Pinterest is an online photo and web sharing platform created by Ben Silbermann, Paul Sciarra, and Evan Sharp. Launched and founded in December 2009, the site soon 11 garnered up to 11 million visitors. The site is designed and coded as a way for individuals to find information through “pinning” of like images in similar categories, which is then tagged to various sites. Today, Pinterest often creates more referral traffic to retailers than similar sites such as LinkedIn, YouTube, or Instagram.

How does Pinterest work?

Pinterest is social network that allows users to share images through pins, as well as discover new interests by pinning images or videos to their own boards. A board is a collection of pins that usually carry a similar theme. The goal of Pinterest is to connect its users through similar interests and ideas.

What is Pinterest used for?

Pinterest is used to share images of projects, goods, services, and discover new hobbies by browsing through the images (pins) that others have posted. Pinterest is also a great search engine to look for recipes and DIY projects as users can click on any image that interests them and be taken straight to the instructions.

How do you sell on Pinterest?

Begin selling on Pinterest by knowing your audience, and setting up your business selling account to give your brand more credibility. Afterwards create eye-catching buyable pins to give people a way to instantly purchase the items that are on your Pinterest page. Use rich pins, promote your pins to gain more views, and engage your audience by pinning constantly.

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Pinterest

'Popularity' is determined by the average monthly online search statistics for each category or element

Pinterest Board Cover
User interface drawing of Pinterest Board Covers with measured dimensions and sizes

A Pinterest Board Cover serves as a representation of the pins within a specific Pinterest Board. It should have an image that engages with the user’s audience, but also relevant to the board’s theme and pins. Board Covers are automatically generated by Pinterest if an image is not uploaded. Creating the board display is one of the most important things a user can do and can further reinforce the brand of the Pinterest account.

Pinterest Board Covers have a height of 600 px and width of 600 px for an aspect ratio of 1:1. Pinterest Board Covers support JPG and PNG formats with a maximum file size of 32 MB.

A Pinterest Board Cover serves as a representation of the pins within a specific Pinterest Board. It should have an image that engages with the user’s audience, but also relevant to the board’s theme and pins. Board Covers are automatically generated by Pinterest if an image is not uploaded.

Pinterest Board Covers have a height of 600 px and width of 600 px for an aspect ratio of 1:1. Pinterest Board Covers support JPG and PNG formats with a maximum file size of 32 MB.

Pinterest Board Cover
Height:
600 px
Width:
600 px
Length:
Depth:
Aspect Ratio
1:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG

Image Size (Minimum): 340 x 340 px

Print Sizes: 8.33" x 8.33” | 21.2 x 21.2 cm

File Size
32 MB (max)
Company
Pinterest

Drawings include:
Pinterest Board Cover interface mockup

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Pinterest Promoted Pin - Carousel
Dimensioned layout drawing of a Pinterest Promoted Carousel Pin labeled with height and width

A Pinterest Promoted Carousel uses up to 5 images within a single ad direct towards their target audience. Promoted Carousels allow brands to engage potential audiences and introduce them to their services. A carousel format is an efficient method of showing various elements of a brand through a single pin.

Pinterest Promoted Carousel Pins have a height of either 1000 or 1500 px and width of 1000 px for aspect ratios of 1:1 or 2:3. Promoted Pin Carousels support JPG and PNG formats with a maximum file size of 32 MB per image. Pin Carousels can have between 2 and 5 images.

A Pinterest Promoted Carousel uses up to 5 images within a single ad direct towards their target audience. Promoted Carousels allow brands to engage potential audiences and introduce them to their services. A carousel format is an efficient method of showing various aspects of a brand in one post.

Pinterest Promoted Carousel Pins have a height of either 1000 or 1500 px and width of 1000 px for aspect ratios of 1:1 or 2:3. Promoted Pin Carousels support JPG and PNG formats with a maximum file size of 32 MB per image. Pin Carousels can have between 2 and 5 images.

Pinterest Promoted Pin - Carousel
Height:
1000, 1500 px
Width:
1000 px
Length:
Depth:
Aspect Ratio
1:1 or 2:3
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG
Image Count: 2-5 images

Title Text: 100 character (max); 30-35 visible in feed

Description: 500 character (max)

Print Sizes: 13.89” x 13.89” | 35.3 x 35.3 cm (square); 13.89” x 20.83” | 35.3 x 52.9 cm (standard)

File Size
32 MB per image (max)
Company
Pinterest

Drawings include:
Pinterest Promoted Carousel Pins interface mockup

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Pinterest Pin - Horizontal Video
Illustrated dimensions of Pinterest Horizontal Video Pins measured with height and width

Pinterest Horizontal Video Pins are classically proportioned video sizes that are supported but not recommended on Pinterest because of the limitations of horizontal content on the platform. Pinterest boards prefer vertical content to maximize display area. Horizontal videos are the traditional video sizes that would be recorded for television or screen-based viewing. These videos meet Pinterest's max widths.

