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Social media marketing is the use of social media platforms to connect with your business’s audience to build a brand, increase sales, and create website traffic. Social media marketing involves publishing content daily to your social media profiles, engaging with users, analyzing data, as well as running social media advertisements.

A social media influencer is a person on social media who has established a leading profile and credit in a specific industry. A social media influencer typically has a large following and a strong relationship with their audience. They typically recommend products or services and share their experiences to their audience.

Since user interface design links users to your app or website it is highly important. Some considerations of user interface include easily navigable menus that are clearly labeled with a simple design and user testing prior to launching to see what works and what doesn’t. Also label everything clearly so that it is easy to understand and use appropriate typography.

A UX designer is concerned with the entire process of acquiring and integrating a product, including branding, design, usability, and function. UX designers are responsible for product research, creating personas and scenarios, and information architecture. They also create wireframes, prototypes, and product testing.