
Pinterest Pin - Portrait Video
31.750
21.200
300
GUIDE
3D
Pinterest Pin - Portrait Video
1000 px
1000 px
Pinterest Pin - Square Image
35.300
35.300
300
GUIDE
3D
Pinterest Pin - Square Image
600 px
600 px
Pinterest Pin - Square Video
21.200
21.200
300
GUIDE
3D
Pinterest Pin - Square Video
1500 px
1000 px
Pinterest Pin - Standard Image
52.900
35.300
300
GUIDE
3D
Pinterest Pin - Standard Image
1920 px
1080 px
Pinterest Pin - Vertical Video
67.700
38.100
300
GUIDE
3D
Pinterest Pin - Vertical Video
1080 px
1920 px
Pinterest Profile Cover
38.100
67.700
20
GUIDE
3D
Pinterest Profile Cover
600 px
600 px
Pinterest Profile Picture
21.200
21.200
200
GUIDE
3D
Pinterest Profile Picture
1500 px
1000 px
Pinterest Promoted Pin - App
52.900
35.300
5
GUIDE
3D
Pinterest Promoted Pin - App
1000, 1500 px
1000 px
Pinterest Promoted Pin - Carousel
52.900
35.300
105
GUIDE
3D
Pinterest Promoted Pin - Carousel
128 px
128 px
Tumblr Avatar
4.520
4.520
200
GUIDE
3D
Tumblr Avatar
1055 px
3000 px
Tumblr Header Image
37.200
105.800
40
GUIDE
3D
Tumblr Header Image
169 px
540 px (Dashboard)
Tumblr Post - Audio
19.100
110
GUIDE
3D
Tumblr Post - Audio
Stretches
540 px (Dashboard)
Tumblr Post - Chat
19.100
200
GUIDE
3D
Tumblr Post - Chat
Stretches
540 px (Dashboard)
Tumblr Post - Link
19.100
460
GUIDE
3D
Tumblr Post - Link
Stretches
540 px (Dashboard)
Tumblr Post - Photo
19.100
120
GUIDE
3D
Tumblr Post - Photo
Stretches
177, 268, 540 px (Dashboard)
Tumblr Post - Photo Set
19.100
5
GUIDE
3D
Tumblr Post - Photo Set
Stretches
540 px (Dashboard)
Tumblr Post - Quote
19.100
255
GUIDE
3D
Tumblr Post - Quote
Stretches
540 px (Dashboard)
Tumblr Post - Text
19.100
555
GUIDE
3D
Tumblr Post - Text
Stretches
540 px (Dashboard)
Tumblr Post - Video
19.100
460
GUIDE
3D
Tumblr Post - Video
Stretches
540 px (Dashboard)
Tumblr Sponsored Carousel
19.100
70
GUIDE
3D
Tumblr Sponsored Carousel
432 px
1080 px
Tumblr Sponsored Day - Banner
15.200
38.100
5
GUIDE
3D
Tumblr Sponsored Day - Banner
Stretches
540 px (Dashboard)
Tumblr Sponsored Photo
19.100
70
GUIDE
3D
Tumblr Sponsored Photo
Stretches
540 px (Dashboard)
Tumblr Sponsored Video
19.100
70
GUIDE
3D
Tumblr Sponsored Video
600-1200 px
1200 px
Tweet - Image
42.330
42.330
10
GUIDE
3D
Tweet - Image
600-1200 px
1200 px
Tweet - Multi-Image
42.330
42.330
10
GUIDE
3D
Tweet - Multi-Image
1200 px
1200 px
Tweet - Video
42.330
42.330
30
GUIDE
3D
Tweet - Video
418 px (landscape); 800 px (square)
800 px
Twitter App Card - Image
14.750
28.220
5
GUIDE
3D
