Social media is a web or mobile application which allows people to create and share information and other forms of media via digitally networked communities. To access social media services you will need a computer or device such as a smartphone or tablet to access the Internet. Internet users use social media to create and share various forms of image, video, audio, and text media with different people found inside and outside their personal networks. Social media platforms are free for use and allow people from diverse backgrounds and social statuses to interact without set boundaries. The open nature of social media is both their gift to the world but also their curse.

When did social media start?

The social media we know today, started in the early 2000s with the introduction of MySpace and LinkedIn. Online photo sharing sites like Photobucket and Flickr also emerged during this time. YouTube came out in 2005, while Facebook and Twitter in 2006. Currently there are various social network platforms available to the general public.

What is social media marketing?

Social media marketing is the use of social media platforms to connect with your business’s audience to build a brand, increase sales, and create website traffic. Social media marketing involves publishing content daily to your social media profiles, engaging with users, analyzing data, as well as running social media advertisements.

What is a social media influencer?

A social media influencer is a person on social media who has established a leading profile and credit in a specific industry. A social media influencer typically has a large following and a strong relationship with their audience. They typically recommend products or services and share their experiences to their audience.

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IGTV
200
1920 px
1080 px
IGTV
67.730
38.100
200
3D
IGTV
654 px
420 px
IGTV Cover Photo
23.070
14.820
50
3D
IGTV Cover Photo
1080 px
1080 px
Instagram Carousel Ads
38.100
38.100
1300
3D
Instagram Carousel Ads
608 px (Landscape); 1080 px (square)
1080 px
Instagram Images - Ads
38.100
38.100
5
3D
Instagram Images - Ads
608 px
1080 px
Instagram Images - Landscape
21.450
38.100
400
3D
Instagram Images - Landscape
1350 px
1080 px
Instagram Images - Portrait
47.630
38.100
2500
3D
Instagram Images - Portrait
1080 px
1080 px
Instagram Images - Square
38.100
38.100
2300
3D
Instagram Images - Square
161 px
161 px
Instagram Photo Thumbnails
5.680
5.680
5
3D
Instagram Photo Thumbnails
110 px (Mobile); 180 px (Web)
110 px (Mobile); 180 px (Web)
Instagram Profile Picture
3.880
3.880
500
3D
Instagram Profile Picture
1920 px
1080 px
Instagram Stories
67.730
38.100
18000
3D
Instagram Stories
86 px
86 px
Instagram Stories Thumbnails
3.030
3.030
5
3D
Instagram Stories Thumbnails
608 px (Landscape); 1080 px (square)
1080 px
Instagram Video - Ads
38.100
38.100
5
3D
Instagram Video - Ads
608 px
1080 px
Instagram Video - Landscape
21.450
38.100
400
3D
Instagram Video - Landscape
1350 px
1080 px
Instagram Video - Portrait
47.630
38.100
2500
3D
Instagram Video - Portrait
1080 px
1080 px
Instagram Video - Square
38.100
38.100
2300
3D
Instagram Video - Square
600 px
600 px
Pinterest Board Cover
21.200
21.200
80
3D
Pinterest Board Cover
2100 px
1000 px
Pinterest Pin - Giraffe Image
74.100
35.300
400
3D
Pinterest Pin - Giraffe Image
1080 px
1920 px
Pinterest Pin - Horizontal Video
38.100
67.700
300
3D
Pinterest Pin - Horizontal Video
900 px
600 px
Pinterest Pin - Portrait Video
31.750
21.200
300
3D
Pinterest Pin - Portrait Video
1000 px
1000 px
Pinterest Pin - Square Image
35.300
35.300
300
3D
Pinterest Pin - Square Image
600 px
600 px
Pinterest Pin - Square Video
21.200
21.200
300
3D
Pinterest Pin - Square Video
1500 px
1000 px
Pinterest Pin - Standard Image
52.900
35.300
300
3D
Pinterest Pin - Standard Image
1920 px
1080 px
Pinterest Pin - Vertical Video
67.700
38.100
300
3D
Pinterest Pin - Vertical Video
1080 px
1920 px
Pinterest Profile Cover
38.100
67.700
20
3D
Pinterest Profile Cover
600 px
600 px
Pinterest Profile Picture
21.200
