Tumblr is an online blogging and social networking platform created by David Karp. Launched and founded in February 2007, the site became popular by 'Tumble Bloggers', also known as short form bloggers, and quickly gained over 75,000 users. The site was designed to allow short form bloggers to develop their own content as well as connect with other short form bloggers. Today, the site has over 475 million blogs and is a component to Automattic Inc, the same company which owns another popular blog site, WordPress.

What is Tumblr used for?

Tumblr is used as a blogging and social media platform that allows users to publish short form blog posts. Tumblr offers users the ability to completely customize their own pages making the website different from other social media networks. Tumblr is used for ecommerce, personal use, fan groups, and social issues.

How do you delete your Tumblr account?

Delete your Tumblr account by logging into your account in a web browser, clicking the account icon, and clicking on settings in the drop-down menu. Scroll to the bottom of the page to the Delete Account button where you will enter your email and password to confirm. Click Delete Everything below the password text box and your account will be deleted.

When was Tumblr created?

Tumblr was created by David Karp on February 1st of 2007. The platform is currently owned by Automattic. Tumblr was inspired by 2 websites: The Projectionist and Anarchai. By July 1st of 2009, Tumblr had 50 million views per month. On August 12 2019, Tumblr became the host of 475 million blogs.

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Tumblr Guides
Browse through our curated Tumblr Guides for additional categorizations, tips, details, variations, styles, and histories of Tumblr. Guides provide additional insights into the unique properties and shared relationships between elements.
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128 px
128 px
Tumblr Avatar
4.520
4.520
200
3D
Tumblr Avatar
1055 px
3000 px
Tumblr Header Image
37.200
105.800
40
3D
Tumblr Header Image
169 px
540 px (Dashboard)
Tumblr Post - Audio
19.100
110
3D
Tumblr Post - Audio
Stretches
540 px (Dashboard)
Tumblr Post - Chat
19.100
200
3D
Tumblr Post - Chat
Stretches
540 px (Dashboard)
Tumblr Post - Link
19.100
460
3D
Tumblr Post - Link
Stretches
540 px (Dashboard)
Tumblr Post - Photo
19.100
120
3D
Tumblr Post - Photo
Stretches
177, 268, 540 px (Dashboard)
Tumblr Post - Photo Set
19.100
5
3D
Tumblr Post - Photo Set
Stretches
540 px (Dashboard)
Tumblr Post - Quote
19.100
255
3D
Tumblr Post - Quote
Stretches
540 px (Dashboard)
Tumblr Post - Text
19.100
555
3D
Tumblr Post - Text
Stretches
540 px (Dashboard)
Tumblr Post - Video
19.100
460
3D
Tumblr Post - Video
Stretches
540 px (Dashboard)
Tumblr Sponsored Carousel
19.100
70
3D
Tumblr Sponsored Carousel
432 px
1080 px
Tumblr Sponsored Day - Banner
15.200
38.100
5
3D
Tumblr Sponsored Day - Banner
Stretches
540 px (Dashboard)
Tumblr Sponsored Photo
19.100
70
3D
Tumblr Sponsored Photo
Stretches
540 px (Dashboard)
Tumblr Sponsored Video
19.100
70
3D
Tumblr Sponsored Video
Tumblr Header Image
Illustrated dimensions of Tumblr Header Images measured with height and width

A Tumblr Header Image, or Banner, is the main top-of-page image of a Tumblr blog. The Header Image serves as a way to welcome a visitor to a blog and is independent of any posts. Tumblr Banners can be configured and customized through each theme’s customization page to better celebrate the mood or character of a Tumblr account. Tumblr Header Images are often coordinated with the Tumblr Avatar around a shared theme.

Tumblr Header Images have a height of 1055 px and width of 3000 px for an aspect ratio of 2.84:1. Headers appear at 640 x 360 px on mobile devices. Tumblr Header Image supports JPG, PNG, and GIF formats with a maximum file size of 10 MB.

A Tumblr Header Image, or Banner, is the main top-of-page image of a Tumblr blog. The Header Image serves as a way to welcome a visitor to a blog and is independent of any posts. Tumblr Banners can be configured and customized through each theme’s customization page to better celebrate the account

Tumblr Header Images have a height of 1055 px and width of 3000 px for an aspect ratio of 2.84:1. Headers appear at 640 x 360 px on mobile devices. Tumblr Header Image supports JPG, PNG, and GIF formats with a maximum file size of 10 MB.

Tumblr Header Image
Height:
1055 px
Width:
3000 px
Length:
Depth:
Aspect Ratio
2.84:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

Mobile Size: 640 x 360 px (16:9)
Print Sizes: 41.67” x 14.65” | 105.8 x 37.2 cm

File Size
10 MB (max)
Company
Tumblr

Drawings include:
Tumblr Header Image interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Tumblr Post - Video
Dimensioned layout drawing of Tumblr Post - Videos labeled with height and width

Tumblr Videos posted on a user’s Tumblr page can be seen by their followers on their dashboard and be shared with their own followers and can illustrate larger scenes than can be shared in a static image. This can be done without disrupting the flow of their browsing. Unlike a format like YouTube, Tumblr has a limit on what kinds of videos can be uploaded and how many a user can upload per day.

Tumblr Video Posts have a height that stretches and Dashboard width of 540 px. Video uploads are limited to a maximum of 5 minutes of new video per day. Video Posts support MP4, MOV, and embedded formats with a maximum file size of 100 MB.

Tumblr Videos posted on a user’s Tumblr page can be seen by their followers on their dashboard and be shared with their own followers and can illustrate larger scenes than can be shared in a static image. This can be done without disrupting the flow of their browsing.

