Social media is a web or mobile application which allows people to create and share information and other forms of media via digitally networked communities. To access social media services you will need a computer or device such as a smartphone or tablet to access the Internet. Internet users use social media to create and share various forms of image, video, audio, and text media with different people found inside and outside their personal networks. Social media platforms are free for use and allow people from diverse backgrounds and social statuses to interact without set boundaries. The open nature of social media is both their gift to the world but also their curse.

When did social media start?

The social media we know today, started in the early 2000s with the introduction of MySpace and LinkedIn. Online photo sharing sites like Photobucket and Flickr also emerged during this time. YouTube came out in 2005, while Facebook and Twitter in 2006. Currently there are various social network platforms available to the general public.

What is social media marketing?

Social media marketing is the use of social media platforms to connect with your business’s audience to build a brand, increase sales, and create website traffic. Social media marketing involves publishing content daily to your social media profiles, engaging with users, analyzing data, as well as running social media advertisements.

What is a social media influencer?

A social media influencer is a person on social media who has established a leading profile and credit in a specific industry. A social media influencer typically has a large following and a strong relationship with their audience. They typically recommend products or services and share their experiences to their audience.

Social Media Guides
Browse through our curated Social Media Guides for additional categorizations, tips, details, variations, styles, and histories of Social Media. Guides provide additional insights into the unique properties and shared relationships between elements.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
IGTV
200
1920 px
1080 px
IGTV
67.730
38.100
200
GUIDE
3D
IGTV
654 px
420 px
IGTV Cover Photo
23.070
14.820
50
GUIDE
3D
IGTV Cover Photo
1080 px
1080 px
Instagram Carousel Ads
38.100
38.100
1300
GUIDE
3D
Instagram Carousel Ads
608 px (Landscape); 1080 px (square)
1080 px
Instagram Images - Ads
38.100
38.100
5
GUIDE
3D
Instagram Images - Ads
608 px
1080 px
Instagram Images - Landscape
21.450
38.100
400
GUIDE
3D
Instagram Images - Landscape
1350 px
1080 px
Instagram Images - Portrait
47.630
38.100
2500
GUIDE
3D
Instagram Images - Portrait
1080 px
1080 px
Instagram Images - Square
38.100
38.100
2300
GUIDE
3D
Instagram Images - Square
161 px
161 px
Instagram Photo Thumbnails
5.680
5.680
5
GUIDE
3D
Instagram Photo Thumbnails
110 px (Mobile); 180 px (Web)
110 px (Mobile); 180 px (Web)
Instagram Profile Picture
3.880
3.880
500
