A user interface, or UI, is the interface point or space where machines and humans interact or communicate through displays that control operation according to human demands. There are different forms of user interfaces, each evolving from the batch and command-line interface. With the advent of computers and computing software, user interfaces have transformed in use and popularity which has led to the creation of entirely new employment opportunities in user interface design. Today, we use user interfaces in virtually every gadget from computer equipment, mobile phones, and web applications to even learning materials and printers. The sole purpose of a user interface is to ensure effective communication between humans and machines.

What is UI/UX?

UX means user experience, and is the design process teams use to create products that provide meaningful experiences to its users. UI stands for user interface and acts as the point of human-computer interaction and communication in a device. It is the way a user interacts with an application or website. UI and UX are often used together.

What are the important considerations in user interface design?

Since user interface design links users to your app or website it is highly important. Some considerations of user interface include easily navigable menus that are clearly labeled with a simple design and user testing prior to launching to see what works and what doesn’t. Also label everything clearly so that it is easy to understand and use appropriate typography.

What does a UX designer do?

A UX designer is concerned with the entire process of acquiring and integrating a product, including branding, design, usability, and function. UX designers are responsible for product research, creating personas and scenarios, and information architecture. They also create wireframes, prototypes, and product testing.

User Interfaces Guides
Browse through our curated User Interfaces Guides for additional categorizations, tips, details, variations, styles, and histories of User Interfaces. Guides provide additional insights into the unique properties and shared relationships between elements.
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60 px
468 px
Banner Ad
2.120
16.510
1150
3D
Banner Ad
250 px
970 px
Billboard Ad
8.820
34.220
1260
3D
Billboard Ad
60 px
120 px
Button Ad
2.120
4.230
620
3D
Button Ad
60 px
234 px
Half Banner Ad
2.120
8.260
10
3D
Half Banner Ad
600 px
300 px
Half Page Ad
21.170
10.580
810
3D
Half Page Ad
IGTV
200
1920 px
1080 px
IGTV
67.730
38.100
200
3D
IGTV
654 px
420 px
IGTV Cover Photo
23.070
14.820
50
3D
IGTV Cover Photo
1080 px
1080 px
Instagram Carousel Ads
38.100
38.100
1300
3D
Instagram Carousel Ads
608 px (Landscape); 1080 px (square)
1080 px
Instagram Images - Ads
38.100
38.100
5
3D
Instagram Images - Ads
608 px
1080 px
Instagram Images - Landscape
21.450
38.100
400
3D
Instagram Images - Landscape
1350 px
1080 px
Instagram Images - Portrait
47.630
38.100
2500
3D
Instagram Images - Portrait
1080 px
1080 px
Instagram Images - Square
38.100
38.100
2300
3D
Instagram Images - Square
161 px
161 px
Instagram Photo Thumbnails
5.680
5.680
5
3D
Instagram Photo Thumbnails
110 px (Mobile); 180 px (Web)
110 px (Mobile); 180 px (Web)
Instagram Profile Picture
3.880
3.880
500
3D
Instagram Profile Picture
1920 px
1080 px
Instagram Stories
67.730
38.100
18000
3D
Instagram Stories
86 px
86 px
