Pinterest is an online photo and web sharing platform created by Ben Silbermann, Paul Sciarra, and Evan Sharp. Launched and founded in December 2009, the site soon 11 garnered up to 11 million visitors. The site is designed and coded as a way for individuals to find information through “pinning” of like images in similar categories, which is then tagged to various sites. Today, Pinterest often creates more referral traffic to retailers than similar sites such as LinkedIn, YouTube, or Instagram.

How does Pinterest work?

Pinterest is social network that allows users to share images through pins, as well as discover new interests by pinning images or videos to their own boards. A board is a collection of pins that usually carry a similar theme. The goal of Pinterest is to connect its users through similar interests and ideas.

What is Pinterest used for?

Pinterest is used to share images of projects, goods, services, and discover new hobbies by browsing through the images (pins) that others have posted. Pinterest is also a great search engine to look for recipes and DIY projects as users can click on any image that interests them and be taken straight to the instructions.

How do you sell on Pinterest?

Begin selling on Pinterest by knowing your audience, and setting up your business selling account to give your brand more credibility. Afterwards create eye-catching buyable pins to give people a way to instantly purchase the items that are on your Pinterest page. Use rich pins, promote your pins to gain more views, and engage your audience by pinning constantly.

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'Popularity' is determined by the average monthly online search statistics for each category or element

Pinterest Board Cover
User interface drawing of Pinterest Board Covers with measured dimensions and sizes

A Pinterest Board Cover serves as a representation of the pins within a specific Pinterest Board. It should have an image that engages with the user’s audience, but also relevant to the board’s theme and pins. Board Covers are automatically generated by Pinterest if an image is not uploaded. Creating the board display is one of the most important things a user can do and can further reinforce the brand of the Pinterest account.

Pinterest Board Covers have a height of 600 px and width of 600 px for an aspect ratio of 1:1. Pinterest Board Covers support JPG and PNG formats with a maximum file size of 32 MB.

A Pinterest Board Cover serves as a representation of the pins within a specific Pinterest Board. It should have an image that engages with the user’s audience, but also relevant to the board’s theme and pins. Board Covers are automatically generated by Pinterest if an image is not uploaded.

Pinterest Board Covers have a height of 600 px and width of 600 px for an aspect ratio of 1:1. Pinterest Board Covers support JPG and PNG formats with a maximum file size of 32 MB.

Pinterest Board Cover
Height:
600 px
Width:
600 px
Length:
Depth:
Aspect Ratio
1:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG

Image Size (Minimum): 340 x 340 px

Print Sizes: 8.33" x 8.33” | 21.2 x 21.2 cm

File Size
32 MB (max)
Company
Pinterest

Drawings include:
Pinterest Board Cover interface mockup

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Pinterest Pin - Giraffe Image
User interface drawing of Pinterest Giraffe Image Pins with measured dimensions and sizes

A Pinterest 'Giraffe' Pin is a pin taller than the standard 2:3 vertical ratio of a pin. Giraffe pins served as a loop-hole for many Pinterest users to create longer pins and get more audience attention. Giraffe Pins in the aspect ratio of 1:3 have become penalized by the Pinterest algorithm and are automatically cropped by Pinterest.

Pinterest 'Giraffe' Image Pins have a recommended height of 2100 px and width of 1000 px for a vertical aspect ratio of 1:2.1. 'Giraffe' Image Pins supports JPG and PNG formats with a maximum file size of 32 MB.

A Pinterest 'Giraffe' Pin is a pin taller than the standard 2:3 vertical ratio of a pin. Giraffe pins served as a loop-hole for many Pinterest users to create longer pins and get more audience attention. Giraffe Pins in the aspect ratio of 1:3 have become penalized by the Pinterest algorithm.

Pinterest 'Giraffe' Image Pins have a recommended height of 2100 px and width of 1000 px for a vertical aspect ratio of 1:2.1. 'Giraffe' Image Pins supports JPG and PNG formats with a maximum file size of 32 MB.

Pinterest Pin - Giraffe Image
Height:
2100 px
Width:
1000 px
Length:
Depth:
Aspect Ratio
1:2.1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG

Title Text: 100 character (max)
Description: 500 character (max); 50-60 visible in feed

Print Sizes: 13.89” x 29.17” | 35.3 x 74.1 cm

File Size
32 MB (max)
Company
Pinterest

Drawings include:
Pinterest Pin (Giraffe Image) interface mockup

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Pinterest Pin - Standard Image (Portrait)
Illustrated dimensions of a Pinterest Standard Image Pin measured with height and width

A Pinterest Standard Pin is a portrait style image ‘pinned’ to a board within the platform and is generally the image size that Pinterest recommends to users. A standard pin is the most popular pin size for users because it maximizes display capabilities of organic board layout. Standard sized portrait pins are taller than both square or horizontal posts and less specialized compared to taller 'Giraffe' content.

