Pinterest is an online photo and web sharing platform created by Ben Silbermann, Paul Sciarra, and Evan Sharp. Launched and founded in December 2009, the site soon 11 garnered up to 11 million visitors. The site is designed and coded as a way for individuals to find information through “pinning” of like images in similar categories, which is then tagged to various sites. Today, Pinterest often creates more referral traffic to retailers than similar sites such as LinkedIn, YouTube, or Instagram.

How does Pinterest work?

Pinterest is social network that allows users to share images through pins, as well as discover new interests by pinning images or videos to their own boards. A board is a collection of pins that usually carry a similar theme. The goal of Pinterest is to connect its users through similar interests and ideas.

What is Pinterest used for?

Pinterest is used to share images of projects, goods, services, and discover new hobbies by browsing through the images (pins) that others have posted. Pinterest is also a great search engine to look for recipes and DIY projects as users can click on any image that interests them and be taken straight to the instructions.

How do you sell on Pinterest?

Begin selling on Pinterest by knowing your audience, and setting up your business selling account to give your brand more credibility. Afterwards create eye-catching buyable pins to give people a way to instantly purchase the items that are on your Pinterest page. Use rich pins, promote your pins to gain more views, and engage your audience by pinning constantly.

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Pinterest Guides
Browse through our curated Pinterest Guides for additional categorizations, tips, details, variations, styles, and histories of Pinterest. Guides provide additional insights into the unique properties and shared relationships between elements.
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600 px
600 px
Pinterest Board Cover
21.200
21.200
80
3D
Pinterest Board Cover
2100 px
1000 px
Pinterest Pin - Giraffe Image
74.100
35.300
400
3D
Pinterest Pin - Giraffe Image
1080 px
1920 px
Pinterest Pin - Horizontal Video
38.100
67.700
300
3D
Pinterest Pin - Horizontal Video
900 px
600 px
Pinterest Pin - Portrait Video
31.750
21.200
300
3D
Pinterest Pin - Portrait Video
1000 px
1000 px
Pinterest Pin - Square Image
35.300
35.300
300
3D
Pinterest Pin - Square Image
600 px
600 px
Pinterest Pin - Square Video
21.200
21.200
300
3D
Pinterest Pin - Square Video
1500 px
1000 px
Pinterest Pin - Standard Image
52.900
35.300
300
3D
Pinterest Pin - Standard Image
1920 px
1080 px
Pinterest Pin - Vertical Video
67.700
38.100
300
3D
Pinterest Pin - Vertical Video
1080 px
1920 px
Pinterest Profile Cover
38.100
67.700
20
3D
Pinterest Profile Cover
600 px
600 px
Pinterest Profile Picture
21.200
21.200
200
3D
Pinterest Profile Picture
1500 px
1000 px
Pinterest Promoted Pin - App
52.900
35.300
5
3D
Pinterest Promoted Pin - App
1000, 1500 px
1000 px
Pinterest Promoted Pin - Carousel
52.900
35.300
105
3D
Pinterest Promoted Pin - Carousel
Pinterest Pin - Portrait Video
User interface drawing of Pinterest Portrait Video Pins with measured dimensions and sizes

Pinterest Portrait Video Pins have a vertical orientation and are played in the feeds of Pinterest users. Video pins are an effective way to tell a story. All video pins should have an interesting cover image that entice users to watch the duration of the video. Video pins with a Portrait layout generally perform better than Square video pins.

Pinterest Portrait Video Pins have a recommended height of 900 px and width of 600 px for an aspect ratio of 2:3. Portrait Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Portrait Video Pins have a vertical orientation and are played in the feeds of Pinterest users. Video pins are an effective way to tell a story and the Portrait layout generally perform better than Square video pins. All video pins should have an inviting cover image for wider appeal.

Pinterest Portrait Video Pins have a recommended height of 900 px and width of 600 px for an aspect ratio of 2:3. Portrait Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Pin - Portrait Video
Height:
900 px
Width:
600 px
Length:
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Aspect Ratio
2:3
Resolution
240p (minimum)
Weight:
Area:

Formats: MOV, MP4, M4V

Duration: 4 seconds to 15 minutes

Frame Rate: 25 FPS

Video Encoding: H.264 or H.265

Title Text: 100 character (max)

Description: 500 character (max); 50-60 visible in feed

Print Sizes: 8.33” x 12.5” | 21.2 x 31.75 cm

File Size
2 GB (max)
Company
Pinterest

Drawings include:
Pinterest Pin (Portrait Video) interface mockup

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Pinterest Promoted Pin - Carousel
Dimensioned layout drawing of a Pinterest Promoted Carousel Pin labeled with height and width

A Pinterest Promoted Carousel uses up to 5 images within a single ad direct towards their target audience. Promoted Carousels allow brands to engage potential audiences and introduce them to their services. A carousel format is an efficient method of showing various elements of a brand through a single pin.

Pinterest Promoted Carousel Pins have a height of either 1000 or 1500 px and width of 1000 px for aspect ratios of 1:1 or 2:3. Promoted Pin Carousels support JPG and PNG formats with a maximum file size of 32 MB per image. Pin Carousels can have between 2 and 5 images.

A Pinterest Promoted Carousel uses up to 5 images within a single ad direct towards their target audience. Promoted Carousels allow brands to engage potential audiences and introduce them to their services. A carousel format is an efficient method of showing various aspects of a brand in one post.

Pinterest Promoted Carousel Pins have a height of either 1000 or 1500 px and width of 1000 px for aspect ratios of 1:1 or 2:3. Promoted Pin Carousels support JPG and PNG formats with a maximum file size of 32 MB per image. Pin Carousels can have between 2 and 5 images.