21.200
200
3D
Pinterest Profile Picture
1500 px
1000 px
Pinterest Promoted Pin - App
52.900
35.300
5
3D
Pinterest Promoted Pin - App
1000, 1500 px
1000 px
Pinterest Promoted Pin - Carousel
52.900
35.300
105
3D
Pinterest Promoted Pin - Carousel
128 px
128 px
Tumblr Avatar
4.520
4.520
200
3D
Tumblr Avatar
1055 px
3000 px
Tumblr Header Image
37.200
105.800
40
3D
Tumblr Header Image
169 px
540 px (Dashboard)
Tumblr Post - Audio
19.100
110
3D
Tumblr Post - Audio
Stretches
540 px (Dashboard)
Tumblr Post - Chat
19.100
200
3D
Tumblr Post - Chat
Stretches
540 px (Dashboard)
Tumblr Post - Link
19.100
460
3D
Tumblr Post - Link
Stretches
540 px (Dashboard)
Tumblr Post - Photo
19.100
120
3D
Tumblr Post - Photo
Stretches
177, 268, 540 px (Dashboard)
Tumblr Post - Photo Set
19.100
5
3D
Tumblr Post - Photo Set
Stretches
540 px (Dashboard)
Tumblr Post - Quote
19.100
255
3D
Tumblr Post - Quote
Stretches
540 px (Dashboard)
Tumblr Post - Text
19.100
555
3D
Tumblr Post - Text
Stretches
540 px (Dashboard)
Tumblr Post - Video
19.100
460
3D
Tumblr Post - Video
Stretches
540 px (Dashboard)
Tumblr Sponsored Carousel
19.100
70
3D
Tumblr Sponsored Carousel
432 px
1080 px
Tumblr Sponsored Day - Banner
15.200
38.100
5
3D
Tumblr Sponsored Day - Banner
Stretches
540 px (Dashboard)
Tumblr Sponsored Photo
19.100
70
3D
Tumblr Sponsored Photo
Stretches
540 px (Dashboard)
Tumblr Sponsored Video
19.100
70
3D
Tumblr Sponsored Video
600-1200 px
1200 px
Tweet - Image
42.330
42.330
10
3D
Tweet - Image
600-1200 px
1200 px
Tweet - Multi-Image
42.330
42.330
10
3D
Tweet - Multi-Image
Tweet - Plain Text
50
3D
Tweet - Plain Text
1200 px
1200 px
Tweet - Video
42.330
42.330
30
3D
Tweet - Video
418 px (landscape); 800 px (square)
800 px
Twitter App Card - Image
14.750
28.220
5
3D
Twitter App Card - Image
360 px
640 px (landscape); 360 (square)
Twitter App Card - Video
12.700
22.580
5
3D
Twitter App Card - Video
418 px
800 px
Twitter Conversational Ad Card
14.750
28.220
0
3D
Twitter Conversational Ad Card
418 px
800 px
Twitter Direct Message Card
14.750
28.220
5
3D
Twitter Direct Message Card
500 px
1500 px
Twitter Header
17.640
52.920
8500
3D
Twitter Header
400 px
400 px
Twitter Profile Picture
14.110
14.110
1200
3D
Twitter Profile Picture
144 px
144 px
Twitter Summary Card
5.080
5.080
100
3D
Twitter Summary Card
418 px (landscape); 800 px (square)
800 px
Twitter Website Card - Image
14.750
28.220
5
3D
Twitter Website Card - Image
1200 px
1200 px
Twitter Website Card - Video
42.330
42.330
5
3D
Twitter Website Card - Video
360 px
480, 640 px
YouTube Ads - Bumper Ads
12.700
22.600
455
3D
YouTube Ads - Bumper Ads
60, 250 px
300 px
YouTube Ads - Display Ads
2.100
10.600
210
3D
YouTube Ads - Display Ads
360 px
480, 640 px
YouTube Ads - Non-Skippable Ads
12.700
22.600
5
3D
YouTube Ads - Non-Skippable Ads
60, 90 px
468, 728 px
YouTube Ads - Overlay Ads
3.200
25.700
155
3D
YouTube Ads - Overlay Ads
360 px
480, 640 px
YouTube Ads - Skippable Ads
12.700
22.600
5
3D
YouTube Ads - Skippable Ads
Varies
Varies
YouTube Ads - Sponsored Cards
105
3D
YouTube Ads - Sponsored Cards
423 px
1546-2560 px
YouTube Banner - Computer Devices
14.900
54.500
93000
3D
YouTube Banner - Computer Devices
1440 px
2560 px
YouTube Banner - TV
50.800
90.300
93000
3D
YouTube Banner - TV
800 px
800 px
YouTube Profile Picture
28.200
28.200
6900
3D
YouTube Profile Picture
720 px
1280 px
YouTube Thumbnail Images
25.400
45.200
22400
3D
YouTube Thumbnail Images
1080 px
1920 px
YouTube Video - 1080p
38.100
67.700
460
3D
YouTube Video - 1080p
1440 px
2560 px
YouTube Video - 1440p
50.800
90.300
205
3D
YouTube Video - 1440p
2160 px
3840 px
YouTube Video - 2160p
76.200
135.500
235
3D
YouTube Video - 2160p
240 px
426 px
YouTube Video - 240p
8.500
15.000
75
3D
YouTube Video - 240p
360 px
640 px
YouTube Video - 360p
12.700
22.600
100
3D
YouTube Video - 360p
480 px
854 px
YouTube Video - 480p
16.900
30.100
65
3D
YouTube Video - 480p
720 px
1280 px
YouTube Video - 720p
25.400
45.200
105
3D
YouTube Video - 720p
Tumblr Sponsored Video
Illustrated dimensions of Tumblr Sponsored Videos measured with height and width