Instagram Stories Thumbnails
3.030
3.030
5
3D
Instagram Stories Thumbnails
608 px (Landscape); 1080 px (square)
1080 px
Instagram Video - Ads
38.100
38.100
5
3D
Instagram Video - Ads
608 px
1080 px
Instagram Video - Landscape
21.450
38.100
400
3D
Instagram Video - Landscape
1350 px
1080 px
Instagram Video - Portrait
47.630
38.100
2500
3D
Instagram Video - Portrait
1080 px
1080 px
Instagram Video - Square
38.100
38.100
2300
3D
Instagram Video - Square
90 px
970 px
Large Leaderboard Ad
3.180
34.220
50
3D
Large Leaderboard Ad
280 px
336 px
Large Rectangle Ad
9.880
11.850
1300
3D
Large Rectangle Ad
90 px
728 px
Leaderboard Ad
3.180
25.690
1650
3D
Leaderboard Ad
250 px
300 px
Medium Rectangle Ad
8.820
10.580
1800
3D
Medium Rectangle Ad
31 px
88 px
Micro Bar Ad
1.090
3.100
80
3D
Micro Bar Ad
320 px
480 px
Mobile Landscape Interstitial Ad
11.290
16.930
175
3D
Mobile Landscape Interstitial Ad
100 px
320 px
Mobile Large Leaderboard Ad
3.530
11.290
35
3D
Mobile Large Leaderboard Ad
50 px
320 px
Mobile Leaderboard Ad
1.760
11.290
285
3D
Mobile Leaderboard Ad
480 px
320 px
Mobile Portrait Interstitial Ad
16.930
11.290
175
3D
Mobile Portrait Interstitial Ad
600 px
600 px
Pinterest Board Cover
21.200
21.200
80
3D
Pinterest Board Cover
2100 px
1000 px
Pinterest Pin - Giraffe Image
74.100
35.300
400
3D
Pinterest Pin - Giraffe Image
1080 px
1920 px
Pinterest Pin - Horizontal Video
38.100
67.700
300
3D
Pinterest Pin - Horizontal Video
900 px
600 px
Pinterest Pin - Portrait Video
31.750
21.200
300
3D
Pinterest Pin - Portrait Video
1000 px
1000 px
Pinterest Pin - Square Image
35.300
35.300
300
3D
Pinterest Pin - Square Image
600 px
600 px
Pinterest Pin - Square Video
21.200
21.200
300
3D
Pinterest Pin - Square Video
1500 px
1000 px
Pinterest Pin - Standard Image
52.900
35.300
300
3D
Pinterest Pin - Standard Image
1920 px
1080 px
Pinterest Pin - Vertical Video
67.700
38.100
300
3D
Pinterest Pin - Vertical Video
1080 px
1920 px
Pinterest Profile Cover
38.100
67.700
20
3D
Pinterest Profile Cover
600 px
600 px
Pinterest Profile Picture
21.200
21.200
200
3D
Pinterest Profile Picture
1500 px
1000 px
Pinterest Promoted Pin - App
52.900
35.300
5
3D
Pinterest Promoted Pin - App
1000, 1500 px
1000 px
Pinterest Promoted Pin - Carousel
52.900
35.300
105
3D
Pinterest Promoted Pin - Carousel
1050 px
300 px
Portrait Ad
37.040
10.580
25
3D
Portrait Ad
600 px
120 px
Skyscraper Ad
21.170
4.230
360
3D
Skyscraper Ad
150 px
180 px
Small Rectangle Ad
5.290
6.350
40
3D
Small Rectangle Ad
200 px
200 px
Small Square Ad
7.060
7.060
1150
3D
Small Square Ad
250 px
250 px
Square Ad
8.820
8.820
500
3D
Square Ad
125 px
125 px
Square Button Ad
4.410
4.410
405
3D
Square Button Ad
768 px
1024 px
Tablet Landscape Interstitial Ad
27.090
36.120
1000
3D
Tablet Landscape Interstitial Ad
1024 px
768 px
Tablet Portrait Interstitial Ad
36.120
27.090
210
3D
Tablet Portrait Interstitial Ad
128 px
128 px
Tumblr Avatar
4.520
4.520
200
3D
Tumblr Avatar
1055 px
3000 px
Tumblr Header Image
37.200
105.800
40
3D
Tumblr Header Image
169 px
540 px (Dashboard)
Tumblr Post - Audio
19.100
110
3D
Tumblr Post - Audio
Stretches
540 px (Dashboard)
Tumblr Post - Chat
19.100
200
3D
Tumblr Post - Chat
Stretches
540 px (Dashboard)
Tumblr Post - Link
19.100
460
3D
Tumblr Post - Link
Stretches
540 px (Dashboard)
Tumblr Post - Photo
19.100
120
3D
Tumblr Post - Photo
Stretches
177, 268, 540 px (Dashboard)
Tumblr Post - Photo Set
19.100
5
3D
Tumblr Post - Photo Set
