Pinterest is an online photo and web sharing platform created by Ben Silbermann, Paul Sciarra, and Evan Sharp. Launched and founded in December 2009, the site soon 11 garnered up to 11 million visitors. The site is designed and coded as a way for individuals to find information through “pinning” of like images in similar categories, which is then tagged to various sites. Today, Pinterest often creates more referral traffic to retailers than similar sites such as LinkedIn, YouTube, or Instagram.

How does Pinterest work?

Pinterest is social network that allows users to share images through pins, as well as discover new interests by pinning images or videos to their own boards. A board is a collection of pins that usually carry a similar theme. The goal of Pinterest is to connect its users through similar interests and ideas.

What is Pinterest used for?

Pinterest is used to share images of projects, goods, services, and discover new hobbies by browsing through the images (pins) that others have posted. Pinterest is also a great search engine to look for recipes and DIY projects as users can click on any image that interests them and be taken straight to the instructions.

How do you sell on Pinterest?

Begin selling on Pinterest by knowing your audience, and setting up your business selling account to give your brand more credibility. Afterwards create eye-catching buyable pins to give people a way to instantly purchase the items that are on your Pinterest page. Use rich pins, promote your pins to gain more views, and engage your audience by pinning constantly.

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Pinterest

'Popularity' is determined by the average monthly online search statistics for each category or element

Pinterest Pin - Horizontal Video
Illustrated dimensions of Pinterest Horizontal Video Pins measured with height and width

Pinterest Horizontal Video Pins are classically proportioned video sizes that are supported but not recommended on Pinterest because of the limitations of horizontal content on the platform. Pinterest boards prefer vertical content to maximize display area. Horizontal videos are the traditional video sizes that would be recorded for television or screen-based viewing. These videos meet Pinterest's max widths.

Pinterest Horizontal Video Pins have a recommended height of 1080 px and width of 1920 px for an aspect ratio of 16:9. Horizontal Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Horizontal Video Pins are classically proportioned video sizes that are supported but not recommended on Pinterest because of the limitations of horizontal content on the platform. Pinterest boards prefer vertical content to maximize display area.

Pinterest Horizontal Video Pins have a recommended height of 1080 px and width of 1920 px for an aspect ratio of 16:9. Horizontal Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Pin - Horizontal Video
Height:
1080 px
Width:
1920 px
Length:
Depth:
Aspect Ratio
16:9
Resolution
240p (minimum)
Weight:
Area:

Formats: MOV, MP4, M4V
Duration: 4 seconds to 15 minutes
Frame Rate: 25 FPS

Video Encoding: H.264 or H.265

Title Text: 100 character (max)

Description: 500 character (max); 50-60 visible in feed
Print Sizes: 26.67” x 15” | 67.7 x 38.1 cm

File Size
2 GB (max)
Company
Pinterest

Drawings include:
Pinterest Pin (Horizontal Video) interface mockup

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Pinterest Pin - Portrait Video
User interface drawing of Pinterest Portrait Video Pins with measured dimensions and sizes

Pinterest Portrait Video Pins have a vertical orientation and are played in the feeds of Pinterest users. Video pins are an effective way to tell a story. All video pins should have an interesting cover image that entice users to watch the duration of the video. Video pins with a Portrait layout generally perform better than Square video pins.

Pinterest Portrait Video Pins have a recommended height of 900 px and width of 600 px for an aspect ratio of 2:3. Portrait Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Portrait Video Pins have a vertical orientation and are played in the feeds of Pinterest users. Video pins are an effective way to tell a story and the Portrait layout generally perform better than Square video pins. All video pins should have an inviting cover image for wider appeal.

Pinterest Portrait Video Pins have a recommended height of 900 px and width of 600 px for an aspect ratio of 2:3. Portrait Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Pin - Portrait Video
Height:
900 px
Width:
600 px
Length:
Depth:
Aspect Ratio
2:3
Resolution
240p (minimum)
Weight:
Area:

Formats: MOV, MP4, M4V

Duration: 4 seconds to 15 minutes

Frame Rate: 25 FPS

Video Encoding: H.264 or H.265

Title Text: 100 character (max)

Description: 500 character (max); 50-60 visible in feed

Print Sizes: 8.33” x 12.5” | 21.2 x 31.75 cm

File Size
2 GB (max)
Company
Pinterest

Drawings include:
Pinterest Pin (Portrait Video) interface mockup

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Pinterest Pin - Vertical Video
Illustrated dimensions of Pinterest Vertical Video Pins measured with height and width

Pinterest Vertical Video Pins are taller vertical video sizes that are now supported by Pinterest based on the popularity of the size found on videos recorded on digital devices. Typically seen in Instagram Stories, TikTok, or Snapchat, vertical videos are becoming increasingly common media sizes that naturally work well in Pinterest's vertical board layouts.

