Social media is a web or mobile application which allows people to create and share information and other forms of media via digitally networked communities. To access social media services you will need a computer or device such as a smartphone or tablet to access the Internet. Internet users use social media to create and share various forms of image, video, audio, and text media with different people found inside and outside their personal networks. Social media platforms are free for use and allow people from diverse backgrounds and social statuses to interact without set boundaries. The open nature of social media is both their gift to the world but also their curse.

When did social media start?

The social media we know today, started in the early 2000s with the introduction of MySpace and LinkedIn. Online photo sharing sites like Photobucket and Flickr also emerged during this time. YouTube came out in 2005, while Facebook and Twitter in 2006. Currently there are various social network platforms available to the general public.

What is social media marketing?

Social media marketing is the use of social media platforms to connect with your business’s audience to build a brand, increase sales, and create website traffic. Social media marketing involves publishing content daily to your social media profiles, engaging with users, analyzing data, as well as running social media advertisements.

What is a social media influencer?

A social media influencer is a person on social media who has established a leading profile and credit in a specific industry. A social media influencer typically has a large following and a strong relationship with their audience. They typically recommend products or services and share their experiences to their audience.

Social Media Guides
Browse through our curated Social Media Guides for additional categorizations, tips, details, variations, styles, and histories of Social Media. Guides provide additional insights into the unique properties and shared relationships between elements.
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IGTV
200
1920 px
1080 px
IGTV
67.730
38.100
200
3D
IGTV
654 px
420 px
IGTV Cover Photo
23.070
14.820
50
3D
IGTV Cover Photo
1080 px
1080 px
Instagram Carousel Ads
38.100
38.100
1300
3D
Instagram Carousel Ads
608 px (Landscape); 1080 px (square)
1080 px
Instagram Images - Ads
38.100
38.100
5
3D
Instagram Images - Ads
608 px
1080 px
Instagram Images - Landscape
21.450
38.100
400
3D
Instagram Images - Landscape
1350 px
1080 px
Instagram Images - Portrait
47.630
38.100
2500
3D
Instagram Images - Portrait
1080 px
1080 px
Instagram Images - Square
38.100
38.100
2300
3D
Instagram Images - Square
161 px
161 px
Instagram Photo Thumbnails
5.680
5.680
5
3D
Instagram Photo Thumbnails
110 px (Mobile); 180 px (Web)