Tumblr Video Posts have a height that stretches and Dashboard width of 540 px. Video uploads are limited to a maximum of 5 minutes of new video per day. Video Posts support MP4, MOV, and embedded formats with a maximum file size of 100 MB.

Tumblr Post - Video
Height:
Stretches
Width:
540 px (Dashboard)
Length:
Depth:
Aspect Ratio
Varies
Resolution
720p (recommended)
Weight:
Area:

Formats: MP4, MOV, embed
Video Size Maximum: 1280 x 1920 px

Video Upload Duration: 5 mins per day

Audio Encoding: AAC
Print Sizes: Flexible x 7.5” | Flexible x 19.1 cm

File Size
100 MB (max)
Company
Tumblr

Drawings include:
Tumblr Post (Video) interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Tumblr Sponsored Video
Illustrated dimensions of Tumblr Sponsored Videos measured with height and width

Tumblr Sponsored Videos, like standard Tumblr Video Posts, are posts created to provide a more impactful media experience than that of a static image on the platform. With Sponsored Videos, companies and brands can share curated long-form stories that could not be contained within a traditional image post.

Tumblr Sponsored Videos have a height of Stretches and Dashboard width of 540 px. Sponsored videos have a maximum size of 1280 x 1920 px. Tumblr Sponsored Video supports MP4, M4V, MOV, embed formats with a maximum file size of 1 GB.

Tumblr Sponsored Videos, like standard Tumblr Video Posts, are posts created to provide a more impactful media experience than that of a static image on the platform. With Sponsored Videos, companies and brands can share curated long-form stories that could not be contained within an image post.

Tumblr Sponsored Videos have a height of Stretches and Dashboard width of 540 px. Sponsored videos have a maximum size of 1280 x 1920 px. Tumblr Sponsored Video supports MP4, M4V, MOV, embed formats with a maximum file size of 1 GB.

Tumblr Sponsored Video
Height:
Stretches
Width:
540 px (Dashboard)
Length:
Depth:
Aspect Ratio
Varies
Resolution
720p (recommended)
Weight:
Area:

Formats: MP4, M4V, MOV, embed

Video Size Maximum: 1280 x 1920 px
Recommended Size: 640 x 480 px; 4:3 Aspect Ratio

Print Sizes: Flexible x 7.5” | Flexible x 19.1 cm

File Size
1 GB (max)
Company
Tumblr

Drawings include:
Tumblr Sponsored Video interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Tumblr Post - Link
Illustrated dimensions of Tumblr Link Posts measured with height and width

A Tumblr Link Post is one of the custom post formats on Tumblr that focuses attention on a single link. Link posts can be used by businesses to create engagement with their audience and create attention to a promotion or sale and attract new customers to a landing page. The link shared should be related to your specific business.

Tumblr Link Posts have a dashboard width of 540 px (Dashboard) and supports text and styled text. Tumblr Links can include images at 130 x 130 px in JPG, PNG, GIF, or BMP formats.

A Tumblr Link Post is one of the custom post formats on Tumblr that focuses attention on a single link. Link posts can be used by businesses to create engagement with their audience and create attention to a promotion or sale and attract new customers to a landing page.

Tumblr Link Posts have a dashboard width of 540 px (Dashboard) and supports text and styled text. Tumblr Links can include images at 130 x 130 px in JPG, PNG, GIF, or BMP formats.

Tumblr Post - Link
Height:
Stretches
Width:
540 px (Dashboard)
Length:
Depth:
Aspect Ratio
Resolution
Weight:
Area:

Formats: Text, Styled Text

Image Size: 130 x 130 px

Image Format: JPG, PNG, GIF, BMP

Print Sizes: Flexible x 7.5” | Flexible x 19.1 cm

File Size
Company
Tumblr

Drawings include:
Tumblr Post - Link interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Tumblr Sponsored Day - Dashboard Banner
Illustrated dimensions of Tumblr Sponsored Day Dashboard Banners measured with height and width

Tumblr Sponsored Day Dashboard Banners are a unique and custom image size that companies can use to promote themselves at the top of a user's Dashboard feed. Sponsored Day Dashboard Banners are the largest targeted content available on Tumblr and are designed to include multiple forms of engagement with potential customers.

Tumblr Sponsored Day Dashboard Banners have a height of 432 px and width of 1080 px for an aspect ratio of 2.5:1. Sponsored Day Banners can be customized to include further engagement options like 'Reblog', 'Like', and 'Follow' to encourage more interaction with users. Sponsored Day Dashboard Banners support JPG, PNG, and GIF formats with a maximum file size of 5 MB.

Tumblr Sponsored Day Dashboard Banners are a unique and custom image size that companies can use to promote themselves at the top of a user's Dashboard feed. Sponsored Day Dashboard Banners are the largest targeted content available on Tumblr and are designed to include multiple forms of engagement.

Tumblr Sponsored Day Dashboard Banners have a height of 432 px and width of 1080 px for an aspect ratio of 2.5:1. Sponsored Day Banners can be customized to include further engagement options like 'Reblog', 'Like', and 'Follow' to encourage more interaction with users. Sponsored Day Dashboard Banners support JPG, PNG, and GIF formats with a maximum file size of 5 MB.

Tumblr Sponsored Day - Dashboard Banner
Height:
432 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
2.5:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

Engagement Options: Reblog, Like, Follow

Call-to-Action Text: 30 characters (max)

GIF Size: 540 x 216 px

Print Sizes: 15” x 7.39” | 38.1 x 15.2 cm

File Size
5 MB (max)
Company
Tumblr

Drawings include:
Tumblr Sponsored Day Dashboard Banner interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Related Digital Collections
Digital