Pinterest Vertical Video Pins have a recommended height of 1920 px and width of 1080 px for an aspect ratio of 9:16. Vertical Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Vertical Video Pins are taller vertical video sizes that are now supported by Pinterest based on the popularity of the size found on videos recorded on digital devices. Typically seen on mobile platforms, vertical videos naturally work well in Pinterest's vertical board layouts.

Pinterest Vertical Video Pins have a recommended height of 1920 px and width of 1080 px for an aspect ratio of 9:16. Vertical Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Pin - Vertical Video
Height:
1920 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
9:16
Resolution
240p (minimum)
Weight:
Area:

Formats: MOV, MP4, M4V 

Duration: 4 seconds to 15 minutes

Frame Rate: 25 FPS

Video Encoding: H.264 or H.265

Title Text: 100 character (max)
Description: 500 character (max); 50-60 visible in feed

Print Sizes: 15” x 26.67” | 38.1 x 67.7 cm

File Size
2 GB (max)
Company
Pinterest

Drawings include:
Pinterest Pin (Vertical Video) interface mockup

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Pinterest Promoted Pin - App
User interface drawing of Pinterest Promoted App Pins with measured dimensions and sizes

A Pinterest Promoted App Pins are a pin type that allow users to install a brand’s phone app directly from the Pinterest platform. This is an alternative way to download an app rather than using the app store. It is an effective way to download a brand’s mobile app instantly and seamlessly.

Pinterest Promoted App Pins have a recommended height of 1500 px and width of 1000 px for an aspect ratio of 2:3. Promoted App Pins can be either images or videos and support JPG, PNG, MOV, MP4, and M4V formats. Pinterest Promoted Pin Apps are only available on digital devices.

A Pinterest Promoted App Pins are a pin type that allow users to install a brand’s phone app directly from the Pinterest platform. This is an alternative way to download an app rather than using the app store. It is an effective way to download a brand’s mobile app instantly and seamlessly.

Pinterest Promoted App Pins have a recommended height of 1500 px and width of 1000 px for an aspect ratio of 2:3. Promoted App Pins can be either images or videos and support JPG, PNG, MOV, MP4, and M4V formats. Pinterest Promoted Pin Apps are only available on digital devices.

Pinterest Promoted Pin - App
Height:
1500 px
Width:
1000 px
Length:
Depth:
Aspect Ratio
2:3
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, MOV, MP4, M4V

Device: Mobile only

Print Sizes: 13.89" x 20.83” | 35.3 x 52.9 cm

File Size
10 MB (image max); 2 GB (video max)
Company
Pinterest

Drawings include:
Pinterest Promoted Pin (App) interface mockup

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Pinterest Profile Picture
Illustrated dimensions of the Pinterest Profile Picture measured with height and width within the Pinterest interface

A Pinterest Profile Picture is a crucially important aspect of a user’s Pinterest profile and social identity on the platform. It appears everywhere the user goes on the site like the account page, pins, and comments. The Pinterest Profile Picture is a representation of the individual or brand within Pinterest. It is recommended to keep the Pinterest Profile Picture simple and recognizable.

Pinterest Profile Pictures have a height of 600 px and width of 600 px for an aspect ratio of 1:1. Pinterest Profile Pictures support JPG and PNG formats with a maximum file size of 32 MB.

A Pinterest Profile Picture is a crucially important aspect of a user’s Pinterest profile and social identity on the platform. It appears everywhere the user goes on the site like the account page, pins, and comments. The Pinterest Profile Picture is a representation of the individual or brand.

Pinterest Profile Pictures have a height of 600 px and width of 600 px for an aspect ratio of 1:1. Pinterest Profile Pictures support JPG and PNG formats with a maximum file size of 32 MB.

Pinterest Profile Picture
Height:
600 px
Width:
600 px
Length:
Depth:
Aspect Ratio
1:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG
Image Size (Minimum): 180 x 180 px

Print Sizes: 8.33" x 8.33” | 21.2 x 21.2 cm

File Size
32 MB (max)
Company
Pinterest

Drawings include:
Pinterest Profile Picture interface mockup

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