GUIDE
3D
Instagram Profile Picture
1920 px
1080 px
Instagram Stories
67.730
38.100
18000
GUIDE
3D
Instagram Stories
86 px
86 px
Instagram Stories Thumbnails
3.030
3.030
5
GUIDE
3D
Instagram Stories Thumbnails
608 px (Landscape); 1080 px (square)
1080 px
Instagram Video - Ads
38.100
38.100
5
GUIDE
3D
Instagram Video - Ads
608 px
1080 px
Instagram Video - Landscape
21.450
38.100
400
GUIDE
3D
Instagram Video - Landscape
1350 px
1080 px
Instagram Video - Portrait
47.630
38.100
2500
GUIDE
3D
Instagram Video - Portrait
1080 px
1080 px
Instagram Video - Square
38.100
38.100
2300
GUIDE
3D
Instagram Video - Square
600 px
600 px
Pinterest Board Cover
21.200
21.200
80
GUIDE
3D
Pinterest Board Cover
2100 px
1000 px
Pinterest Pin - Giraffe Image
74.100
35.300
400
GUIDE
3D
Pinterest Pin - Giraffe Image
1080 px
1920 px
Pinterest Pin - Horizontal Video
38.100
67.700
300
GUIDE
3D
Pinterest Pin - Horizontal Video
900 px
600 px
Pinterest Pin - Portrait Video
31.750
21.200
300
GUIDE
3D
Pinterest Pin - Portrait Video
1000 px
1000 px
Pinterest Pin - Square Image
35.300
35.300
300
GUIDE
3D
Pinterest Pin - Square Image
600 px
600 px
Pinterest Pin - Square Video
21.200
21.200
300
GUIDE
3D
Pinterest Pin - Square Video
1500 px
1000 px
Pinterest Pin - Standard Image
52.900
35.300
300
GUIDE
3D
Pinterest Pin - Standard Image
1920 px
1080 px
Pinterest Pin - Vertical Video
67.700
38.100
300
GUIDE
3D
Pinterest Pin - Vertical Video
1080 px
1920 px
Pinterest Profile Cover
38.100
67.700
20
GUIDE
3D
Pinterest Profile Cover
600 px
600 px
Pinterest Profile Picture
21.200
21.200
200
GUIDE
3D
Pinterest Profile Picture
1500 px
1000 px
Pinterest Promoted Pin - App
52.900
35.300
5
GUIDE
3D
Pinterest Promoted Pin - App
1000, 1500 px
1000 px
Pinterest Promoted Pin - Carousel
52.900
35.300
105
GUIDE
3D
Pinterest Promoted Pin - Carousel
128 px
128 px
Tumblr Avatar
4.520
4.520
200
GUIDE
3D
Tumblr Avatar
1055 px
3000 px
Tumblr Header Image
37.200
105.800
40
GUIDE
3D
Tumblr Header Image
169 px
540 px (Dashboard)
Tumblr Post - Audio
19.100
110
GUIDE
3D
Tumblr Post - Audio
Stretches
540 px (Dashboard)
Tumblr Post - Chat
19.100
200
GUIDE
3D
Tumblr Post - Chat
Stretches
540 px (Dashboard)
Tumblr Post - Link
19.100
460
GUIDE
3D
Tumblr Post - Link
Stretches
540 px (Dashboard)
Tumblr Post - Photo
19.100
120
GUIDE
3D
Tumblr Post - Photo
Stretches
177, 268, 540 px (Dashboard)
Tumblr Post - Photo Set
19.100
5
GUIDE
3D
Tumblr Post - Photo Set
Stretches
540 px (Dashboard)
Tumblr Post - Quote
19.100
255
GUIDE
3D
Tumblr Post - Quote
Stretches
540 px (Dashboard)
Tumblr Post - Text
19.100
555
GUIDE
3D
Tumblr Post - Text
Stretches
540 px (Dashboard)
Tumblr Post - Video
19.100
460
GUIDE
3D
Tumblr Post - Video
Stretches
540 px (Dashboard)
Tumblr Sponsored Carousel
19.100
70
GUIDE
3D
Tumblr Sponsored Carousel
432 px
1080 px
Tumblr Sponsored Day - Banner
15.200
38.100
5
GUIDE
3D
Tumblr Sponsored Day - Banner
Stretches
540 px (Dashboard)
Tumblr Sponsored Photo