Pinterest Promoted Pin - Carousel
Height:
1000, 1500 px
Width:
1000 px
Length:
Depth:
Aspect Ratio
1:1 or 2:3
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG
Image Count: 2-5 images

Title Text: 100 character (max); 30-35 visible in feed

Description: 500 character (max)

Print Sizes: 13.89” x 13.89” | 35.3 x 35.3 cm (square); 13.89” x 20.83” | 35.3 x 52.9 cm (standard)

File Size
32 MB per image (max)
Company
Pinterest

Drawings include:
Pinterest Promoted Carousel Pins interface mockup

Details & Downloads

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Pinterest Pin - Giraffe Image
User interface drawing of Pinterest Giraffe Image Pins with measured dimensions and sizes

A Pinterest 'Giraffe' Pin is a pin taller than the standard 2:3 vertical ratio of a pin. Giraffe pins served as a loop-hole for many Pinterest users to create longer pins and get more audience attention. Giraffe Pins in the aspect ratio of 1:3 have become penalized by the Pinterest algorithm and are automatically cropped by Pinterest.

Pinterest 'Giraffe' Image Pins have a recommended height of 2100 px and width of 1000 px for a vertical aspect ratio of 1:2.1. 'Giraffe' Image Pins supports JPG and PNG formats with a maximum file size of 32 MB.

A Pinterest 'Giraffe' Pin is a pin taller than the standard 2:3 vertical ratio of a pin. Giraffe pins served as a loop-hole for many Pinterest users to create longer pins and get more audience attention. Giraffe Pins in the aspect ratio of 1:3 have become penalized by the Pinterest algorithm.

Pinterest 'Giraffe' Image Pins have a recommended height of 2100 px and width of 1000 px for a vertical aspect ratio of 1:2.1. 'Giraffe' Image Pins supports JPG and PNG formats with a maximum file size of 32 MB.

Pinterest Pin - Giraffe Image
Height:
2100 px
Width:
1000 px
Length:
Depth:
Aspect Ratio
1:2.1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG

Title Text: 100 character (max)
Description: 500 character (max); 50-60 visible in feed

Print Sizes: 13.89” x 29.17” | 35.3 x 74.1 cm

File Size
32 MB (max)
Company
Pinterest

Drawings include:
Pinterest Pin (Giraffe Image) interface mockup

Details & Downloads

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Pinterest Promoted Pin - App
User interface drawing of Pinterest Promoted App Pins with measured dimensions and sizes

A Pinterest Promoted App Pins are a pin type that allow users to install a brand’s phone app directly from the Pinterest platform. This is an alternative way to download an app rather than using the app store. It is an effective way to download a brand’s mobile app instantly and seamlessly.

Pinterest Promoted App Pins have a recommended height of 1500 px and width of 1000 px for an aspect ratio of 2:3. Promoted App Pins can be either images or videos and support JPG, PNG, MOV, MP4, and M4V formats. Pinterest Promoted Pin Apps are only available on digital devices.

A Pinterest Promoted App Pins are a pin type that allow users to install a brand’s phone app directly from the Pinterest platform. This is an alternative way to download an app rather than using the app store. It is an effective way to download a brand’s mobile app instantly and seamlessly.

Pinterest Promoted App Pins have a recommended height of 1500 px and width of 1000 px for an aspect ratio of 2:3. Promoted App Pins can be either images or videos and support JPG, PNG, MOV, MP4, and M4V formats. Pinterest Promoted Pin Apps are only available on digital devices.

Pinterest Promoted Pin - App
Height:
1500 px
Width:
1000 px
Length:
Depth:
Aspect Ratio
2:3
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, MOV, MP4, M4V

Device: Mobile only

Print Sizes: 13.89" x 20.83” | 35.3 x 52.9 cm

File Size
10 MB (image max); 2 GB (video max)
Company
Pinterest

Drawings include:
Pinterest Promoted Pin (App) interface mockup

Details & Downloads

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3D Downloads

Pinterest Pin - Standard Image (Portrait)
Illustrated dimensions of a Pinterest Standard Image Pin measured with height and width

A Pinterest Standard Pin is a portrait style image ‘pinned’ to a board within the platform and is generally the image size that Pinterest recommends to users. A standard pin is the most popular pin size for users because it maximizes display capabilities of organic board layout. Standard sized portrait pins are taller than both square or horizontal posts and less specialized compared to taller 'Giraffe' content.

Pinterest Standard Image Pins have a recommended height of 1500 px and width of 1000 px for an aspect ratio of 2:3. Standard Image Pins supports JPG and PNG formats with a maximum file size of 32 MB.

A Pinterest Standard Pin is a portrait style image ‘pinned’ to a board within the platform and is generally the image size that Pinterest recommends to users. A standard pin is the most popular pin size for users because it maximizes display capabilities of organic board layout.

Pinterest Standard Image Pins have a recommended height of 1500 px and width of 1000 px for an aspect ratio of 2:3. Standard Image Pins supports JPG and PNG formats with a maximum file size of 32 MB.

Pinterest Pin - Standard Image (Portrait)
Height:
1500 px
Width:
1000 px
Length:
Depth:
Aspect Ratio
2:3
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG 

Title Text: 100 character (max)

Description: 500 character (max); 50-60 visible in feed

Print Sizes: 13.89" x 20.83” | 35.3 x 52.9 cm

File Size
32 MB (max)
Company
Pinterest

Drawings include:
Pinterest Pin (Standard Image) interface mockup

Details & Downloads

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3D Downloads

Related Digital Collections
Digital