Social media is a web or mobile application which allows people to create and share information and other forms of media via digitally networked communities. To access social media services you will need a computer or device such as a smartphone or tablet to access the Internet. Internet users use social media to create and share various forms of image, video, audio, and text media with different people found inside and outside their personal networks. Social media platforms are free for use and allow people from diverse backgrounds and social statuses to interact without set boundaries. The open nature of social media is both their gift to the world but also their curse.

When did social media start?

The social media we know today, started in the early 2000s with the introduction of MySpace and LinkedIn. Online photo sharing sites like Photobucket and Flickr also emerged during this time. YouTube came out in 2005, while Facebook and Twitter in 2006. Currently there are various social network platforms available to the general public.

What is social media marketing?

Social media marketing is the use of social media platforms to connect with your business’s audience to build a brand, increase sales, and create website traffic. Social media marketing involves publishing content daily to your social media profiles, engaging with users, analyzing data, as well as running social media advertisements.

What is a social media influencer?

A social media influencer is a person on social media who has established a leading profile and credit in a specific industry. A social media influencer typically has a large following and a strong relationship with their audience. They typically recommend products or services and share their experiences to their audience.

Social Media Guides
Browse through our curated Social Media Guides for additional categorizations, tips, details, variations, styles, and histories of Social Media. Guides provide additional insights into the unique properties and shared relationships between elements.
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IGTV
200
1920 px
1080 px
IGTV
67.730
38.100
200
3D
IGTV
654 px
420 px
IGTV Cover Photo
23.070
14.820
50
3D
IGTV Cover Photo
1080 px
1080 px
Instagram Carousel Ads
38.100
38.100
1300
3D
Instagram Carousel Ads
608 px (Landscape); 1080 px (square)
1080 px
Instagram Images - Ads
38.100
38.100
5
3D
Instagram Images - Ads
608 px
1080 px
Instagram Images - Landscape
21.450
38.100
400
3D
Instagram Images - Landscape
1350 px
1080 px
Instagram Images - Portrait
47.630
38.100
2500
3D
Instagram Images - Portrait
1080 px
1080 px
Instagram Images - Square
38.100
38.100
2300
3D
Instagram Images - Square
161 px
161 px
Instagram Photo Thumbnails
5.680
5.680
5
3D
Instagram Photo Thumbnails
110 px (Mobile); 180 px (Web)
110 px (Mobile); 180 px (Web)
Instagram Profile Picture
3.880
3.880
500
3D
Instagram Profile Picture
1920 px
1080 px
Instagram Stories
67.730
38.100
18000
3D
Instagram Stories
86 px
86 px
Instagram Stories Thumbnails
3.030
3.030
5
3D
Instagram Stories Thumbnails
608 px (Landscape); 1080 px (square)
1080 px
Instagram Video - Ads
38.100
38.100
5
3D
Instagram Video - Ads
608 px
1080 px
Instagram Video - Landscape
21.450
38.100
400
3D
Instagram Video - Landscape
1350 px
1080 px
Instagram Video - Portrait
47.630
38.100
2500
3D
Instagram Video - Portrait
1080 px
1080 px
Instagram Video - Square
38.100
38.100
2300
3D
Instagram Video - Square
600 px
600 px
Pinterest Board Cover
21.200
21.200
80
3D
Pinterest Board Cover
2100 px
1000 px
Pinterest Pin - Giraffe Image
74.100
35.300
400
3D
Pinterest Pin - Giraffe Image
1080 px
1920 px
Pinterest Pin - Horizontal Video
38.100
67.700
300
3D
Pinterest Pin - Horizontal Video
900 px
600 px
Pinterest Pin - Portrait Video
31.750
21.200
300
3D
Pinterest Pin - Portrait Video
1000 px
1000 px
Pinterest Pin - Square Image
35.300
35.300
300
3D
Pinterest Pin - Square Image
600 px
600 px
Pinterest Pin - Square Video
21.200
21.200
300
3D
Pinterest Pin - Square Video
1500 px
1000 px
Pinterest Pin - Standard Image
52.900
35.300
300
3D
Pinterest Pin - Standard Image
1920 px
1080 px
Pinterest Pin - Vertical Video
67.700
38.100
300
3D
Pinterest Pin - Vertical Video