Twitter App Card - Image
360 px
640 px (landscape); 360 (square)
Twitter App Card - Video
12.700
22.580
5
GUIDE
3D
Twitter App Card - Video
418 px
800 px
Twitter Conversational Ad Card
14.750
28.220
0
GUIDE
3D
Twitter Conversational Ad Card
418 px
800 px
Twitter Direct Message Card
14.750
28.220
5
GUIDE
3D
Twitter Direct Message Card
500 px
1500 px
Twitter Header
17.640
52.920
8500
GUIDE
3D
Twitter Header
400 px
400 px
Twitter Profile Picture
14.110
14.110
1200
GUIDE
3D
Twitter Profile Picture
144 px
144 px
Twitter Summary Card
5.080
5.080
100
GUIDE
3D
Twitter Summary Card
418 px (landscape); 800 px (square)
800 px
Twitter Website Card - Image
14.750
28.220
5
GUIDE
3D
Twitter Website Card - Image
1200 px
1200 px
Twitter Website Card - Video
42.330
42.330
5
GUIDE
3D
Twitter Website Card - Video
360 px
480, 640 px
YouTube Ads - Bumper Ads
12.700
22.600
455
GUIDE
3D
YouTube Ads - Bumper Ads
60, 250 px
300 px
YouTube Ads - Display Ads
2.100
10.600
210
GUIDE
3D
YouTube Ads - Display Ads
360 px
480, 640 px
YouTube Ads - Non-Skippable Ads
12.700
22.600
5
GUIDE
3D
YouTube Ads - Non-Skippable Ads
60, 90 px
468, 728 px
YouTube Ads - Overlay Ads
3.200
25.700
155
GUIDE
3D
YouTube Ads - Overlay Ads
360 px
480, 640 px
YouTube Ads - Skippable Ads
12.700
22.600
5
GUIDE
3D
YouTube Ads - Skippable Ads
Varies
Varies
YouTube Ads - Sponsored Cards
105
GUIDE
3D
YouTube Ads - Sponsored Cards
423 px
1546-2560 px
YouTube Banner - Computer Devices
14.900
54.500
93000
GUIDE
3D
YouTube Banner - Computer Devices
1440 px
2560 px
YouTube Banner - TV
50.800
90.300
93000
GUIDE
3D
YouTube Banner - TV
800 px
800 px
YouTube Profile Picture
28.200
28.200
6900
GUIDE
3D
YouTube Profile Picture
720 px
1280 px
YouTube Thumbnail Images
25.400
45.200
22400
GUIDE
3D
YouTube Thumbnail Images
1080 px
1920 px
YouTube Video - 1080p
38.100
67.700
460
GUIDE
3D
YouTube Video - 1080p
1440 px
2560 px
YouTube Video - 1440p
50.800
90.300
205
GUIDE
3D
YouTube Video - 1440p
2160 px
3840 px
YouTube Video - 2160p
76.200
135.500
235
GUIDE
3D
YouTube Video - 2160p
240 px
426 px
YouTube Video - 240p
8.500
15.000
75
GUIDE
3D
YouTube Video - 240p
360 px
640 px
YouTube Video - 360p
12.700
22.600
100
GUIDE
3D
YouTube Video - 360p
480 px
854 px
YouTube Video - 480p
16.900
30.100
65
GUIDE
3D
YouTube Video - 480p
720 px
1280 px
YouTube Video - 720p
25.400
45.200
105
GUIDE
3D
YouTube Video - 720p
YouTube Video - 1080p
Illustrated dimensions of YouTube 1080p Videos measured with height, width, and format information