Pinterest Standard Image Pins have a recommended height of 1500 px and width of 1000 px for an aspect ratio of 2:3. Standard Image Pins supports JPG and PNG formats with a maximum file size of 32 MB.

A Pinterest Standard Pin is a portrait style image ‘pinned’ to a board within the platform and is generally the image size that Pinterest recommends to users. A standard pin is the most popular pin size for users because it maximizes display capabilities of organic board layout.

Pinterest Standard Image Pins have a recommended height of 1500 px and width of 1000 px for an aspect ratio of 2:3. Standard Image Pins supports JPG and PNG formats with a maximum file size of 32 MB.

Pinterest Pin - Standard Image (Portrait)
Height:
1500 px
Width:
1000 px
Length:
Depth:
Aspect Ratio
2:3
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG 

Title Text: 100 character (max)

Description: 500 character (max); 50-60 visible in feed

Print Sizes: 13.89" x 20.83” | 35.3 x 52.9 cm

File Size
32 MB (max)
Company
Pinterest

Drawings include:
Pinterest Pin (Standard Image) interface mockup

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Pinterest Pin - Square Image
Dimensioned layout drawing of a Pinterest Square Image Pin labeled with height and width

A Pinterest Square Image Pin is the middle of the road size and features a square format. Some marketers recommend to stay away from square pins because they are less engaging than vertical pins. Square pins are consistent and easier to create than standard portrait pins. Square images can be imported from other social platforms such as Instagram.

Pinterest Square Image Pins have a recommended height of 1000 px and width of 1000 px for an aspect ratio of 1:1. Square Image Pins supports JPG and PNG formats with a maximum file size of 32 MB.

A Pinterest Square Image Pin is the middle of the road size and features a square format. Some marketers recommend to stay away from square pins because they are less engaging than vertical pins. Square pins are consistent and easier to create than standard portrait pins.

Pinterest Square Image Pins have a recommended height of 1000 px and width of 1000 px for an aspect ratio of 1:1. Square Image Pins supports JPG and PNG formats with a maximum file size of 32 MB.

Pinterest Pin - Square Image
Height:
1000 px
Width:
1000 px
Length:
Depth:
Aspect Ratio
1:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG

Title Text: 100 character (max)
Description: 500 character (max); 50-60 visible in feed

Print Sizes: 13.89” x 13.89” | 35.3 x 35.3 cm

File Size
32 MB (max)
Company
Pinterest

Drawings include:
Pinterest Pin (Square Image) interface mockup

Details & Downloads

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Pinterest Pin - Portrait Video
User interface drawing of Pinterest Portrait Video Pins with measured dimensions and sizes

Pinterest Portrait Video Pins have a vertical orientation and are played in the feeds of Pinterest users. Video pins are an effective way to tell a story. All video pins should have an interesting cover image that entice users to watch the duration of the video. Video pins with a Portrait layout generally perform better than Square video pins.

Pinterest Portrait Video Pins have a recommended height of 900 px and width of 600 px for an aspect ratio of 2:3. Portrait Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Portrait Video Pins have a vertical orientation and are played in the feeds of Pinterest users. Video pins are an effective way to tell a story and the Portrait layout generally perform better than Square video pins. All video pins should have an inviting cover image for wider appeal.

Pinterest Portrait Video Pins have a recommended height of 900 px and width of 600 px for an aspect ratio of 2:3. Portrait Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Pin - Portrait Video
Height:
900 px
Width:
600 px
Length:
Depth:
Aspect Ratio
2:3
Resolution
240p (minimum)
Weight:
Area:

Formats: MOV, MP4, M4V

Duration: 4 seconds to 15 minutes

Frame Rate: 25 FPS

Video Encoding: H.264 or H.265

Title Text: 100 character (max)

Description: 500 character (max); 50-60 visible in feed

Print Sizes: 8.33” x 12.5” | 21.2 x 31.75 cm

File Size
2 GB (max)
Company
Pinterest

Drawings include:
Pinterest Pin (Portrait Video) interface mockup

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