Social media is a web or mobile application which allows people to create and share information and other forms of media via digitally networked communities. To access social media services you will need a computer or device such as a smartphone or tablet to access the Internet. Internet users use social media to create and share various forms of image, video, audio, and text media with different people found inside and outside their personal networks. Social media platforms are free for use and allow people from diverse backgrounds and social statuses to interact without set boundaries. The open nature of social media is both their gift to the world but also their curse.
The social media we know today, started in the early 2000s with the introduction of MySpace and LinkedIn. Online photo sharing sites like Photobucket and Flickr also emerged during this time. YouTube came out in 2005, while Facebook and Twitter in 2006. Currently there are various social network platforms available to the general public.
Social media marketing is the use of social media platforms to connect with your business’s audience to build a brand, increase sales, and create website traffic. Social media marketing involves publishing content daily to your social media profiles, engaging with users, analyzing data, as well as running social media advertisements.
A social media influencer is a person on social media who has established a leading profile and credit in a specific industry. A social media influencer typically has a large following and a strong relationship with their audience. They typically recommend products or services and share their experiences to their audience.