A user interface, or UI, is the interface point or space where machines and humans interact or communicate through displays that control operation according to human demands. There are different forms of user interfaces, each evolving from the batch and command-line interface. With the advent of computers and computing software, user interfaces have transformed in use and popularity which has led to the creation of entirely new employment opportunities in user interface design. Today, we use user interfaces in virtually every gadget from computer equipment, mobile phones, and web applications to even learning materials and printers. The sole purpose of a user interface is to ensure effective communication between humans and machines.

What is UI/UX?

UX means user experience, and is the design process teams use to create products that provide meaningful experiences to its users. UI stands for user interface and acts as the point of human-computer interaction and communication in a device. It is the way a user interacts with an application or website. UI and UX are often used together.

What are the important considerations in user interface design?

Since user interface design links users to your app or website it is highly important. Some considerations of user interface include easily navigable menus that are clearly labeled with a simple design and user testing prior to launching to see what works and what doesn’t. Also label everything clearly so that it is easy to understand and use appropriate typography.

What does a UX designer do?

A UX designer is concerned with the entire process of acquiring and integrating a product, including branding, design, usability, and function. UX designers are responsible for product research, creating personas and scenarios, and information architecture. They also create wireframes, prototypes, and product testing.

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60 px
468 px
Banner Ad
2.120
16.510
1150
3D
Banner Ad
250 px
970 px
Billboard Ad
8.820
34.220
1260
3D
Billboard Ad
60 px
120 px
Button Ad
2.120
4.230
620
3D
Button Ad
60 px
234 px
Half Banner Ad
2.120
8.260
10
3D
Half Banner Ad
600 px
300 px
Half Page Ad
21.170
10.580
810
3D
Half Page Ad
IGTV
200
1920 px
1080 px
IGTV
67.730
38.100
200
3D
IGTV
654 px
420 px
IGTV Cover Photo
23.070
14.820
50
3D
IGTV Cover Photo
1080 px
1080 px
Instagram Carousel Ads
38.100
38.100
1300
3D
Instagram Carousel Ads
608 px (Landscape); 1080 px (square)
1080 px
Instagram Images - Ads
38.100
38.100
5
3D
Instagram Images - Ads
608 px
1080 px
Instagram Images - Landscape
21.450
38.100
400
3D
Instagram Images - Landscape
1350 px
1080 px
Instagram Images - Portrait
47.630
38.100
2500
3D
Instagram Images - Portrait
1080 px
1080 px
Instagram Images - Square
38.100
38.100
2300
3D
Instagram Images - Square
161 px
161 px
Instagram Photo Thumbnails
5.680
5.680
5
3D
Instagram Photo Thumbnails
110 px (Mobile); 180 px (Web)
110 px (Mobile); 180 px (Web)
Instagram Profile Picture
3.880
3.880
500
3D
Instagram Profile Picture
1920 px
1080 px
Instagram Stories
67.730
38.100
18000
3D
Instagram Stories
86 px
86 px
Instagram Stories Thumbnails
3.030
3.030
5
3D
Instagram Stories Thumbnails
608 px (Landscape); 1080 px (square)
1080 px
Instagram Video - Ads
38.100
38.100
5
3D
Instagram Video - Ads
608 px
1080 px