Tumblr Sponsored Videos, like standard Tumblr Video Posts, are posts created to provide a more impactful media experience than that of a static image on the platform. With Sponsored Videos, companies and brands can share curated long-form stories that could not be contained within a traditional image post.

Tumblr Sponsored Videos have a height of Stretches and Dashboard width of 540 px. Sponsored videos have a maximum size of 1280 x 1920 px. Tumblr Sponsored Video supports MP4, M4V, MOV, embed formats with a maximum file size of 1 GB.

Tumblr Sponsored Videos, like standard Tumblr Video Posts, are posts created to provide a more impactful media experience than that of a static image on the platform. With Sponsored Videos, companies and brands can share curated long-form stories that could not be contained within an image post.

Tumblr Sponsored Videos have a height of Stretches and Dashboard width of 540 px. Sponsored videos have a maximum size of 1280 x 1920 px. Tumblr Sponsored Video supports MP4, M4V, MOV, embed formats with a maximum file size of 1 GB.

Tumblr Sponsored Video
Height:
Stretches
Width:
540 px (Dashboard)
Length:
Depth:
Aspect Ratio
Varies
Resolution
720p (recommended)
Weight:
Area:

Formats: MP4, M4V, MOV, embed

Video Size Maximum: 1280 x 1920 px
Recommended Size: 640 x 480 px; 4:3 Aspect Ratio

Print Sizes: Flexible x 7.5” | Flexible x 19.1 cm

File Size
1 GB (max)
Company
Tumblr

Drawings include:
Tumblr Sponsored Video interface mockup

Details & Downloads

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3D Downloads

Instagram Stories Thumbnails
Illustrated dimensions of Instagram Story Thumbnails measured with height and width

Instagram Story Thumbnails are small circular icons that appear on accounts that have saved stories in 'Highlights.' Story thumbnails help people organized their various Instagram stories into more permanent collections so that they don't lose precious memories considering that Instagram Stories only last 24 hours. These Story Thumbnails can be customized with image captures from the stories or can be served with a separate uploaded image. Many users curate the look of these Story Thumbnails to reinforce their brand identity.

Instagram Stories Thumbnails are circles with a height of 86 px and width of 86 px for an aspect ratio of 1:1 (Circle).

Instagram Story Thumbnails are small circular icons that appear on accounts that have saved stories in 'Highlights.' Story thumbnails help people organized their various Instagram stories into more permanent collections so that they don't lose precious memories with stories that auto-delete.

Instagram Stories Thumbnails are circles with a height of 86 px and width of 86 px for an aspect ratio of 1:1 (Circle).

Instagram Stories Thumbnails
Height:
86 px
Width:
86 px
Length:
Depth:
Aspect Ratio
1:1 (Circle)
Resolution
72 dpi (Screen)
Weight:
Area:

Print Sizes: 1.19” x 1.19” | 30.3 x 30.3 mm

File Size
Company
Instagram

Drawings include:
Instagram Stories Thumbnails interface mockup

Details & Downloads

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IGTV Cover Photo
Dimensioned layout drawing of the IGTV Cover Photo labeled with height and width

IGTV Cover Photos are smaller thumbnails of the IGTV channel for users to preview. Including the title of the video content and the user, IGTV Cover Photos are displayed in a scrollable wall of channels—making the quality of the cover photo extremely important for enticing users to view the content.