1080 px
1920 px
Pinterest Profile Cover
38.100
67.700
20
3D
Pinterest Profile Cover
600 px
600 px
Pinterest Profile Picture
21.200
21.200
200
3D
Pinterest Profile Picture
1500 px
1000 px
Pinterest Promoted Pin - App
52.900
35.300
5
3D
Pinterest Promoted Pin - App
1000, 1500 px
1000 px
Pinterest Promoted Pin - Carousel
52.900
35.300
105
3D
Pinterest Promoted Pin - Carousel
128 px
128 px
Tumblr Avatar
4.520
4.520
200
3D
Tumblr Avatar
1055 px
3000 px
Tumblr Header Image
37.200
105.800
40
3D
Tumblr Header Image
169 px
540 px (Dashboard)
Tumblr Post - Audio
19.100
110
3D
Tumblr Post - Audio
Stretches
540 px (Dashboard)
Tumblr Post - Chat
19.100
200
3D
Tumblr Post - Chat
Stretches
540 px (Dashboard)
Tumblr Post - Link
19.100
460
3D
Tumblr Post - Link
Stretches
540 px (Dashboard)
Tumblr Post - Photo
19.100
120
3D
Tumblr Post - Photo
Stretches
177, 268, 540 px (Dashboard)
Tumblr Post - Photo Set
19.100
5
3D
Tumblr Post - Photo Set
Stretches
540 px (Dashboard)
Tumblr Post - Quote
19.100
255
3D
Tumblr Post - Quote
Stretches
540 px (Dashboard)
Tumblr Post - Text
19.100
555
3D
Tumblr Post - Text
Stretches
540 px (Dashboard)
Tumblr Post - Video
19.100
460
3D
Tumblr Post - Video
Stretches
540 px (Dashboard)
Tumblr Sponsored Carousel
19.100
70
3D
Tumblr Sponsored Carousel
432 px
1080 px
Tumblr Sponsored Day - Banner
15.200
38.100
5
3D
Tumblr Sponsored Day - Banner
Stretches
540 px (Dashboard)
Tumblr Sponsored Photo
19.100
70
3D
Tumblr Sponsored Photo
Stretches
540 px (Dashboard)
Tumblr Sponsored Video
19.100
70
3D
Tumblr Sponsored Video
600-1200 px
1200 px
Tweet - Image
42.330
42.330
10
3D
Tweet - Image
600-1200 px
1200 px
Tweet - Multi-Image
42.330
42.330
10
3D
Tweet - Multi-Image
Tweet - Plain Text
50
3D
Tweet - Plain Text
1200 px
1200 px
Tweet - Video
42.330
42.330
30
3D
Tweet - Video
418 px (landscape); 800 px (square)
800 px
Twitter App Card - Image
14.750
28.220
5
3D
Twitter App Card - Image
360 px
640 px (landscape); 360 (square)
Twitter App Card - Video
12.700
22.580
5
3D
Twitter App Card - Video
418 px
800 px
Twitter Conversational Ad Card
14.750
28.220
0
3D
Twitter Conversational Ad Card
418 px
800 px
Twitter Direct Message Card
14.750
28.220
5
3D
Twitter Direct Message Card
500 px
1500 px
Twitter Header
17.640
52.920
8500
3D
Twitter Header
400 px
400 px
Twitter Profile Picture
14.110
14.110
1200
3D
Twitter Profile Picture
144 px
144 px
Twitter Summary Card
5.080
5.080
100
3D
Twitter Summary Card
418 px (landscape); 800 px (square)
800 px
Twitter Website Card - Image
14.750
28.220
5
3D
Twitter Website Card - Image
1200 px
1200 px
Twitter Website Card - Video
42.330
42.330
5
3D
Twitter Website Card - Video
360 px
480, 640 px
YouTube Ads - Bumper Ads
12.700
22.600
455
3D
YouTube Ads - Bumper Ads
60, 250 px
300 px
YouTube Ads - Display Ads
2.100
10.600
210
3D
YouTube Ads - Display Ads
360 px
480, 640 px
YouTube Ads - Non-Skippable Ads
12.700
22.600
5
3D
YouTube Ads - Non-Skippable Ads
60, 90 px
468, 728 px
YouTube Ads - Overlay Ads
3.200
25.700
155
3D
YouTube Ads - Overlay Ads
360 px
480, 640 px
YouTube Ads - Skippable Ads
12.700
22.600
5
3D
YouTube Ads - Skippable Ads
Varies
Varies
YouTube Ads - Sponsored Cards
105
3D
YouTube Ads - Sponsored Cards
423 px
1546-2560 px
YouTube Banner - Computer Devices
14.900
54.500
93000
3D
YouTube Banner - Computer Devices
1440 px
2560 px
YouTube Banner - TV
50.800
90.300
93000
3D
YouTube Banner - TV
800 px
800 px
YouTube Profile Picture
28.200
28.200
6900
3D
YouTube Profile Picture
720 px
1280 px
YouTube Thumbnail Images
25.400
45.200
22400
3D
YouTube Thumbnail Images
1080 px
1920 px
YouTube Video - 1080p
38.100
67.700
460
3D
YouTube Video - 1080p
1440 px
2560 px
YouTube Video - 1440p
50.800
90.300
205
3D
YouTube Video - 1440p
2160 px
3840 px
YouTube Video - 2160p
76.200
135.500
235
3D
YouTube Video - 2160p
240 px
426 px
YouTube Video - 240p
8.500
15.000
75
3D
YouTube Video - 240p
360 px
640 px
YouTube Video - 360p
12.700
22.600
100
3D
YouTube Video - 360p
480 px
854 px
YouTube Video - 480p
16.900
30.100
65
3D
YouTube Video - 480p
720 px
1280 px
YouTube Video - 720p
25.400
45.200
105
3D
YouTube Video - 720p
Pinterest Promoted Pin - App
User interface drawing of Pinterest Promoted App Pins with measured dimensions and sizes