Instagram Video - Landscape
21.450
38.100
400
3D
Instagram Video - Landscape
1350 px
1080 px
Instagram Video - Portrait
47.630
38.100
2500
3D
Instagram Video - Portrait
1080 px
1080 px
Instagram Video - Square
38.100
38.100
2300
3D
Instagram Video - Square
90 px
970 px
Large Leaderboard Ad
3.180
34.220
50
3D
Large Leaderboard Ad
280 px
336 px
Large Rectangle Ad
9.880
11.850
1300
3D
Large Rectangle Ad
90 px
728 px
Leaderboard Ad
3.180
25.690
1650
3D
Leaderboard Ad
250 px
300 px
Medium Rectangle Ad
8.820
10.580
1800
3D
Medium Rectangle Ad
31 px
88 px
Micro Bar Ad
1.090
3.100
80
3D
Micro Bar Ad
320 px
480 px
Mobile Landscape Interstitial Ad
11.290
16.930
175
3D
Mobile Landscape Interstitial Ad
100 px
320 px
Mobile Large Leaderboard Ad
3.530
11.290
35
3D
Mobile Large Leaderboard Ad
50 px
320 px
Mobile Leaderboard Ad
1.760
11.290
285
3D
Mobile Leaderboard Ad
480 px
320 px
Mobile Portrait Interstitial Ad
16.930
11.290
175
3D
Mobile Portrait Interstitial Ad
600 px
600 px
Pinterest Board Cover
21.200
21.200
80
3D
Pinterest Board Cover
2100 px
1000 px
Pinterest Pin - Giraffe Image
74.100
35.300
400
3D
Pinterest Pin - Giraffe Image
1080 px
1920 px
Pinterest Pin - Horizontal Video
38.100
67.700
300
3D
Pinterest Pin - Horizontal Video
900 px
600 px
Pinterest Pin - Portrait Video
31.750
21.200
300
3D
Pinterest Pin - Portrait Video
1000 px
1000 px
Pinterest Pin - Square Image
35.300
35.300
300
3D
Pinterest Pin - Square Image
600 px
600 px
Pinterest Pin - Square Video
21.200
21.200
300
3D
Pinterest Pin - Square Video
1500 px
1000 px
Pinterest Pin - Standard Image
52.900
35.300
300
3D
Pinterest Pin - Standard Image
1920 px
1080 px
Pinterest Pin - Vertical Video
67.700
38.100
300
3D
Pinterest Pin - Vertical Video
1080 px
1920 px
Pinterest Profile Cover
38.100
67.700
20
3D
Pinterest Profile Cover
600 px
600 px
Pinterest Profile Picture
21.200
21.200
200
3D
Pinterest Profile Picture
1500 px
1000 px
Pinterest Promoted Pin - App
52.900
35.300
5
3D
Pinterest Promoted Pin - App
1000, 1500 px
1000 px
Pinterest Promoted Pin - Carousel
52.900
35.300
105
3D
Pinterest Promoted Pin - Carousel
1050 px
300 px
Portrait Ad
37.040
10.580
25
3D
Portrait Ad
600 px
120 px
Skyscraper Ad
21.170
4.230
360
3D
Skyscraper Ad
150 px
180 px
Small Rectangle Ad
5.290
6.350
40
3D
Small Rectangle Ad
200 px
200 px
Small Square Ad
7.060
7.060
1150
3D
Small Square Ad
250 px
250 px
Square Ad
8.820
8.820
500
3D
Square Ad
125 px
125 px
Square Button Ad
4.410
4.410
405
3D
Square Button Ad
768 px
1024 px
Tablet Landscape Interstitial Ad
27.090
36.120
1000
3D
Tablet Landscape Interstitial Ad
1024 px
768 px
Tablet Portrait Interstitial Ad
36.120
27.090
210
3D
Tablet Portrait Interstitial Ad
128 px
128 px
Tumblr Avatar
4.520
4.520
200
3D
Tumblr Avatar
1055 px
3000 px
Tumblr Header Image
37.200
105.800
40
3D
Tumblr Header Image
169 px
540 px (Dashboard)
Tumblr Post - Audio
19.100
110
3D
Tumblr Post - Audio
Stretches
540 px (Dashboard)
Tumblr Post - Chat
19.100
200
3D
Tumblr Post - Chat
Stretches
540 px (Dashboard)
Tumblr Post - Link
19.100
460
3D
Tumblr Post - Link
Stretches
540 px (Dashboard)
Tumblr Post - Photo
19.100
120
3D
Tumblr Post - Photo
Stretches
177, 268, 540 px (Dashboard)
Tumblr Post - Photo Set
19.100
5
3D
Tumblr Post - Photo Set
Stretches
540 px (Dashboard)
Tumblr Post - Quote
19.100
255
3D
Tumblr Post - Quote
Stretches