19.100
70
GUIDE
3D
Tumblr Sponsored Photo
Stretches
540 px (Dashboard)
Tumblr Sponsored Video
19.100
70
GUIDE
3D
Tumblr Sponsored Video
600-1200 px
1200 px
Tweet - Image
42.330
42.330
10
GUIDE
3D
Tweet - Image
600-1200 px
1200 px
Tweet - Multi-Image
42.330
42.330
10
GUIDE
3D
Tweet - Multi-Image
1200 px
1200 px
Tweet - Video
42.330
42.330
30
GUIDE
3D
Tweet - Video
418 px (landscape); 800 px (square)
800 px
Twitter App Card - Image
14.750
28.220
5
GUIDE
3D
Twitter App Card - Image
360 px
640 px (landscape); 360 (square)
Twitter App Card - Video
12.700
22.580
5
GUIDE
3D
Twitter App Card - Video
418 px
800 px
Twitter Conversational Ad Card
14.750
28.220
0
GUIDE
3D
Twitter Conversational Ad Card
418 px
800 px
Twitter Direct Message Card
14.750
28.220
5
GUIDE
3D
Twitter Direct Message Card
500 px
1500 px
Twitter Header
17.640
52.920
8500
GUIDE
3D
Twitter Header
400 px
400 px
Twitter Profile Picture
14.110
14.110
1200
GUIDE
3D
Twitter Profile Picture
144 px
144 px
Twitter Summary Card
5.080
5.080
100
GUIDE
3D
Twitter Summary Card
418 px (landscape); 800 px (square)
800 px
Twitter Website Card - Image
14.750
28.220
5
GUIDE
3D
Twitter Website Card - Image
1200 px
1200 px
Twitter Website Card - Video
42.330
42.330
5
GUIDE
3D
Twitter Website Card - Video
360 px
480, 640 px
YouTube Ads - Bumper Ads
12.700
22.600
455
GUIDE
3D
YouTube Ads - Bumper Ads
60, 250 px
300 px
YouTube Ads - Display Ads
2.100
10.600
210
GUIDE
3D
YouTube Ads - Display Ads
360 px
480, 640 px
YouTube Ads - Non-Skippable Ads
12.700
22.600
5
GUIDE
3D
YouTube Ads - Non-Skippable Ads
60, 90 px
468, 728 px
YouTube Ads - Overlay Ads
3.200
25.700
155
GUIDE
3D
YouTube Ads - Overlay Ads
360 px
480, 640 px
YouTube Ads - Skippable Ads
12.700
22.600
5
GUIDE
3D
YouTube Ads - Skippable Ads
Varies
Varies
YouTube Ads - Sponsored Cards
105
GUIDE
3D
YouTube Ads - Sponsored Cards
423 px
1546-2560 px
YouTube Banner - Computer Devices
14.900
54.500
93000
GUIDE
3D
YouTube Banner - Computer Devices
1440 px
2560 px
YouTube Banner - TV
50.800
90.300
93000
GUIDE
3D
YouTube Banner - TV
800 px
800 px
YouTube Profile Picture
28.200
28.200
6900
GUIDE
3D
YouTube Profile Picture
720 px
1280 px
YouTube Thumbnail Images
25.400
45.200
22400
GUIDE
3D
YouTube Thumbnail Images
1080 px
1920 px
YouTube Video - 1080p
38.100
67.700
460
GUIDE
3D
YouTube Video - 1080p
1440 px
2560 px
YouTube Video - 1440p
50.800
90.300
205
GUIDE
3D
YouTube Video - 1440p
2160 px
3840 px
YouTube Video - 2160p
76.200
135.500
235
GUIDE
3D
YouTube Video - 2160p
240 px
426 px
YouTube Video - 240p
8.500
15.000
75
GUIDE
3D
YouTube Video - 240p
360 px
640 px
YouTube Video - 360p
12.700
22.600
100
GUIDE
3D
YouTube Video - 360p
480 px
854 px
YouTube Video - 480p
16.900
30.100
65
GUIDE
3D
YouTube Video - 480p
720 px
1280 px
YouTube Video - 720p
25.400
45.200
105
GUIDE
3D
YouTube Video - 720p
Tumblr Sponsored Video
Illustrated dimensions of Tumblr Sponsored Videos measured with height and width

