Pinterest

Pinterest

Description
Description

Pinterest operates as a virtual bulletin board where users can "pin" images, videos, and GIFs to their personal boards. It harnesses image recognition and search technologies, allowing individuals to explore and discover creative ideas, DIY projects, fashion inspiration, recipes, and more. Its algorithm suggests content based on user interests, fostering a personalized experience. Pinterest is also a planning tool, aiding in organizing events like weddings or home renovations. For businesses, it's a marketing platform, enabling them to showcase products to an engaged audience. Its visual search capability also lets users find similar items or ideas just by using pictures.

History
History

Pinterest began in 2010 as a space for people to share and discover interests through images. Initially invitation-only, its popularity skyrocketed, becoming a go-to for recipes, home decor ideas, and DIY projects. It was a pioneer in visual discovery, introducing features that let users search with images instead of words. Over the years, it expanded into e-commerce, allowing users to buy products directly from pins. It also enhanced its recommendation algorithms, making it easier to find personalized content. With these innovations, Pinterest transformed from a simple image-sharing platform to a major player in both social media and online shopping.

Future
Future

Pinterest might evolve into an even more immersive platform, blending virtual and augmented reality, allowing users to virtually try before they buy, from outfits to home decor. Its AI might become more intuitive, predicting trends and personal tastes with uncanny accuracy. Social shopping could see a boom, with Pinterest at the forefront, making purchases directly from pins seamless and commonplace. As a cultural staple, it could influence not just individual choices but broader trends in fashion, design, and lifestyle. User-generated content may also grow, with Pinterest fostering a community of creators who not only share but also sell their crafts and designs.

Common Questions
Common Questions
How does Pinterest work?

Pinterest is social network that allows users to share images through pins, as well as discover new interests by pinning images or videos to their own boards. A board is a collection of pins that usually carry a similar theme. The goal of Pinterest is to connect its users through similar interests and ideas.

What is Pinterest used for?

Pinterest is used to share images of projects, goods, services, and discover new hobbies by browsing through the images (pins) that others have posted. Pinterest is also a great search engine to look for recipes and DIY projects as users can click on any image that interests them and be taken straight to the instructions.

How do you sell on Pinterest?

Begin selling on Pinterest by knowing your audience, and setting up your business selling account to give your brand more credibility. Afterwards create eye-catching buyable pins to give people a way to instantly purchase the items that are on your Pinterest page. Use rich pins, promote your pins to gain more views, and engage your audience by pinning constantly.

Digital

* Under Development *

600 px
600 px
Pinterest Board Cover
21.200
21.200
80
GUIDE
3D
Pinterest Board Cover
2100 px
1000 px
Pinterest Pin - Giraffe Image
74.100
35.300
400
GUIDE
3D
Pinterest Pin - Giraffe Image
1080 px
1920 px
Pinterest Pin - Horizontal Video
38.100
67.700
300
GUIDE
3D
Pinterest Pin - Horizontal Video
900 px
600 px
Pinterest Pin - Portrait Video
31.750
21.200
300
GUIDE
3D
Pinterest Pin - Portrait Video
1000 px
1000 px
Pinterest Pin - Square Image
35.300
35.300
300
GUIDE
3D
Pinterest Pin - Square Image
600 px
600 px
Pinterest Pin - Square Video
21.200
21.200
300
GUIDE
3D
Pinterest Pin - Square Video
1500 px
1000 px
Pinterest Pin - Standard Image
52.900
35.300
300
GUIDE
3D
Pinterest Pin - Standard Image
1920 px
1080 px
Pinterest Pin - Vertical Video
67.700
38.100
300
GUIDE
3D
Pinterest Pin - Vertical Video
1080 px
1920 px
Pinterest Profile Cover
38.100
67.700
20
GUIDE
3D
Pinterest Profile Cover
600 px
600 px
Pinterest Profile Picture
21.200
21.200
200
GUIDE
3D
Pinterest Profile Picture
1500 px
1000 px
Pinterest Promoted Pin - App
52.900
35.300
5
GUIDE
3D
Pinterest Promoted Pin - App
1000, 1500 px
1000 px
Pinterest Promoted Pin - Carousel
52.900
35.300
105
GUIDE
3D
Pinterest Promoted Pin - Carousel
Pinterest Pin - Portrait Video
User interface drawing of Pinterest Portrait Video Pins with measured dimensions and sizes