The IGTV Cover Photo has a height of 654 px and width of 420 px for an aspect ratio of 1:1.55. IGTV Cover Photos are JPG formatted with a maximum file size of 4 MB.

IGTV Cover Photos are smaller thumbnails of the IGTV channel for users to preview. Including the title of the video content and the user, IGTV Cover Photos are displayed in a scrollable wall of channels—making the quality of the cover photo extremely important for enticing users to view the content.

The IGTV Cover Photo has a height of 654 px and width of 420 px for an aspect ratio of 1:1.55. IGTV Cover Photos are JPG formatted with a maximum file size of 4 MB.

IGTV Cover Photo
Height:
654 px
Width:
420 px
Length:
Depth:
Aspect Ratio
1:1.55
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: JPG 

Print Sizes: 5.83” x 9.08” | 148.2 x 230.7 mm

File Size
4 MB (max)
Company
Instagram

Drawings include:
IGTV Cover Photo interface mockup

Details & Downloads

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3D Downloads

YouTube Video - 1440p
User interface drawing of YouTube 1440p Video with measured dimensions, sizes, and details

1440p YouTube Videos are a new high quality standard for videos as the resolution is not being supported by a larger spectrum of affordable computer monitors and television sets. 1440p videos on YouTube generally focus on content that can benefit from high resolutions such as nature, travel, cooking, or any detail oriented topic.

YouTube 1440p Videos have a height of 1440 px and width of 2560 px for an aspect ratio of 16:9.

Comparison chart illustrating the YouTube 1440p Video size compared to other standard video sizes
1440p YouTube Videos are a new high quality standard for videos as the resolution is not being supported by a larger spectrum of affordable computer monitors and television sets. 1440p videos on YouTube generally focus on content that can directly benefit from higher resolutions imagery.

YouTube 1440p Videos have a height of 1440 px and width of 2560 px for an aspect ratio of 16:9.

Comparison chart illustrating the YouTube 1440p Video size compared to other standard video sizes
YouTube Video - 1440p
Height:
1440 px
Width:
2560 px
Length:
Depth:
Aspect Ratio
16:9
Resolution
1440p (2k)
Weight:
Area:

Formats: MOV, MPEG4, MP4, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC

Frame Rates: 24, 25, 30, 48, 50, 60 FPS

Video Codec: H.264 progressive (recommended)

Audio Codec: AAC-LC (recommended)
Bitrate (SDR): 16 Mbps (Standard); 24 Mbps (High)

Bitrate (HDR): 20 Mbps (Standard); 30 Mbps (High)

Duration: 12 hrs (max)

Print Sizes: 35.56” x 20” | 90.3 x 50.8 cm

File Size
128 GB (max)
Company
YouTube

Drawings include:
YouTube Video (1440p) interface mockup; size comparison

Details & Downloads

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Tumblr Sponsored Carousel
User interface drawing of Tumblr Sponsored Carousels with measured dimensions and sizes on mobile and desktop

Tumblr Sponsored Carousels are customized content wrappers that allow users to click or scroll through multiple sponsored images. As primarily an image-centric platform, Tumblr Sponsored Carousels provide more sponsored content in a limited package compared to static imagery and give user's more options for engagement without taking up extra screen space.

Tumblr Sponsored Carousels have a variable stretching height and dashboard width of 540 px. Sponsored Carousels can include between 3-5 cards, support JPG, PNG, and GIF formats, and a maximum file size of 5 MB each.

Tumblr Sponsored Carousels are customized content wrappers that allow users to click or scroll through multiple sponsored images. As primarily an image-centric platform, Tumblr Sponsored Carousels provide more sponsored content in a limited sized package compared to static imagery.

Tumblr Sponsored Carousels have a variable stretching height and dashboard width of 540 px. Sponsored Carousels can include between 3-5 cards, support JPG, PNG, and GIF formats, and a maximum file size of 5 MB each.

Tumblr Sponsored Carousel
Height:
Stretches
Width:
540 px (Dashboard)
Length:
Depth:
Aspect Ratio
Varies
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

Carousel: 3-5 cards

Print Sizes: Flexible x 7.5” | Flexible x 19.1 cm

File Size
5 MB (max each)
Company
Tumblr

Drawings include:
Tumblr Sponsored Carousel interface mockup

Details & Downloads

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3D Downloads

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