Tumblr Sponsored Videos, like standard Tumblr Video Posts, are posts created to provide a more impactful media experience than that of a static image on the platform. With Sponsored Videos, companies and brands can share curated long-form stories that could not be contained within a traditional image post.

Tumblr Sponsored Videos have a height of Stretches and Dashboard width of 540 px. Sponsored videos have a maximum size of 1280 x 1920 px. Tumblr Sponsored Video supports MP4, M4V, MOV, embed formats with a maximum file size of 1 GB.

Tumblr Sponsored Videos, like standard Tumblr Video Posts, are posts created to provide a more impactful media experience than that of a static image on the platform. With Sponsored Videos, companies and brands can share curated long-form stories that could not be contained within an image post.

Tumblr Sponsored Videos have a height of Stretches and Dashboard width of 540 px. Sponsored videos have a maximum size of 1280 x 1920 px. Tumblr Sponsored Video supports MP4, M4V, MOV, embed formats with a maximum file size of 1 GB.

Tumblr Sponsored Video
Height:
Stretches
Width:
540 px (Dashboard)
Length:
Depth:
Aspect Ratio
Varies
Resolution
720p (recommended)
Weight:
Area:

Formats: MP4, M4V, MOV, embed

Video Size Maximum: 1280 x 1920 px
Recommended Size: 640 x 480 px; 4:3 Aspect Ratio

Print Sizes: Flexible x 7.5” | Flexible x 19.1 cm

File Size
1 GB (max)
Company
Tumblr

Drawings include:
Tumblr Sponsored Video interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

YouTube Video - 1440p
User interface drawing of YouTube 1440p Video with measured dimensions, sizes, and details

1440p YouTube Videos are a new high quality standard for videos as the resolution is not being supported by a larger spectrum of affordable computer monitors and television sets. 1440p videos on YouTube generally focus on content that can benefit from high resolutions such as nature, travel, cooking, or any detail oriented topic.

YouTube 1440p Videos have a height of 1440 px and width of 2560 px for an aspect ratio of 16:9.

Comparison chart illustrating the YouTube 1440p Video size compared to other standard video sizes
1440p YouTube Videos are a new high quality standard for videos as the resolution is not being supported by a larger spectrum of affordable computer monitors and television sets. 1440p videos on YouTube generally focus on content that can directly benefit from higher resolutions imagery.

YouTube 1440p Videos have a height of 1440 px and width of 2560 px for an aspect ratio of 16:9.

Comparison chart illustrating the YouTube 1440p Video size compared to other standard video sizes
YouTube Video - 1440p
Height:
1440 px
Width:
2560 px
Length:
Depth:
Aspect Ratio
16:9
Resolution
1440p (2k)
Weight:
Area:

Formats: MOV, MPEG4, MP4, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC

Frame Rates: 24, 25, 30, 48, 50, 60 FPS

Video Codec: H.264 progressive (recommended)

Audio Codec: AAC-LC (recommended)
Bitrate (SDR): 16 Mbps (Standard); 24 Mbps (High)

Bitrate (HDR): 20 Mbps (Standard); 30 Mbps (High)

Duration: 12 hrs (max)

Print Sizes: 35.56” x 20” | 90.3 x 50.8 cm

File Size
128 GB (max)
Company
YouTube

Drawings include:
YouTube Video (1440p) interface mockup; size comparison

Details & Downloads

Downloads

2D Downloads

3D Downloads

Pinterest Pin - Horizontal Video
Illustrated dimensions of Pinterest Horizontal Video Pins measured with height and width

Pinterest Horizontal Video Pins are classically proportioned video sizes that are supported but not recommended on Pinterest because of the limitations of horizontal content on the platform. Pinterest boards prefer vertical content to maximize display area. Horizontal videos are the traditional video sizes that would be recorded for television or screen-based viewing. These videos meet Pinterest's max widths.

Pinterest Horizontal Video Pins have a recommended height of 1080 px and width of 1920 px for an aspect ratio of 16:9. Horizontal Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Horizontal Video Pins are classically proportioned video sizes that are supported but not recommended on Pinterest because of the limitations of horizontal content on the platform. Pinterest boards prefer vertical content to maximize display area.