1080p YouTube Videos are the new standard HD resolution for the platform that is recommended for viewers and creators alike. 1080p videos, while once rare, are now an accessible balance of high definition quality, reliable download speed, ease of uploading, and supported by most devices today.

YouTube 1080p Videos have a height of 1080 px and width of 1920 px for an aspect ratio of 16:9.

Comparison chart illustrating the YouTube 1080p Video size compared to other standard video sizes
1080p YouTube Videos are the new standard HD resolution for the platform that is recommended for viewers and creators alike. 1080p videos, while once rare, are now an accessible balance of high definition quality, reliable download speed, ease of uploading, and supported by most devices today.

YouTube 1080p Videos have a height of 1080 px and width of 1920 px for an aspect ratio of 16:9.

Comparison chart illustrating the YouTube 1080p Video size compared to other standard video sizes
YouTube Video - 1080p
Height:
1080 px
Width:
1920 px
Length:
Depth:
Aspect Ratio
16:9
Resolution
1080p
Weight:
Area:

Formats: MOV, MPEG4, MP4, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC

Frame Rates: 24, 25, 30, 48, 50, 60 FPS
Video Codec: H.264 progressive (recommended)

Audio Codec: AAC-LC (recommended)

Bitrate (SDR): 8 Mbps (Standard); 12 Mbps (High)

Bitrate (HDR): 10 Mbps (Standard); 15 Mbps (High)

Duration: 12 hrs (max)

Print Sizes: 26.66” x 15” | 67.7 x 38.1 cm

File Size
128 GB (max)
Company
YouTube

Drawings include:
YouTube Video (1080p) interface mockup; size comparison

Downloads

2D Downloads

3D Downloads

Instagram Feed Video - Ads
Dimensioned layout drawing of Instagram Feed Video Ads labeled with height and width

Instagram Feed Video Ads are advertisements that appear on a user’s Instagram feed and feature call-to-action buttons that tell users to apply now or call now. These feed video ads appear like organic feed videos and provide an efficient call-to-action. They are able to target a specific audience.

Instagram Feed Video Ads have heights of either 608 px (Landscape) or 1080 px (square) and width of 1080 px. Aspect ratio are respectively either 1.91:1 (Landscape) or 1:1 (Square). Instagram Feed Video Ads support MP4 (recommended) and MOV formats with a maximum file size of 4 GB (max). Video durations of up to 120 seconds are supported, with a maximum caption of 125 characters.

Instagram Feed Video Ads are advertisements that appear on a user’s Instagram feed and feature call-to-action buttons that tell users to apply now or call now. These feed video ads appear like organic feed videos and provide an efficient call-to-action. They are able to target a specific audience.

Instagram Feed Video Ads have heights of either 608 px (Landscape) or 1080 px (square) and width of 1080 px. Aspect ratio are respectively either 1.91:1 (Landscape) or 1:1 (Square). Instagram Feed Video Ads support MP4 (recommended) and MOV formats with a maximum file size of 4 GB (max). Video durations of up to 120 seconds are supported, with a maximum caption of 125 characters.

Instagram Feed Video - Ads
Height:
608 px (Landscape); 1080 px (square)
Width:
1080 px
Length:
Depth:
Aspect Ratio
1.91:1 (Landscape); 1:1 (Square)
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: MP4 (recommended), MOV
Duration: 120 seconds (max)

Frame Rate: 30 FPS (max)

Caption Text: 125 character (max)
Print Sizes: 15” x 8.44” | 381 x 214.5 mm (landscape); 15” x 15” | 381 x 381 mm (square)

File Size
4 GB (max)
Company
Instagram

Drawings include:
Instagram Feed Video Ads interface mockup

Downloads

2D Downloads

3D Downloads

Tumblr Sponsored Photo
Dimensioned layout drawing of Tumblr Sponsored Photos labeled with height and width

Tumblr Sponsored Photos are branded pieces of static content designed to integrate seamlessly with other organic Tumblr posts. With the same size properties and parameters as standard Tumblr Image Posts, Sponsored Photos are opportunities to craft an identity of a company around enticing posts on the platform.

Tumblr Sponsored Photos have a dashboard width of 540 px and a flexible height up to 1920 px. Like other Photo Posts, Sponsored Photos support JPG, PNG, and GIF formats with the size properties of other Tumblr Photo Posts.

Tumblr Sponsored Photos are branded pieces of static content designed to integrate seamlessly with other organic Tumblr posts. With the same size properties and parameters as standard Tumblr Image Posts, Sponsored Photos are opportunities to craft an identity of a company around enticing posts.

Tumblr Sponsored Photos have a dashboard width of 540 px and a flexible height up to 1920 px. Like other Photo Posts, Sponsored Photos support JPG, PNG, and GIF formats with the size properties of other Tumblr Photo Posts.