110 px (Mobile); 180 px (Web)
Instagram Profile Picture
3.880
3.880
500
3D
Instagram Profile Picture
1920 px
1080 px
Instagram Stories
67.730
38.100
18000
3D
Instagram Stories
86 px
86 px
Instagram Stories Thumbnails
3.030
3.030
5
3D
Instagram Stories Thumbnails
608 px (Landscape); 1080 px (square)
1080 px
Instagram Video - Ads
38.100
38.100
5
3D
Instagram Video - Ads
608 px
1080 px
Instagram Video - Landscape
21.450
38.100
400
3D
Instagram Video - Landscape
1350 px
1080 px
Instagram Video - Portrait
47.630
38.100
2500
3D
Instagram Video - Portrait
1080 px
1080 px
Instagram Video - Square
38.100
38.100
2300
3D
Instagram Video - Square
600 px
600 px
Pinterest Board Cover
21.200
21.200
80
3D
Pinterest Board Cover
2100 px
1000 px
Pinterest Pin - Giraffe Image
74.100
35.300
400
3D
Pinterest Pin - Giraffe Image
1080 px
1920 px
Pinterest Pin - Horizontal Video
38.100
67.700
300
3D
Pinterest Pin - Horizontal Video
900 px
600 px
Pinterest Pin - Portrait Video
31.750
21.200
300
3D
Pinterest Pin - Portrait Video
1000 px
1000 px
Pinterest Pin - Square Image
35.300
35.300
300
3D
Pinterest Pin - Square Image
600 px
600 px
Pinterest Pin - Square Video
21.200
21.200
300
3D
Pinterest Pin - Square Video
1500 px
1000 px
Pinterest Pin - Standard Image
52.900
35.300
300
3D
Pinterest Pin - Standard Image
1920 px
1080 px
Pinterest Pin - Vertical Video
67.700
38.100
300
3D
Pinterest Pin - Vertical Video
1080 px
1920 px
Pinterest Profile Cover
38.100
67.700
20
3D
Pinterest Profile Cover
600 px
600 px
Pinterest Profile Picture
21.200
21.200
200
3D
Pinterest Profile Picture
1500 px
1000 px
Pinterest Promoted Pin - App
52.900
35.300
5
3D
Pinterest Promoted Pin - App
1000, 1500 px
1000 px
Pinterest Promoted Pin - Carousel
52.900
35.300
105
3D
Pinterest Promoted Pin - Carousel
128 px
128 px
Tumblr Avatar
4.520
4.520
200
3D
Tumblr Avatar
1055 px
3000 px
Tumblr Header Image
37.200
105.800
40
3D
Tumblr Header Image
169 px
540 px (Dashboard)
Tumblr Post - Audio
19.100
110
3D
Tumblr Post - Audio
Stretches
540 px (Dashboard)
Tumblr Post - Chat
19.100
200
3D
Tumblr Post - Chat
Stretches
540 px (Dashboard)
Tumblr Post - Link
19.100
460
3D
Tumblr Post - Link
Stretches
540 px (Dashboard)
Tumblr Post - Photo
19.100
120
3D
Tumblr Post - Photo
Stretches
177, 268, 540 px (Dashboard)
Tumblr Post - Photo Set
19.100
5
3D
Tumblr Post - Photo Set
Stretches
540 px (Dashboard)
Tumblr Post - Quote
19.100
255
3D
Tumblr Post - Quote
Stretches
540 px (Dashboard)
Tumblr Post - Text
19.100
555
3D
Tumblr Post - Text
Stretches
540 px (Dashboard)
Tumblr Post - Video
19.100
460
3D
Tumblr Post - Video
Stretches
540 px (Dashboard)
Tumblr Sponsored Carousel
19.100
70
3D
Tumblr Sponsored Carousel
432 px
1080 px
Tumblr Sponsored Day - Banner
15.200
38.100
5
3D
Tumblr Sponsored Day - Banner
Stretches
540 px (Dashboard)