540 px (Dashboard)
Tumblr Post - Text
19.100
555
3D
Tumblr Post - Text
Stretches
540 px (Dashboard)
Tumblr Post - Video
19.100
460
3D
Tumblr Post - Video
Stretches
540 px (Dashboard)
Tumblr Sponsored Carousel
19.100
70
3D
Tumblr Sponsored Carousel
432 px
1080 px
Tumblr Sponsored Day - Banner
15.200
38.100
5
3D
Tumblr Sponsored Day - Banner
Stretches
540 px (Dashboard)
Tumblr Sponsored Photo
19.100
70
3D
Tumblr Sponsored Photo
Stretches
540 px (Dashboard)
Tumblr Sponsored Video
19.100
70
3D
Tumblr Sponsored Video
600-1200 px
1200 px
Tweet - Image
42.330
42.330
10
3D
Tweet - Image
600-1200 px
1200 px
Tweet - Multi-Image
42.330
42.330
10
3D
Tweet - Multi-Image
Tweet - Plain Text
50
3D
Tweet - Plain Text
1200 px
1200 px
Tweet - Video
42.330
42.330
30
3D
Tweet - Video
418 px (landscape); 800 px (square)
800 px
Twitter App Card - Image
14.750
28.220
5
3D
Twitter App Card - Image
360 px
640 px (landscape); 360 (square)
Twitter App Card - Video
12.700
22.580
5
3D
Twitter App Card - Video
418 px
800 px
Twitter Conversational Ad Card
14.750
28.220
0
3D
Twitter Conversational Ad Card
418 px
800 px
Twitter Direct Message Card
14.750
28.220
5
3D
Twitter Direct Message Card
500 px
1500 px
Twitter Header
17.640
52.920
8500
3D
Twitter Header
400 px
400 px
Twitter Profile Picture
14.110
14.110
1200
3D
Twitter Profile Picture
144 px
144 px
Twitter Summary Card
5.080
5.080
100
3D
Twitter Summary Card
418 px (landscape); 800 px (square)
800 px
Twitter Website Card - Image
14.750
28.220
5
3D
Twitter Website Card - Image
1200 px
1200 px
Twitter Website Card - Video
42.330
42.330
5
3D
Twitter Website Card - Video
240 px
120 px
Vertical Banner Ad
8.470
4.230
135
3D
Vertical Banner Ad
600 px
160 px
Wide Skyscraper Ad
21.170
5.640
1430
3D
Wide Skyscraper Ad
360 px
480, 640 px
YouTube Ads - Bumper Ads
12.700
22.600
455
3D
YouTube Ads - Bumper Ads
60, 250 px
300 px
YouTube Ads - Display Ads
2.100
10.600
210
3D
YouTube Ads - Display Ads
360 px
480, 640 px
YouTube Ads - Non-Skippable Ads
12.700
22.600
5
3D
YouTube Ads - Non-Skippable Ads
60, 90 px
468, 728 px
YouTube Ads - Overlay Ads
3.200
25.700
155
3D
YouTube Ads - Overlay Ads
360 px
480, 640 px
YouTube Ads - Skippable Ads
12.700
22.600
5
3D
YouTube Ads - Skippable Ads
Varies
Varies
YouTube Ads - Sponsored Cards
105
3D
YouTube Ads - Sponsored Cards
423 px
1546-2560 px
YouTube Banner - Computer Devices
14.900
54.500
93000
3D
YouTube Banner - Computer Devices
1440 px
2560 px
YouTube Banner - TV
50.800
90.300
93000
3D
YouTube Banner - TV
800 px
800 px
YouTube Profile Picture
28.200
28.200
6900
3D
YouTube Profile Picture
720 px
1280 px
YouTube Thumbnail Images
25.400
45.200
22400
3D
YouTube Thumbnail Images
1080 px
1920 px
YouTube Video - 1080p
38.100
67.700
460
3D
YouTube Video - 1080p
1440 px
2560 px
YouTube Video - 1440p
50.800
90.300
205
3D
YouTube Video - 1440p
2160 px
3840 px
YouTube Video - 2160p
76.200
135.500
235
3D
YouTube Video - 2160p
240 px
426 px
YouTube Video - 240p
8.500
15.000
75
3D
YouTube Video - 240p
360 px
640 px
YouTube Video - 360p
12.700
22.600
100
3D
YouTube Video - 360p
480 px
854 px
YouTube Video - 480p
16.900
30.100
65
3D
YouTube Video - 480p
720 px
1280 px
YouTube Video - 720p
25.400
45.200
105
3D
YouTube Video - 720p
Twitter App Card - Image
User interface drawings of the Twitter Image App Card with measured dimensions and resolution