Tumblr Sponsored Photo
Height:
Stretches
Width:
540 px (Dashboard)
Length:
Depth:
Aspect Ratio
Varies
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF
Image Size Maximum: 1280 x 1920 px

Image Size Recommended: 540 x 750 px

Print Sizes: Flexible x 7.5” | Flexible x 19.1 cm

File Size
10 MB (max)
Company
Tumblr

Drawings include:
Tumblr Sponsored Photo interface mockup

Downloads

2D Downloads

3D Downloads

YouTube Banner (Channel Art) - Computer Devices
User interface drawing of the sizes of YouTube Banners (Channel Art) for Computer Devices with measured dimensions and sizes

YouTube Banners are the equivalent of a website homepage or Facebook cover image and their sizes vary across various computer device formats. Also known as Channel Art, Banners stretch horizontally across the top of a YouTube channel page. A YouTube Banner is a way to make a great first impression. The banner should serve as a representation of the user and their video content.

YouTube Banners, or Channel Art, for Computer Devices, have a height of 423 px and widths that stretch between 1546-2560 px for aspect ratios from 16:9 (safe) to 6.05:1 (max). YouTube Channel Art for Computer Devices support JPG and PNG formats with a maximum file size of 6 MB.

Comparison illustration of YouTube Banner sizes computer devices compared to Channel Art on the TV
YouTube Banners are the equivalent of a website homepage or Facebook cover image and their sizes vary across various computer device formats. Also known as Channel Art, Banners stretch horizontally across the top of a YouTube channel page. A YouTube Banner is a way to make a great first impression.

YouTube Banners, or Channel Art, for Computer Devices, have a height of 423 px and widths that stretch between 1546-2560 px for aspect ratios from 16:9 (safe) to 6.05:1 (max). YouTube Channel Art for Computer Devices support JPG and PNG formats with a maximum file size of 6 MB.

Comparison illustration of YouTube Banner sizes computer devices compared to Channel Art on the TV
YouTube Banner (Channel Art) - Computer Devices
Height:
423 px
Width:
1546-2560 px
Length:
Depth:
Aspect Ratio
16:9 (safe); 6.05:1 (max)
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG
Desktop/Mobile Minimum: 1546 x 423 px

Tablet: 1855 x 423 px

Desktop Maximum: 2560 x 423 px
Print Sizes: 21.47” x 5.88” | 54.5 x 14.9 cm

File Size
6 MB (max)
Company
YouTube

Drawings include:
YouTube Banner (Channel Art) for Computer Devices interface mockup

Downloads

2D Downloads

3D Downloads

Instagram Feed Video - Landscape
Illustrated dimensions of Instagram Feed Landscape Videos measured with height and width

Landscape Instagram Feed Videos are horizontal videos that users or brands can organically post to their Instagram feed. Landscape videos are typically the least likely to of all video orientations to get used on Instagram. Landscape video can bring the look and feel of a previously recorded cinematic video and offer a creative presentation.

Instagram Feed Landscape Videos have a height of 608 px and width of 1080 px for an aspect ratio of 1.91:1. Landscape Instagram Feed Videos support MP4 (recommended) and MOV formats with a maximum file size of 100 MB. Video durations between 3-60 seconds are supported. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Landscape Instagram Feed Videos are horizontal videos that users or brands can organically post to their Instagram feed. Landscape videos are typically the least likely to of all video orientations to get used on Instagram. Landscape video can bring the look and feel of a cinematic experience.

Instagram Feed Landscape Videos have a height of 608 px and width of 1080 px for an aspect ratio of 1.91:1. Landscape Instagram Feed Videos support MP4 (recommended) and MOV formats with a maximum file size of 100 MB. Video durations between 3-60 seconds are supported. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Instagram Feed Video - Landscape
Height:
608 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
1.91:1
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: MP4 (recommended), MOV
Duration: 3-60 seconds
Frame Rate: 23-60 FPS

Caption Text: 125 character (recommended); 2200 character (max)

Print Sizes: 15” x 8.44” | 381 x 214.5 mm

File Size
100 MB (max)
Company
Instagram

Drawings include:
Instagram Feed Video (Landscape) interface mockup

Downloads

2D Downloads

3D Downloads