Tumblr is an online blogging and social networking platform created by David Karp. Launched and founded in February 2007, the site became popular by 'Tumble Bloggers', also known as short form bloggers, and quickly gained over 75,000 users. The site was designed to allow short form bloggers to develop their own content as well as connect with other short form bloggers. Today, the site has over 475 million blogs and is a component to Automattic Inc, the same company which owns another popular blog site, WordPress.

What is Tumblr used for?

Tumblr is used as a blogging and social media platform that allows users to publish short form blog posts. Tumblr offers users the ability to completely customize their own pages making the website different from other social media networks. Tumblr is used for ecommerce, personal use, fan groups, and social issues.

How do you delete your Tumblr account?

Delete your Tumblr account by logging into your account in a web browser, clicking the account icon, and clicking on settings in the drop-down menu. Scroll to the bottom of the page to the Delete Account button where you will enter your email and password to confirm. Click Delete Everything below the password text box and your account will be deleted.

When was Tumblr created?

Tumblr was created by David Karp on February 1st of 2007. The platform is currently owned by Automattic. Tumblr was inspired by 2 websites: The Projectionist and Anarchai. By July 1st of 2009, Tumblr had 50 million views per month. On August 12 2019, Tumblr became the host of 475 million blogs.

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Tumblr Guides
Browse through our curated Tumblr Guides for additional categorizations, tips, details, variations, styles, and histories of Tumblr. Guides provide additional insights into the unique properties and shared relationships between elements.
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128 px
128 px
Tumblr Avatar
4.520
4.520
200
GUIDE
3D
Tumblr Avatar
1055 px
3000 px
Tumblr Header Image
37.200
105.800
40
GUIDE
3D
Tumblr Header Image
169 px
540 px (Dashboard)
Tumblr Post - Audio
19.100
110
GUIDE
3D
Tumblr Post - Audio
Stretches
540 px (Dashboard)
Tumblr Post - Chat
19.100
200
GUIDE
3D
Tumblr Post - Chat
Stretches
540 px (Dashboard)
Tumblr Post - Link
19.100
460
GUIDE
3D
Tumblr Post - Link
Stretches
540 px (Dashboard)
Tumblr Post - Photo
19.100
120
GUIDE
3D
Tumblr Post - Photo
Stretches
177, 268, 540 px (Dashboard)
Tumblr Post - Photo Set
19.100
5
GUIDE
3D
Tumblr Post - Photo Set
Stretches
540 px (Dashboard)
Tumblr Post - Quote
19.100
255
GUIDE
3D
Tumblr Post - Quote
Stretches
540 px (Dashboard)
Tumblr Post - Text
19.100
555
GUIDE
3D
Tumblr Post - Text
Stretches
540 px (Dashboard)
Tumblr Post - Video
19.100
460
GUIDE
3D
Tumblr Post - Video
Stretches
540 px (Dashboard)
Tumblr Sponsored Carousel
19.100
70
GUIDE
3D
Tumblr Sponsored Carousel
432 px
1080 px
Tumblr Sponsored Day - Banner
15.200
38.100
5
GUIDE
3D
Tumblr Sponsored Day - Banner
Stretches
540 px (Dashboard)
Tumblr Sponsored Photo
19.100
70
GUIDE
3D
Tumblr Sponsored Photo
Stretches
540 px (Dashboard)
Tumblr Sponsored Video
19.100
70
GUIDE
3D
Tumblr Sponsored Video
Tumblr Avatar
Dimensioned layout drawing of the Tumblr Avatar labeled with height and width

Tumblr Avatars, or Profile Photos, are the main icons associated with a user’s specific Tumblr account. Tumblr Avatars appears next to a user’s posts with the Tumblr Dashboard, within their follower’s feeds, and next to the follow buttons when someone visits a user’s page. Avatars help establish the brand identity or personality of an account.

Tumblr Avatars have a square height of 128 px and width of 128 px for an aspect ratio of 1:1. Avatars appear as 64 x 64 px in posts and support JPG, PNG, and GIF formats with a maximum file size of 10 MB.

Tumblr Avatars, or Profile Photos, are the main icons associated with a user’s specific Tumblr account. Tumblr Avatars appears next to a user’s posts with the Tumblr Dashboard, within their follower’s feeds, and next to the follow buttons when someone visits a user’s page.

Tumblr Avatars have a square height of 128 px and width of 128 px for an aspect ratio of 1:1. Avatars appear as 64 x 64 px in posts and support JPG, PNG, and GIF formats with a maximum file size of 10 MB.