Pinterest Horizontal Video Pins have a recommended height of 1080 px and width of 1920 px for an aspect ratio of 16:9. Horizontal Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Horizontal Video Pins are classically proportioned video sizes that are supported but not recommended on Pinterest because of the limitations of horizontal content on the platform. Pinterest boards prefer vertical content to maximize display area.

Pinterest Horizontal Video Pins have a recommended height of 1080 px and width of 1920 px for an aspect ratio of 16:9. Horizontal Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Pin - Horizontal Video
Height:
1080 px
Width:
1920 px
Length:
Depth:
Aspect Ratio
16:9
Resolution
240p (minimum)
Weight:
Area:

Formats: MOV, MP4, M4V
Duration: 4 seconds to 15 minutes
Frame Rate: 25 FPS

Video Encoding: H.264 or H.265

Title Text: 100 character (max)

Description: 500 character (max); 50-60 visible in feed
Print Sizes: 26.67” x 15” | 67.7 x 38.1 cm

File Size
2 GB (max)
Company
Pinterest

Drawings include:
Pinterest Pin (Horizontal Video) interface mockup

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Pinterest Pin - Giraffe Image
User interface drawing of Pinterest Giraffe Image Pins with measured dimensions and sizes

A Pinterest 'Giraffe' Pin is a pin taller than the standard 2:3 vertical ratio of a pin. Giraffe pins served as a loop-hole for many Pinterest users to create longer pins and get more audience attention. Giraffe Pins in the aspect ratio of 1:3 have become penalized by the Pinterest algorithm and are automatically cropped by Pinterest.

Pinterest 'Giraffe' Image Pins have a recommended height of 2100 px and width of 1000 px for a vertical aspect ratio of 1:2.1. 'Giraffe' Image Pins supports JPG and PNG formats with a maximum file size of 32 MB.

A Pinterest 'Giraffe' Pin is a pin taller than the standard 2:3 vertical ratio of a pin. Giraffe pins served as a loop-hole for many Pinterest users to create longer pins and get more audience attention. Giraffe Pins in the aspect ratio of 1:3 have become penalized by the Pinterest algorithm.

Pinterest 'Giraffe' Image Pins have a recommended height of 2100 px and width of 1000 px for a vertical aspect ratio of 1:2.1. 'Giraffe' Image Pins supports JPG and PNG formats with a maximum file size of 32 MB.

Pinterest Pin - Giraffe Image
Height:
2100 px
Width:
1000 px
Length:
Depth:
Aspect Ratio
1:2.1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG

Title Text: 100 character (max)
Description: 500 character (max); 50-60 visible in feed

Print Sizes: 13.89” x 29.17” | 35.3 x 74.1 cm

File Size
32 MB (max)
Company
Pinterest

Drawings include:
Pinterest Pin (Giraffe Image) interface mockup

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Pinterest Pin - Vertical Video
Illustrated dimensions of Pinterest Vertical Video Pins measured with height and width

Pinterest Vertical Video Pins are taller vertical video sizes that are now supported by Pinterest based on the popularity of the size found on videos recorded on digital devices. Typically seen in Instagram Stories, TikTok, or Snapchat, vertical videos are becoming increasingly common media sizes that naturally work well in Pinterest's vertical board layouts.

Pinterest Vertical Video Pins have a recommended height of 1920 px and width of 1080 px for an aspect ratio of 9:16. Vertical Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Vertical Video Pins are taller vertical video sizes that are now supported by Pinterest based on the popularity of the size found on videos recorded on digital devices. Typically seen on mobile platforms, vertical videos naturally work well in Pinterest's vertical board layouts.

Pinterest Vertical Video Pins have a recommended height of 1920 px and width of 1080 px for an aspect ratio of 9:16. Vertical Video Pins support MOV, MP4, and M4V formats with a maximum file size of 2 GB. Pinterest videos have a duration between 4 to 15 seconds.

Pinterest Pin - Vertical Video
Height:
1920 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
9:16
Resolution
240p (minimum)
Weight:
Area:

Formats: MOV, MP4, M4V 

Duration: 4 seconds to 15 minutes

Frame Rate: 25 FPS

Video Encoding: H.264 or H.265

Title Text: 100 character (max)
Description: 500 character (max); 50-60 visible in feed

Print Sizes: 15” x 26.67” | 38.1 x 67.7 cm

File Size
2 GB (max)
Company
Pinterest

Drawings include:
Pinterest Pin (Vertical Video) interface mockup

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