Pinterest is an online photo and web sharing platform created by Ben Silbermann, Paul Sciarra, and Evan Sharp. Launched and founded in December 2009, the site soon 11 garnered up to 11 million visitors. The site is designed and coded as a way for individuals to find information through “pinning” of like images in similar categories, which is then tagged to various sites. Today, Pinterest often creates more referral traffic to retailers than similar sites such as LinkedIn, YouTube, or Instagram.
Pinterest is social network that allows users to share images through pins, as well as discover new interests by pinning images or videos to their own boards. A board is a collection of pins that usually carry a similar theme. The goal of Pinterest is to connect its users through similar interests and ideas.
Pinterest is used to share images of projects, goods, services, and discover new hobbies by browsing through the images (pins) that others have posted. Pinterest is also a great search engine to look for recipes and DIY projects as users can click on any image that interests them and be taken straight to the instructions.
Begin selling on Pinterest by knowing your audience, and setting up your business selling account to give your brand more credibility. Afterwards create eye-catching buyable pins to give people a way to instantly purchase the items that are on your Pinterest page. Use rich pins, promote your pins to gain more views, and engage your audience by pinning constantly.