Tumblr Sponsored Photo
19.100
70
3D
Tumblr Sponsored Photo
Stretches
540 px (Dashboard)
Tumblr Sponsored Video
19.100
70
3D
Tumblr Sponsored Video
600-1200 px
1200 px
Tweet - Image
42.330
42.330
10
3D
Tweet - Image
600-1200 px
1200 px
Tweet - Multi-Image
42.330
42.330
10
3D
Tweet - Multi-Image
Tweet - Plain Text
50
3D
Tweet - Plain Text
1200 px
1200 px
Tweet - Video
42.330
42.330
30
3D
Tweet - Video
418 px (landscape); 800 px (square)
800 px
Twitter App Card - Image
14.750
28.220
5
3D
Twitter App Card - Image
360 px
640 px (landscape); 360 (square)
Twitter App Card - Video
12.700
22.580
5
3D
Twitter App Card - Video
418 px
800 px
Twitter Conversational Ad Card
14.750
28.220
0
3D
Twitter Conversational Ad Card
418 px
800 px
Twitter Direct Message Card
14.750
28.220
5
3D
Twitter Direct Message Card
500 px
1500 px
Twitter Header
17.640
52.920
8500
3D
Twitter Header
400 px
400 px
Twitter Profile Picture
14.110
14.110
1200
3D
Twitter Profile Picture
144 px
144 px
Twitter Summary Card
5.080
5.080
100
3D
Twitter Summary Card
418 px (landscape); 800 px (square)
800 px
Twitter Website Card - Image
14.750
28.220
5
3D
Twitter Website Card - Image
1200 px
1200 px
Twitter Website Card - Video
42.330
42.330
5
3D
Twitter Website Card - Video
360 px
480, 640 px
YouTube Ads - Bumper Ads
12.700
22.600
455
3D
YouTube Ads - Bumper Ads
60, 250 px
300 px
YouTube Ads - Display Ads
2.100
10.600
210
3D
YouTube Ads - Display Ads
360 px
480, 640 px
YouTube Ads - Non-Skippable Ads
12.700
22.600
5
3D
YouTube Ads - Non-Skippable Ads
60, 90 px
468, 728 px
YouTube Ads - Overlay Ads
3.200
25.700
155
3D
YouTube Ads - Overlay Ads
360 px
480, 640 px
YouTube Ads - Skippable Ads
12.700
22.600
5
3D
YouTube Ads - Skippable Ads
Varies
Varies
YouTube Ads - Sponsored Cards
105
3D
YouTube Ads - Sponsored Cards
423 px
1546-2560 px
YouTube Banner - Computer Devices
14.900
54.500
93000
3D
YouTube Banner - Computer Devices
1440 px
2560 px
YouTube Banner - TV
50.800
90.300
93000
3D
YouTube Banner - TV
800 px
800 px
YouTube Profile Picture
28.200
28.200
6900
3D
YouTube Profile Picture
720 px
1280 px
YouTube Thumbnail Images
25.400
45.200
22400
3D
YouTube Thumbnail Images
1080 px
1920 px
YouTube Video - 1080p
38.100
67.700
460
3D
YouTube Video - 1080p
1440 px
2560 px
YouTube Video - 1440p
50.800
90.300
205
3D
YouTube Video - 1440p
2160 px
3840 px
YouTube Video - 2160p
76.200
135.500
235
3D
YouTube Video - 2160p
240 px
426 px
YouTube Video - 240p
8.500
15.000
75
3D
YouTube Video - 240p
360 px
640 px
YouTube Video - 360p
12.700
22.600
100
3D
YouTube Video - 360p
480 px
854 px
YouTube Video - 480p
16.900
30.100
65
3D
YouTube Video - 480p
720 px
1280 px
YouTube Video - 720p
25.400
45.200
105
3D
YouTube Video - 720p
Twitter Tweet - Image
User interface drawings of the Twitter Image Tweet with measured dimensions and resolution

