Twitter Conversational Ad Card

Twitter Conversational Ads are promoted tweets with images or videos that include call-to-action buttons and a custom hashtag. Twitter Conversational Ads encourage people to spread the message to their followers by using the call-to-action buttons expanding the reach of these tweets. Twitter conversational ads can use either images or videos.

Twitter Conversational Ad Cards have a height of 418 px and width of 800 px for an aspect ratio of 1.91:1. Twitter Conversational Ad Card supports MP4, MOV, JPG, PNG, and GIF (non-animated) formats with a maximum file size of 3 MB for images and 30 MB for video. Cards have a limit of 256 characters, as 24 characters are used for the card format.


*Under Development*

418 px
800 px
Aspect Ratio:
72 ppi (recommended)

Formats: MP4, MOV, JPG, PNG, GIF (non-animated)

Tweet Text: 256 characters (24 characters used for card)

Hashtag: 21 characters

Thank You Text: 24 characters

Video Length: 15 seconds or less

Print Sizes: 11.11” x 5.8” | 282.2 x 147.5 mm

File Size:
3 MB (max)


Drawings include:
Twitter Conversational Ad Card interface mockup

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Twitter is an online social networking and news platform that allows users to Tweet text, image, and video-based messages and posts of up to 280 characters. Launched in 2006, Twitter is a global service that continues to inform people of various world events and comments as they happen in real time.