A Pinterest Promoted App Pins are a pin type that allow users to install a brand’s phone app directly from the Pinterest platform. This is an alternative way to download an app rather than using the app store. It is an effective way to download a brand’s mobile app instantly and seamlessly.

Pinterest Promoted App Pins have a recommended height of 1500 px and width of 1000 px for an aspect ratio of 2:3. Promoted App Pins can be either images or videos and support JPG, PNG, MOV, MP4, and M4V formats. Pinterest Promoted Pin Apps are only available on digital devices.

A Pinterest Promoted App Pins are a pin type that allow users to install a brand’s phone app directly from the Pinterest platform. This is an alternative way to download an app rather than using the app store. It is an effective way to download a brand’s mobile app instantly and seamlessly.

Pinterest Promoted App Pins have a recommended height of 1500 px and width of 1000 px for an aspect ratio of 2:3. Promoted App Pins can be either images or videos and support JPG, PNG, MOV, MP4, and M4V formats. Pinterest Promoted Pin Apps are only available on digital devices.

Pinterest Promoted Pin - App
Height:
1500 px
Width:
1000 px
Length:
Depth:
Aspect Ratio
2:3
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, MOV, MP4, M4V

Device: Mobile only

Print Sizes: 13.89" x 20.83” | 35.3 x 52.9 cm

File Size
10 MB (image max); 2 GB (video max)
Company
Pinterest

Drawings include:
Pinterest Promoted Pin (App) interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

YouTube Ads - Display Ads
Illustrated dimensions of YouTube Display Ads measured with height and width

YouTube Display Ads are ads that appear to the right of the video and above list of video suggestions. These types of ads features a still image. Larger video players might display the ad below the video player. Clicking on the ads leads the user to another website or landing page.

YouTube Display Ads have a heights of either 60 px or 250 px and width of 300 px for respective aspect ratios of 5:1 or 1.2:1. Display Ads support JPG, PNG, and GIF formats with a maximum file size of 150 KB.

YouTube Display Ads are ads that appear to the right of the video and above list of video suggestions. These types of ads features a still image. Larger video players might display the ad below the video player. Clicking on the ads leads the user to another website or landing page.

YouTube Display Ads have a heights of either 60 px or 250 px and width of 300 px for respective aspect ratios of 5:1 or 1.2:1. Display Ads support JPG, PNG, and GIF formats with a maximum file size of 150 KB.

YouTube Ads - Display Ads
Height:
60, 250 px
Width:
300 px
Length:
Depth:
Aspect Ratio
1.2:1 (Standard); 5:1 (YouTube Reserve)
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

Duration: 30 seconds (max)

Platform: Desktop

Print Sizes: 4.17” x 3.47” | 10.6 x 8.8 cm; 4.17” x .83” | 10.6 x 2.1 cm (short)

File Size
150 KB (max)
Company
YouTube

Drawings include:
YouTube Ads (Display Ads) interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Twitter App Card - Video
Dimensioned layout drawings of the Twitter Video App Card labeled with height and width

A Twitter Video App Card encourages users to download an app through an app store or sends them to the app if its already installed in their mobile device. Twitter Video App Cards engage audiences through the usage of a captivating video that convinces users to download the company’s app. The video auto-plays when the entire video appears in the users’ timeline.

Twitter Video App Cards can be landscape with a height of 360 px and width of 640 px (16:9), or 360 square (1:1). Twitter Video App Cards support MP4 and MOV formats with a recommended maximum file size of 30 MB or absolute max of 1 GB. App cards have a limit of 280 characters, or 257 characters if a link is included. Video durations are limited to 15 seconds max.