Pinterest Horizontal Video Pins have a recommended height of 1080 px and width of 1920 px for an aspect ratio of 16:9. Horizontal Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Pin - Horizontal Video
Height:
1080 px
Width:
1920 px
Length:
Depth:
Aspect Ratio
16:9
Resolution
240p (minimum)
Weight:
Area:

Formats: MOV, MP4, M4V
Duration: 4 seconds to 15 minutes
Frame Rate: 25 FPS

Video Encoding: H.264 or H.265

Title Text: 100 character (max)

Description: 500 character (max); 50-60 visible in feed
Print Sizes: 26.67” x 15” | 67.7 x 38.1 cm

File Size
2 GB (max)
Company
Pinterest

Drawings include:
Pinterest Pin (Horizontal Video) interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Tumblr Post - Video
Dimensioned layout drawing of Tumblr Post - Videos labeled with height and width

Tumblr Videos posted on a user’s Tumblr page can be seen by their followers on their dashboard and be shared with their own followers and can illustrate larger scenes than can be shared in a static image. This can be done without disrupting the flow of their browsing. Unlike a format like YouTube, Tumblr has a limit on what kinds of videos can be uploaded and how many a user can upload per day.

Tumblr Video Posts have a height that stretches and Dashboard width of 540 px. Video uploads are limited to a maximum of 5 minutes of new video per day. Video Posts support MP4, MOV, and embedded formats with a maximum file size of 100 MB.

Tumblr Videos posted on a user’s Tumblr page can be seen by their followers on their dashboard and be shared with their own followers and can illustrate larger scenes than can be shared in a static image. This can be done without disrupting the flow of their browsing.

Tumblr Video Posts have a height that stretches and Dashboard width of 540 px. Video uploads are limited to a maximum of 5 minutes of new video per day. Video Posts support MP4, MOV, and embedded formats with a maximum file size of 100 MB.

Tumblr Post - Video
Height:
Stretches
Width:
540 px (Dashboard)
Length:
Depth:
Aspect Ratio
Varies
Resolution
720p (recommended)
Weight:
Area:

Formats: MP4, MOV, embed
Video Size Maximum: 1280 x 1920 px

Video Upload Duration: 5 mins per day

Audio Encoding: AAC
Print Sizes: Flexible x 7.5” | Flexible x 19.1 cm

File Size
100 MB (max)
Company
Tumblr

Drawings include:
Tumblr Post (Video) interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Twitter Website Card - Video
Illustrated dimensions of the Twitter Website Video Card measured with height and width

A Twitter Video Website Card pairs an auto-play video with a website link. They allow a brand or business to share video to drive a target audience to a specific landing page. Video Website Cards are primarily used for website clicks or website conversion campaigns.

Twitter Website Video Cards have a flexible height between 600-1200 px and width of 1200 px for a maximum aspect ratio of 1:1. Twitter Website Video Cards supports MP4 and MOV formats with a recommended file size of 30 MB and maximum size of 1 GB. Video durations are limited to 15 seconds max.

A Twitter Video Website Card pairs an auto-play video with a website link. They allow a brand or business to share video to drive a target audience to a specific landing page. Video Website Cards are primarily used for website clicks or website conversion campaigns.

Twitter Website Video Cards have a flexible height between 600-1200 px and width of 1200 px for a maximum aspect ratio of 1:1. Twitter Website Video Cards supports MP4 and MOV formats with a recommended file size of 30 MB and maximum size of 1 GB. Video durations are limited to 15 seconds max.

Twitter Website Card - Video
Height:
1200 px
Width:
1200 px
Length:
Depth:
Aspect Ratio
1:1
Resolution
72 ppi (recommended)
Weight:
Area:

Formats: MP4, MOV
Video Length: 15 seconds max

Frame Rate: 29.97 or 30 FPS

Bitrate: 6000k (1080p); 5000k (720p)

Tweet Text: 280 characters; 257 characters (if link included)

Website Title: 70 characters

Print Sizes: 16.66” x 16.66” | 423.3 x 423.3 mm

File Size
30 MB (recommended); 1 GB (max)
Company
Twitter

Drawings include:
Twitter Website Card (Video) interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Related Digital Collections
Digital