Stretches
540 px (Dashboard)
Tumblr Post - Quote
19.100
255
3D
Tumblr Post - Quote
Stretches
540 px (Dashboard)
Tumblr Post - Text
19.100
555
3D
Tumblr Post - Text
Stretches
540 px (Dashboard)
Tumblr Post - Video
19.100
460
3D
Tumblr Post - Video
Stretches
540 px (Dashboard)
Tumblr Sponsored Carousel
19.100
70
3D
Tumblr Sponsored Carousel
432 px
1080 px
Tumblr Sponsored Day - Banner
15.200
38.100
5
3D
Tumblr Sponsored Day - Banner
Stretches
540 px (Dashboard)
Tumblr Sponsored Photo
19.100
70
3D
Tumblr Sponsored Photo
Stretches
540 px (Dashboard)
Tumblr Sponsored Video
19.100
70
3D
Tumblr Sponsored Video
600-1200 px
1200 px
Tweet - Image
42.330
42.330
10
3D
Tweet - Image
600-1200 px
1200 px
Tweet - Multi-Image
42.330
42.330
10
3D
Tweet - Multi-Image
Tweet - Plain Text
50
3D
Tweet - Plain Text
1200 px
1200 px
Tweet - Video
42.330
42.330
30
3D
Tweet - Video
418 px (landscape); 800 px (square)
800 px
Twitter App Card - Image
14.750
28.220
5
3D
Twitter App Card - Image
360 px
640 px (landscape); 360 (square)
Twitter App Card - Video
12.700
22.580
5
3D
Twitter App Card - Video
418 px
800 px
Twitter Conversational Ad Card
14.750
28.220
0
3D
Twitter Conversational Ad Card
418 px
800 px
Twitter Direct Message Card
14.750
28.220
5
3D
Twitter Direct Message Card
500 px
1500 px
Twitter Header
17.640
52.920
8500
3D
Twitter Header
400 px
400 px
Twitter Profile Picture
14.110
14.110
1200
3D
Twitter Profile Picture
144 px
144 px
Twitter Summary Card
5.080
5.080
100
3D
Twitter Summary Card
418 px (landscape); 800 px (square)
800 px
Twitter Website Card - Image
14.750
28.220
5
3D
Twitter Website Card - Image
1200 px
1200 px
Twitter Website Card - Video
42.330
42.330
5
3D
Twitter Website Card - Video
240 px
120 px
Vertical Banner Ad
8.470
4.230
135
3D
Vertical Banner Ad
600 px
160 px
Wide Skyscraper Ad
21.170
5.640
1430
3D
Wide Skyscraper Ad
360 px
480, 640 px
YouTube Ads - Bumper Ads
12.700
22.600
455
3D
YouTube Ads - Bumper Ads
60, 250 px
300 px
YouTube Ads - Display Ads
2.100
10.600
210
3D
YouTube Ads - Display Ads
360 px
480, 640 px
YouTube Ads - Non-Skippable Ads
12.700
22.600
5
3D
YouTube Ads - Non-Skippable Ads
60, 90 px
468, 728 px
YouTube Ads - Overlay Ads
3.200
25.700
155
3D
YouTube Ads - Overlay Ads
360 px
480, 640 px
YouTube Ads - Skippable Ads
12.700
22.600
5
3D
YouTube Ads - Skippable Ads
Varies
Varies
YouTube Ads - Sponsored Cards
105
3D
YouTube Ads - Sponsored Cards
423 px
1546-2560 px
YouTube Banner - Computer Devices
14.900
54.500
93000
3D
YouTube Banner - Computer Devices
1440 px
2560 px
YouTube Banner - TV
50.800
90.300
93000
3D
YouTube Banner - TV
800 px
800 px
YouTube Profile Picture
28.200
28.200
6900
3D
YouTube Profile Picture
720 px
1280 px
YouTube Thumbnail Images
25.400
45.200
22400
3D
YouTube Thumbnail Images
1080 px
1920 px
YouTube Video - 1080p
38.100
67.700
460
3D
YouTube Video - 1080p
1440 px
2560 px
YouTube Video - 1440p
50.800
90.300
205
3D
YouTube Video - 1440p
2160 px
3840 px
YouTube Video - 2160p
76.200
135.500
235
3D
YouTube Video - 2160p
240 px
426 px
YouTube Video - 240p
8.500
15.000
75
3D
YouTube Video - 240p
360 px
640 px
YouTube Video - 360p
12.700
22.600
100
3D
YouTube Video - 360p
480 px
854 px
YouTube Video - 480p
16.900
30.100
65
3D
YouTube Video - 480p
720 px
1280 px
YouTube Video - 720p
25.400
45.200
105
3D
YouTube Video - 720p
IGTV Cover Photo
Dimensioned layout drawing of the IGTV Cover Photo labeled with height and width