Twitter Single Image Tweets feature 1 image or GIF that accompanies and supports the text. A single image tweet includes a built-in link capability that creates a feature when links are added as part of the Tweet copy. This kind of tweet can be posted by anyone and is seen on a user’s Twitter feed.

Twitter Image Tweets have a height between 600-1200 px and width of 1200 px for typical aspect ratios of 2:1; 3:2; 1:1. Tweeted Images supports JPG, PNG and GIF formats with a maximum file size of 5 MB. Tweets have a limit of 280 characters, or 257 characters if a link is included.

Twitter Single Image Tweets feature 1 image or GIF that accompanies and supports the text. A single image tweet includes a built-in link capability that creates a feature when links are added as part of the Tweet copy. This kind of tweet can be posted by anyone and is seen on a user’s Twitter feed.

Twitter Image Tweets have a height between 600-1200 px and width of 1200 px for typical aspect ratios of 2:1; 3:2; 1:1. Tweeted Images supports JPG, PNG and GIF formats with a maximum file size of 5 MB. Tweets have a limit of 280 characters, or 257 characters if a link is included.

Twitter Tweet - Image
Height:
600-1200 px
Width:
1200 px
Length:
Depth:
Aspect Ratio
2:1; 3:2; 1:1
Resolution
72 ppi (recommended)
Weight:
Area:

Formats: JPG, PNG, GIF

Tweet Text: 280 characters; 257 characters (if link included)

Print Sizes: 16.66” x 8.33” | 423.3 x 211.7 mm (landscape); 16.66” x 16.66” | 423.3 x 423.3 mm (square)

File Size
5 MB (max)
Company
Twitter

Drawings include:
Twitter Tweet (Image) interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Instagram Feed Video - Square
Dimensioned layout drawing of Instagram Feed Video (Square) labeled with height and width

Instagram Feed Video (Square) is a square video that users or brands can organically post to the Instagram feed. Square videos embody the traditional square image format and are great for quotes, close-ups, and single subject captures. Most mobile devices allow for square video capture.

Instagram Feed Square Videos have a height of 1080 px and width of 1080 px for an aspect ratio of 1:1. Square Instagram Feed Videos support MP4 (recommended) and MOV formats with a maximum file size of 100 MB. Video durations between 3-60 seconds are supported. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Instagram Feed Video (Square) is a square video that users or brands can organically post to the Instagram feed. Square videos embody the traditional square image format and are great for quotes, close-ups, and single subject captures. Most mobile devices allow for square video capture.

Instagram Feed Square Videos have a height of 1080 px and width of 1080 px for an aspect ratio of 1:1. Square Instagram Feed Videos support MP4 (recommended) and MOV formats with a maximum file size of 100 MB. Video durations between 3-60 seconds are supported. Feed posts have a 2200 character maximum, but 125 characters are recommended.

Instagram Feed Video - Square
Height:
1080 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
1:1
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: MP4 (recommended), MOV
Duration: 3-60 seconds

Frame Rate: 23-60 FPS
Caption Text: 125 character (recommended); 2200 character (max)

Print Sizes: 15” x 15” | 381 x 381 mm

File Size
100 MB (max)
Company
Instagram

Drawings include:
Instagram Feed Video (Square) interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Twitter Tweet - Video
Dimensioned layout drawings of the Twitter Video Tweet labeled with height and width

Twitter Video Tweets are Tweet formats that pair text with various video ratio types. Videos appear in the news feed of your followers and are retweeted or uploaded by the user. While landscape videos are traditionally the standard ratios for videos, square videos are often used to optimize viewing size on various devices. Videos under 60 seconds will automatically loop and generally get more retweets than image tweets.

Twitter Video Tweets have a height between 600-1200 px and width of 1200 px for a recommended maximum aspect ratio of 1:1. Other video ratios are supported but they will be cropped to 1:1. Tweeted Videos supports MP4 and MOV formats with a maximum file size of 1 GB. Videos durations are recommended to be 15 seconds, though videos can be up to 2 minutes and 20 seconds long. Tweets have a limit of 280 characters, or 257 characters if a link is included.

Twitter Video Tweets are Tweet formats that pair text with various video ratio types. Videos appear in the news feed of your followers and are retweeted or uploaded by the user. While landscape videos are traditionally the standard ratios for videos, square videos are optimum on Twitter.

Twitter Video Tweets have a height between 600-1200 px and width of 1200 px for a recommended maximum aspect ratio of 1:1. Other video ratios are supported but they will be cropped to 1:1. Tweeted Videos supports MP4 and MOV formats with a maximum file size of 1 GB. Videos durations are recommended to be 15 seconds, though videos can be up to 2 minutes and 20 seconds long. Tweets have a limit of 280 characters, or 257 characters if a link is included.

Twitter Tweet - Video
Height:
1200 px
Width:
1200 px
Length:
Depth:
Aspect Ratio
1:1 (recommended; any other ratio is cropped)
Resolution
72 ppi (recommended)
Weight:
Area:

Formats: MP4, MOV 

Video Length: 15 seconds (recommended); 2 minutes 20 secs (max)

Frame Rate: 29.97 or 30 FPS

Bitrate: 6000k (1080p); 5000k (720p)

Tweet Text: 280 characters; 257 characters (if link included)

Title: 70 characters

Description: 200 characters

Print Sizes: 16.66” x 16.66” | 423.3 x 423.3 mm

File Size
1 GB (max)
Company
Twitter

Drawings include:
Twitter Video Tweets interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

YouTube Video - 720p
Dimensioned layout drawing of YouTube 720p Video labeled with height, width and upload details

720p YouTube Videos are the entry level HD video format for the platform. 720p videos are best for matching faster download speeds and good quality with content that is slow-moving. Older videos on YouTube will most likely be in 720p, but 1080p is the typical upload standard today.