A Twitter Image App Card allows users to download a specific app through an app store or opens to the app if its already installed in their mobile device. Twitter Image App Card engage audiences by preview the app through a single static image representing their branding or product.

Twitter Image App Card have a landscape size of 418 px tall by 800 px wide (1.91:1) or a square size of 800 px by 800 px (1:1). Twitter Image App Cards support JPG and PNG formats with a maximum file size of 3 MB. App cards have a limit of 280 characters, or 257 characters if a link is included. Website titles can be up to 70 characters.

A Twitter Image App Card allows users to download a specific app through an app store or opens to the app if its already installed in their mobile device. Twitter Image App Card engage audiences by preview the app through a single static image representing their branding or product.

Twitter Image App Card have a landscape size of 418 px tall by 800 px wide (1.91:1) or a square size of 800 px by 800 px (1:1). Twitter Image App Cards support JPG and PNG formats with a maximum file size of 3 MB. App cards have a limit of 280 characters, or 257 characters if a link is included. Website titles can be up to 70 characters.

Twitter App Card - Image
Height:
418 px (landscape); 800 px (square)
Width:
800 px
Length:
Depth:
Aspect Ratio
1.91:1 (landscape); 1:1 (square)
Resolution
72 ppi (recommended)
Weight:
Area:

Formats: JPG, PNG
Tweet Text: 280 characters; 257 characters (if link included)

Website Title: 70 characters

Print Sizes: 11.11” x 5.8” | 282.2 x 147.5 mm (landscape); 11.11” x 11.11” | 282.2 x 282.2 mm (square)

File Size
3 MB (max)
Company
Twitter

Drawings include:
Twitter App Card (Image) interface mockup

Details & Downloads

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3D Downloads

IGTV Cover Photo
Dimensioned layout drawing of the IGTV Cover Photo labeled with height and width

IGTV Cover Photos are smaller thumbnails of the IGTV channel for users to preview. Including the title of the video content and the user, IGTV Cover Photos are displayed in a scrollable wall of channels—making the quality of the cover photo extremely important for enticing users to view the content.

The IGTV Cover Photo has a height of 654 px and width of 420 px for an aspect ratio of 1:1.55. IGTV Cover Photos are JPG formatted with a maximum file size of 4 MB.

IGTV Cover Photos are smaller thumbnails of the IGTV channel for users to preview. Including the title of the video content and the user, IGTV Cover Photos are displayed in a scrollable wall of channels—making the quality of the cover photo extremely important for enticing users to view the content.

The IGTV Cover Photo has a height of 654 px and width of 420 px for an aspect ratio of 1:1.55. IGTV Cover Photos are JPG formatted with a maximum file size of 4 MB.

IGTV Cover Photo
Height:
654 px
Width:
420 px
Length:
Depth:
Aspect Ratio
1:1.55
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: JPG 

Print Sizes: 5.83” x 9.08” | 148.2 x 230.7 mm

File Size
4 MB (max)
Company
Instagram

Drawings include:
IGTV Cover Photo interface mockup

Details & Downloads

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Instagram Feed Video - Ads
Dimensioned layout drawing of Instagram Feed Video Ads labeled with height and width

Instagram Feed Video Ads are advertisements that appear on a user’s Instagram feed and feature call-to-action buttons that tell users to apply now or call now. These feed video ads appear like organic feed videos and provide an efficient call-to-action. They are able to target a specific audience.

Instagram Feed Video Ads have heights of either 608 px (Landscape) or 1080 px (square) and width of 1080 px. Aspect ratio are respectively either 1.91:1 (Landscape) or 1:1 (Square). Instagram Feed Video Ads support MP4 (recommended) and MOV formats with a maximum file size of 4 GB (max). Video durations of up to 120 seconds are supported, with a maximum caption of 125 characters.

Instagram Feed Video Ads are advertisements that appear on a user’s Instagram feed and feature call-to-action buttons that tell users to apply now or call now. These feed video ads appear like organic feed videos and provide an efficient call-to-action. They are able to target a specific audience.