IGTV Cover Photos are smaller thumbnails of the IGTV channel for users to preview. Including the title of the video content and the user, IGTV Cover Photos are displayed in a scrollable wall of channels—making the quality of the cover photo extremely important for enticing users to view the content.

The IGTV Cover Photo has a height of 654 px and width of 420 px for an aspect ratio of 1:1.55. IGTV Cover Photos are JPG formatted with a maximum file size of 4 MB.

IGTV Cover Photos are smaller thumbnails of the IGTV channel for users to preview. Including the title of the video content and the user, IGTV Cover Photos are displayed in a scrollable wall of channels—making the quality of the cover photo extremely important for enticing users to view the content.

The IGTV Cover Photo has a height of 654 px and width of 420 px for an aspect ratio of 1:1.55. IGTV Cover Photos are JPG formatted with a maximum file size of 4 MB.

IGTV Cover Photo
Height:
654 px
Width:
420 px
Length:
Depth:
Aspect Ratio
1:1.55
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: JPG 

Print Sizes: 5.83” x 9.08” | 148.2 x 230.7 mm

File Size
4 MB (max)
Company
Instagram

Drawings include:
IGTV Cover Photo interface mockup

Details & Downloads

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Mobile Large Leaderboard Ad - 320 x 100
Illustrated dimensions of the Mobile Large Leaderboard Ads (320 x 100 px) measured with height and width

The Mobile Large Leaderboard Ad (320 x 100) is common on smartphones and is the top-performing AdSense ad size. It is also called the mobile-specific banner ad, relatively small, thus not a strong revenue driver but good for monetizing mobile ad impressions. To leverage this ad, ensure your message is concise in the small space you have and also provide a way to close the anchor unit to prevent it from annoying users.

Mobile Large Leaderboard Ads have a height of 100 px and width of 320 px for an aspect ratio of 3.2:1 on mobile devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

The Mobile Large Leaderboard Ad (320 x 100) is common on smartphones and is the top-performing AdSense ad size. It is also called the mobile-specific banner ad, relatively small, thus not a strong revenue driver but good for monetizing mobile ad impressions.

Mobile Large Leaderboard Ads have a height of 100 px and width of 320 px for an aspect ratio of 3.2:1 on mobile devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Mobile Large Leaderboard Ad - 320 x 100
Height:
100 px
Width:
320 px
Length:
Depth:
Aspect Ratio
3.2:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF

File Size: 150 KB (max)

Print Size: 4.44” x 1.39” | 112.9 x 35.3 mm

Display Types: Mobile

Drawings include:
Mobile Large Leaderboard Ad - 320 x 100 interface mockup

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Instagram Carousel Ads
Illustrated dimensions of the Instagram Carousel Ads measured with height and width

Instagram Carousel Ads allow users to swipe through a series of videos or photos with call-to-action buttons that connect them directly to a brand’s website. Carousel ads are able to highlight multiple products, share a longer story, and explain a service in a series of videos and photos.