Pinterest Portrait Video Pins have a vertical orientation and are played in the feeds of Pinterest users. Video pins are an effective way to tell a story. All video pins should have an interesting cover image that entice users to watch the duration of the video. Video pins with a Portrait layout generally perform better than Square video pins.

Pinterest Portrait Video Pins have a recommended height of 900 px and width of 600 px for an aspect ratio of 2:3. Portrait Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Portrait Video Pins have a vertical orientation and are played in the feeds of Pinterest users. Video pins are an effective way to tell a story and the Portrait layout generally perform better than Square video pins. All video pins should have an inviting cover image for wider appeal.

Pinterest Portrait Video Pins have a recommended height of 900 px and width of 600 px for an aspect ratio of 2:3. Portrait Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Pin - Portrait Video
Height:
900 px
Width:
600 px
Length:
Depth:
Aspect Ratio
2:3
Resolution
240p (minimum)
Weight:
Area:

Formats: MOV, MP4, M4V

Duration: 4 seconds to 15 minutes

Frame Rate: 25 FPS

Video Encoding: H.264 or H.265

Title Text: 100 character (max)

Description: 500 character (max); 50-60 visible in feed

Print Sizes: 8.33” x 12.5” | 21.2 x 31.75 cm

File Size
2 GB (max)
Company
Pinterest

Drawings include:
Pinterest Pin (Portrait Video) interface mockup

Downloads

2D Downloads

3D Downloads

Pinterest Board Cover
User interface drawing of Pinterest Board Covers with measured dimensions and sizes

A Pinterest Board Cover serves as a representation of the pins within a specific Pinterest Board. It should have an image that engages with the user’s audience, but also relevant to the board’s theme and pins. Board Covers are automatically generated by Pinterest if an image is not uploaded. Creating the board display is one of the most important things a user can do and can further reinforce the brand of the Pinterest account.

Pinterest Board Covers have a height of 600 px and width of 600 px for an aspect ratio of 1:1. Pinterest Board Covers support JPG and PNG formats with a maximum file size of 32 MB.

A Pinterest Board Cover serves as a representation of the pins within a specific Pinterest Board. It should have an image that engages with the user’s audience, but also relevant to the board’s theme and pins. Board Covers are automatically generated by Pinterest if an image is not uploaded.

Pinterest Board Covers have a height of 600 px and width of 600 px for an aspect ratio of 1:1. Pinterest Board Covers support JPG and PNG formats with a maximum file size of 32 MB.

Pinterest Board Cover
Height:
600 px
Width:
600 px
Length:
Depth:
Aspect Ratio
1:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG

Image Size (Minimum): 340 x 340 px

Print Sizes: 8.33" x 8.33” | 21.2 x 21.2 cm

File Size
32 MB (max)
Company
Pinterest

Drawings include:
Pinterest Board Cover interface mockup

Downloads

2D Downloads

3D Downloads

Pinterest Pin - Square Video
Dimensioned layout drawing of Pinterest Square Video Pins labeled with height and width

Pinterest Square Video Pins are custom video pins that describe a concept better than an image can. Square video pins can be posted by any user and are 1 of the 2 most popular video formats supported by Pinterest—the other being a Portrait format video. Video pins also include a cover image and play in a user’s feed.

Pinterest Square Video Pins have a recommended height of 600 px and width of 600 px for an aspect ratio of 1:1. Square Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Square Video Pins are custom video pins that describe a concept better than an image can. Square video pins can be posted by any user and are 1 of the 2 most popular video formats supported by Pinterest—the other being a Portrait format video. Video pins also include a cover image.