A Twitter Video App Card encourages users to download an app through an app store or sends them to the app if its already installed in their mobile device. Twitter Video App Cards engage audiences through the usage of a captivating video that convinces users to download the company’s app.

Twitter Video App Cards can be landscape with a height of 360 px and width of 640 px (16:9), or 360 square (1:1). Twitter Video App Cards support MP4 and MOV formats with a recommended maximum file size of 30 MB or absolute max of 1 GB. App cards have a limit of 280 characters, or 257 characters if a link is included. Video durations are limited to 15 seconds max.

Twitter App Card - Video
Height:
360 px
Width:
640 px (landscape); 360 (square)
Length:
Depth:
Aspect Ratio
16:9 (landscape); 1:1 (square)
Resolution
72 ppi (recommended)
Weight:
Area:

Formats: MP4, MOV
Video Length: 15 seconds max
Frame Rate: 29.97 or 30 FPS
Bitrate: 6000k (1080p); 5000k (720p)

Tweet Text: 280 characters; 257 characters (if link included)
Title: 70 characters

Description: 200 characters

Print Sizes: 8.88” x 5” | 225.8 x 127 mm

File Size
30 MB (recommended); 1 GB (max)
Company
Twitter

Drawings include:
Twitter App Card (Video) interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Twitter Conversational Ad Card
Dimensioned layout drawings of the Twitter Conversational Ad Card labeled with height and width

Twitter Conversational Ads are promoted tweets with images or videos that include call-to-action buttons and a custom hashtag. Twitter Conversational Ads encourage people to spread the message to their followers by using the call-to-action buttons expanding the reach of these tweets. Twitter conversational ads can use either images or videos.

Twitter Conversational Ad Cards have a height of 418 px and width of 800 px for an aspect ratio of 1.91:1. Twitter Conversational Ad Card supports MP4, MOV, JPG, PNG, and GIF (non-animated) formats with a maximum file size of 3 MB for images and 30 MB for video. Cards have a limit of 256 characters, as 24 characters are used for the card format.

Twitter Conversational Ads are promoted tweets with images or videos that include call-to-action buttons and a custom hashtag. Twitter Conversational Ads encourage people to spread the message to their followers by using the call-to-action buttons expanding the reach of these tweets.

Twitter Conversational Ad Cards have a height of 418 px and width of 800 px for an aspect ratio of 1.91:1. Twitter Conversational Ad Card supports MP4, MOV, JPG, PNG, and GIF (non-animated) formats with a maximum file size of 3 MB for images and 30 MB for video. Cards have a limit of 256 characters, as 24 characters are used for the card format.

Twitter Conversational Ad Card
Height:
418 px
Width:
800 px
Length:
Depth:
Aspect Ratio
1.91:1
Resolution
72 ppi (recommended)
Weight:
Area:

Formats: MP4, MOV, JPG, PNG, GIF (non-animated)

Tweet Text: 256 characters (24 characters used for card)

Hashtag: 21 characters

Thank You Text: 24 characters

Video Length: 15 seconds or less

Print Sizes: 11.11” x 5.8” | 282.2 x 147.5 mm

File Size
3 MB (max)
Company
Twitter

Drawings include:
Twitter Conversational Ad Card interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Tumblr Avatar
Dimensioned layout drawing of the Tumblr Avatar labeled with height and width

Tumblr Avatars, or Profile Photos, are the main icons associated with a user’s specific Tumblr account. Tumblr Avatars appears next to a user’s posts with the Tumblr Dashboard, within their follower’s feeds, and next to the follow buttons when someone visits a user’s page. Avatars help establish the brand identity or personality of an account.

Tumblr Avatars have a square height of 128 px and width of 128 px for an aspect ratio of 1:1. Avatars appear as 64 x 64 px in posts and support JPG, PNG, and GIF formats with a maximum file size of 10 MB.

Tumblr Avatars, or Profile Photos, are the main icons associated with a user’s specific Tumblr account. Tumblr Avatars appears next to a user’s posts with the Tumblr Dashboard, within their follower’s feeds, and next to the follow buttons when someone visits a user’s page.

Tumblr Avatars have a square height of 128 px and width of 128 px for an aspect ratio of 1:1. Avatars appear as 64 x 64 px in posts and support JPG, PNG, and GIF formats with a maximum file size of 10 MB.

Tumblr Avatar
Height:
128 px
Width:
128 px
Length:
Depth:
Aspect Ratio
1:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

Size on Posts: 64 x 64 px

Print Sizes: 1.78” x 1.78” | 4.52 x 4.52 cm

File Size
10 MB (max)
Company
Tumblr

Drawings include:
Tumblr Avatar interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Related Digital Collections
Digital