Instagram Carousel Ads have a height of 1080 px and width of 1080 px for a square aspect ratio of 1:1. Instagram Carousel Ads support JPG, PNG, MP4, MOV formats with a maximum file size of 30 MB per card. Video durations of 15 seconds up to 10 minutes are supported for video carousels..

Instagram Carousel Ads allow users to swipe through a series of videos or photos with call-to-action buttons that connect them directly to a brand’s website. Carousel ads are able to highlight multiple products, share a longer story, and explain a service in a series of videos and photos.

Instagram Carousel Ads have a height of 1080 px and width of 1080 px for a square aspect ratio of 1:1. Instagram Carousel Ads support JPG, PNG, MP4, MOV formats with a maximum file size of 30 MB per card. Video durations of 15 seconds up to 10 minutes are supported for video carousels..

Instagram Carousel Ads
Height:
1080 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
1:1
Resolution
72 dpi (Screen)
Weight:
Area:

Formats: JPG, PNG, MP4, MOV
Video Duration: 3-60 seconds

Text Caption: 125 characters (max)

Cards: 2-10

Print Sizes: 15” x 15” | 381 x 381 mm

File Size
30 MB per card (max)
Company
Instagram

Drawings include:
Instagram Carousel Ads interface mockup

Details & Downloads

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Pinterest Pin - Portrait Video
User interface drawing of Pinterest Portrait Video Pins with measured dimensions and sizes

Pinterest Portrait Video Pins have a vertical orientation and are played in the feeds of Pinterest users. Video pins are an effective way to tell a story. All video pins should have an interesting cover image that entice users to watch the duration of the video. Video pins with a Portrait layout generally perform better than Square video pins.

Pinterest Portrait Video Pins have a recommended height of 900 px and width of 600 px for an aspect ratio of 2:3. Portrait Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Portrait Video Pins have a vertical orientation and are played in the feeds of Pinterest users. Video pins are an effective way to tell a story and the Portrait layout generally perform better than Square video pins. All video pins should have an inviting cover image for wider appeal.

Pinterest Portrait Video Pins have a recommended height of 900 px and width of 600 px for an aspect ratio of 2:3. Portrait Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Pin - Portrait Video
Height:
900 px
Width:
600 px
Length:
Depth:
Aspect Ratio
2:3
Resolution
240p (minimum)
Weight:
Area:

Formats: MOV, MP4, M4V

Duration: 4 seconds to 15 minutes

Frame Rate: 25 FPS

Video Encoding: H.264 or H.265

Title Text: 100 character (max)

Description: 500 character (max); 50-60 visible in feed

Print Sizes: 8.33” x 12.5” | 21.2 x 31.75 cm

File Size
2 GB (max)
Company
Pinterest

Drawings include:
Pinterest Pin (Portrait Video) interface mockup

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Tablet Portrait Interstitial Ad - 768 x 1024
User interface drawings of Tablet Portrait Interstitial Ads (768 x 1024 px) with measured dimensions and resolution

One of the notable characteristics of the interactive full-page Tablet Portrait Interstitial Ad (768 x 1024) is that it loads between content. Thus, a user must first close the ad to view content. A close button is clearly visible on the ad, which can be annoying if continually shown to users. This ad falls under the category of expandable ads.

Tablet Portrait Interstitial Ads have a height of 1024 px and width of 768 px for an aspect ratio of 3:4 on tablet devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

One of the notable characteristics of the interactive full-page Tablet Portrait Interstitial Ad (768 x 1024) is that it loads between content. Thus, a user must first close the ad to view content. A close button is clearly visible on the ad, which can be annoying if continually shown to users.

Tablet Portrait Interstitial Ads have a height of 1024 px and width of 768 px for an aspect ratio of 3:4 on tablet devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Tablet Portrait Interstitial Ad - 768 x 1024
Height:
1024 px
Width:
768 px
Length:
Depth:
Aspect Ratio
3:4
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

File Size: 150 KB (max)

Print Size: 10.67” x 14.22” | 270.9 x 361.2 mm

Display Types: Tablet

Drawings include:
Tablet Portrait Interstitial Ad - 768 x 1024  interface mockup

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