Pinterest Square Video Pins have a recommended height of 600 px and width of 600 px for an aspect ratio of 1:1. Square Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Pin - Square Video
Height:
600 px
Width:
600 px
Length:
Depth:
Aspect Ratio
1:1
Resolution
240p (minimum)
Weight:
Area:

Formats: MOV, MP4, M4V 

Duration: 4 seconds to 15 minutes

Frame Rate: 25 FPS

Video Encoding: H.264 or H.265

Title Text: 100 character (max)

Description: 500 character (max); 50-60 visible in feed

Print Sizes: 8.33" x 8.33” | 21.2 x 21.2 cm

File Size
2 GB (max)
Company
Pinterest

Drawings include:
Pinterest Pin (Square Video) interface mockup

Downloads

2D Downloads

3D Downloads

Pinterest Promoted Pin - App
User interface drawing of Pinterest Promoted App Pins with measured dimensions and sizes

A Pinterest Promoted App Pins are a pin type that allow users to install a brand’s phone app directly from the Pinterest platform. This is an alternative way to download an app rather than using the app store. It is an effective way to download a brand’s mobile app instantly and seamlessly.

Pinterest Promoted App Pins have a recommended height of 1500 px and width of 1000 px for an aspect ratio of 2:3. Promoted App Pins can be either images or videos and support JPG, PNG, MOV, MP4, and M4V formats. Pinterest Promoted Pin Apps are only available on digital devices.

A Pinterest Promoted App Pins are a pin type that allow users to install a brand’s phone app directly from the Pinterest platform. This is an alternative way to download an app rather than using the app store. It is an effective way to download a brand’s mobile app instantly and seamlessly.

Pinterest Promoted App Pins have a recommended height of 1500 px and width of 1000 px for an aspect ratio of 2:3. Promoted App Pins can be either images or videos and support JPG, PNG, MOV, MP4, and M4V formats. Pinterest Promoted Pin Apps are only available on digital devices.

Pinterest Promoted Pin - App
Height:
1500 px
Width:
1000 px
Length:
Depth:
Aspect Ratio
2:3
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, MOV, MP4, M4V

Device: Mobile only

Print Sizes: 13.89" x 20.83” | 35.3 x 52.9 cm

File Size
10 MB (image max); 2 GB (video max)
Company
Pinterest

Drawings include:
Pinterest Promoted Pin (App) interface mockup

Downloads

2D Downloads

3D Downloads

Pinterest Profile Cover
Dimensioned layout drawing of Pinterest Profile Covers labeled with height and width

Pinterest Profile Covers are the signature visual banners on a Pinterest Account that provide the largest images about the account. Profile Covers are automatically created based on an account's 'Latest Pins' or 'Recent Activity', or can be customized with an uploaded image or video. If the Pinterest Profile Cover is automatically generated, the banner will stretch to be the full size of the browser window. If the Profile Cover is uploaded it will be cropped to 16:9.

Pinterest Profile Covers have a height of 1080 px and width of 1920 px for an aspect ratio of 16:9. Pinterest Profile Covers can be either an image or a video and support JPG, PNG, MOV, MP4 and M4V formats. Images have a maximum size of 10 MB with video uploads having a max of 2 GB.

Pinterest Profile Covers are the signature visual banners on a Pinterest Account that provide the largest images about the account. Profile Covers are automatically created based on an account's 'Latest Pins' or 'Recent Activity', or can be customized with an uploaded image or video.

Pinterest Profile Covers have a height of 1080 px and width of 1920 px for an aspect ratio of 16:9. Pinterest Profile Covers can be either an image or a video and support JPG, PNG, MOV, MP4 and M4V formats. Images have a maximum size of 10 MB with video uploads having a max of 2 GB.

Pinterest Profile Cover
Height:
1080 px
Width:
1920 px
Length:
Depth:
Aspect Ratio
16:9
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, MOV, MP4, M4V 

Print Sizes: 26.67” x 15” | 67.7 x 38.1 cm

File Size
10 MB (image max); 2 GB (video max)
Company
Pinterest

Drawings include:
Pinterest Profile Cover interface mockup

Downloads

2D Downloads

3D Downloads