Instagram Feed Video Ads have heights of either 608 px (Landscape) or 1080 px (square) and width of 1080 px. Aspect ratio are respectively either 1.91:1 (Landscape) or 1:1 (Square). Instagram Feed Video Ads support MP4 (recommended) and MOV formats with a maximum file size of 4 GB (max). Video durations of up to 120 seconds are supported, with a maximum caption of 125 characters.

Instagram Feed Video - Ads
Height:
608 px (Landscape); 1080 px (square)
Width:
1080 px
Length:
Depth:
Aspect Ratio
1.91:1 (Landscape); 1:1 (Square)
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: MP4 (recommended), MOV
Duration: 120 seconds (max)

Frame Rate: 30 FPS (max)

Caption Text: 125 character (max)
Print Sizes: 15” x 8.44” | 381 x 214.5 mm (landscape); 15” x 15” | 381 x 381 mm (square)

File Size
4 GB (max)
Company
Instagram

Drawings include:
Instagram Feed Video Ads interface mockup

Details & Downloads

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Pinterest Promoted Pin - App
User interface drawing of Pinterest Promoted App Pins with measured dimensions and sizes

A Pinterest Promoted App Pins are a pin type that allow users to install a brand’s phone app directly from the Pinterest platform. This is an alternative way to download an app rather than using the app store. It is an effective way to download a brand’s mobile app instantly and seamlessly.

Pinterest Promoted App Pins have a recommended height of 1500 px and width of 1000 px for an aspect ratio of 2:3. Promoted App Pins can be either images or videos and support JPG, PNG, MOV, MP4, and M4V formats. Pinterest Promoted Pin Apps are only available on digital devices.

A Pinterest Promoted App Pins are a pin type that allow users to install a brand’s phone app directly from the Pinterest platform. This is an alternative way to download an app rather than using the app store. It is an effective way to download a brand’s mobile app instantly and seamlessly.

Pinterest Promoted App Pins have a recommended height of 1500 px and width of 1000 px for an aspect ratio of 2:3. Promoted App Pins can be either images or videos and support JPG, PNG, MOV, MP4, and M4V formats. Pinterest Promoted Pin Apps are only available on digital devices.

Pinterest Promoted Pin - App
Height:
1500 px
Width:
1000 px
Length:
Depth:
Aspect Ratio
2:3
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, MOV, MP4, M4V

Device: Mobile only

Print Sizes: 13.89" x 20.83” | 35.3 x 52.9 cm

File Size
10 MB (image max); 2 GB (video max)
Company
Pinterest

Drawings include:
Pinterest Promoted Pin (App) interface mockup

Details & Downloads

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Instagram Stories Thumbnails
Illustrated dimensions of Instagram Story Thumbnails measured with height and width

Instagram Story Thumbnails are small circular icons that appear on accounts that have saved stories in 'Highlights.' Story thumbnails help people organized their various Instagram stories into more permanent collections so that they don't lose precious memories considering that Instagram Stories only last 24 hours. These Story Thumbnails can be customized with image captures from the stories or can be served with a separate uploaded image. Many users curate the look of these Story Thumbnails to reinforce their brand identity.

Instagram Stories Thumbnails are circles with a height of 86 px and width of 86 px for an aspect ratio of 1:1 (Circle).

Instagram Story Thumbnails are small circular icons that appear on accounts that have saved stories in 'Highlights.' Story thumbnails help people organized their various Instagram stories into more permanent collections so that they don't lose precious memories with stories that auto-delete.

Instagram Stories Thumbnails are circles with a height of 86 px and width of 86 px for an aspect ratio of 1:1 (Circle).

Instagram Stories Thumbnails
Height:
86 px
Width:
86 px
Length:
Depth:
Aspect Ratio
1:1 (Circle)
Resolution
72 dpi (Screen)
Weight:
Area:

Print Sizes: 1.19” x 1.19” | 30.3 x 30.3 mm

File Size
Company
Instagram

Drawings include:
Instagram Stories Thumbnails interface mockup

Details & Downloads

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Related Digital Collections
Digital