YouTube 720p Videos have a height of 720 px and width of 1280 px for an aspect ratio of 16:9.

Comparison chart illustrating the YouTube 720p Video size compared to other standard video sizes
720p YouTube Videos are the entry level HD video format for the platform. 720p videos are best for matching faster download speeds and good quality with content that is slow-moving. Older videos on YouTube will most likely be in 720p, but 1080p is the typical upload standard today.

YouTube 720p Videos have a height of 720 px and width of 1280 px for an aspect ratio of 16:9.

Comparison chart illustrating the YouTube 720p Video size compared to other standard video sizes
YouTube Video - 720p
Height:
720 px
Width:
1280 px
Length:
Depth:
Aspect Ratio
16:9
Resolution
720p
Weight:
Area:

Formats: MOV, MPEG4, MP4, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC

Frame Rates: 24, 25, 30, 48, 50, 60 FPS

Video Codec: H.264 progressive (recommended)

Audio Codec: AAC-LC (recommended)

Bitrate (SDR): 5 Mbps (Standard); 7.5 Mbps (High)

Bitrate (HDR): 6.5 Mbps (Standard); 9.5 Mbps (High)

Duration: 12 hrs (max)

Print Sizes: 17.78” x 10” | 45.2 x 25.4 cm

File Size
128 GB (max)
Company
YouTube

Drawings include:
YouTube Video (720p) interface mockup; size comparison

Details & Downloads

Downloads

2D Downloads

3D Downloads

YouTube Video - 2160p (Maximum)
Dimensioned layout drawing of YouTube 2160p Video labeled with height, width and upload details

2160p YouTube Videos are the maximum video resolution format available on the platform. As implied by being the maximum available quality, 2160p videos provide the sharpest possible details, colors, and speed and should be watched on TVS or monitors with 2160p capabilities.

YouTube 2160p Videos have a height of 2160 px and width of 3840 px for an aspect ratio of 16:9. 2160p videos are the maximum file resolutions that can be uploaded and shared on YouTube.

Comparison chart illustrating the YouTube 2160p Video size compared to other standard video sizes
2160p YouTube Videos are the maximum video resolution format available on the platform. As implied by being the maximum available quality, 2160p videos provide the sharpest possible details, colors, and speed and should be watched on TVS or monitors with 2160p capabilities.

YouTube 2160p Videos have a height of 2160 px and width of 3840 px for an aspect ratio of 16:9. 2160p videos are the maximum file resolutions that can be uploaded and shared on YouTube.

Comparison chart illustrating the YouTube 2160p Video size compared to other standard video sizes
YouTube Video - 2160p (Maximum)
Height:
2160 px
Width:
3840 px
Length:
Depth:
Aspect Ratio
16:9
Resolution
2160p (4k)
Weight:
Area:

Formats: MOV, MPEG4, MP4, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC

Frame Rates: 24, 25, 30, 48, 50, 60 FPS

Video Codec: H.264 progressive (recommended)

Audio Codec: AAC-LC (recommended)

Bitrate (SDR): 35-45 Mbps (Standard); 53-68 Mbps (High)

Bitrate (HDR): 44-56 Mbps (Standard); 66-85 Mbps (High)

Duration: 12 hrs (max)

Print Sizes: 53.33” x 30” | 135.5 x 76.2 cm

File Size
128 GB (max)
Company
YouTube

Drawings include:
YouTube Video (2160p) interface mockup; size comparison

Details & Downloads

Downloads

2D Downloads

3D Downloads

Related Digital Collections
Digital