Tumblr Avatar
Height:
128 px
Width:
128 px
Length:
Depth:
Aspect Ratio
1:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

Size on Posts: 64 x 64 px

Print Sizes: 1.78” x 1.78” | 4.52 x 4.52 cm

File Size
10 MB (max)
Company
Tumblr

Drawings include:
Tumblr Avatar interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Tumblr Header Image
Illustrated dimensions of Tumblr Header Images measured with height and width

A Tumblr Header Image, or Banner, is the main top-of-page image of a Tumblr blog. The Header Image serves as a way to welcome a visitor to a blog and is independent of any posts. Tumblr Banners can be configured and customized through each theme’s customization page to better celebrate the mood or character of a Tumblr account. Tumblr Header Images are often coordinated with the Tumblr Avatar around a shared theme.

Tumblr Header Images have a height of 1055 px and width of 3000 px for an aspect ratio of 2.84:1. Headers appear at 640 x 360 px on mobile devices. Tumblr Header Image supports JPG, PNG, and GIF formats with a maximum file size of 10 MB.

A Tumblr Header Image, or Banner, is the main top-of-page image of a Tumblr blog. The Header Image serves as a way to welcome a visitor to a blog and is independent of any posts. Tumblr Banners can be configured and customized through each theme’s customization page to better celebrate the account

Tumblr Header Images have a height of 1055 px and width of 3000 px for an aspect ratio of 2.84:1. Headers appear at 640 x 360 px on mobile devices. Tumblr Header Image supports JPG, PNG, and GIF formats with a maximum file size of 10 MB.

Tumblr Header Image
Height:
1055 px
Width:
3000 px
Length:
Depth:
Aspect Ratio
2.84:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

Mobile Size: 640 x 360 px (16:9)
Print Sizes: 41.67” x 14.65” | 105.8 x 37.2 cm

File Size
10 MB (max)
Company
Tumblr

Drawings include:
Tumblr Header Image interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Tumblr Sponsored Carousel
User interface drawing of Tumblr Sponsored Carousels with measured dimensions and sizes on mobile and desktop

Tumblr Sponsored Carousels are customized content wrappers that allow users to click or scroll through multiple sponsored images. As primarily an image-centric platform, Tumblr Sponsored Carousels provide more sponsored content in a limited package compared to static imagery and give user's more options for engagement without taking up extra screen space.

Tumblr Sponsored Carousels have a variable stretching height and dashboard width of 540 px. Sponsored Carousels can include between 3-5 cards, support JPG, PNG, and GIF formats, and a maximum file size of 5 MB each.

Tumblr Sponsored Carousels are customized content wrappers that allow users to click or scroll through multiple sponsored images. As primarily an image-centric platform, Tumblr Sponsored Carousels provide more sponsored content in a limited sized package compared to static imagery.

Tumblr Sponsored Carousels have a variable stretching height and dashboard width of 540 px. Sponsored Carousels can include between 3-5 cards, support JPG, PNG, and GIF formats, and a maximum file size of 5 MB each.

Tumblr Sponsored Carousel
Height:
Stretches
Width:
540 px (Dashboard)
Length:
Depth:
Aspect Ratio
Varies
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

Carousel: 3-5 cards

Print Sizes: Flexible x 7.5” | Flexible x 19.1 cm

File Size
5 MB (max each)
Company
Tumblr

Drawings include:
Tumblr Sponsored Carousel interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Tumblr Post - Video
Dimensioned layout drawing of Tumblr Post - Videos labeled with height and width

Tumblr Videos posted on a user’s Tumblr page can be seen by their followers on their dashboard and be shared with their own followers and can illustrate larger scenes than can be shared in a static image. This can be done without disrupting the flow of their browsing. Unlike a format like YouTube, Tumblr has a limit on what kinds of videos can be uploaded and how many a user can upload per day.

Tumblr Video Posts have a height that stretches and Dashboard width of 540 px. Video uploads are limited to a maximum of 5 minutes of new video per day. Video Posts support MP4, MOV, and embedded formats with a maximum file size of 100 MB.

Tumblr Videos posted on a user’s Tumblr page can be seen by their followers on their dashboard and be shared with their own followers and can illustrate larger scenes than can be shared in a static image. This can be done without disrupting the flow of their browsing.

Tumblr Video Posts have a height that stretches and Dashboard width of 540 px. Video uploads are limited to a maximum of 5 minutes of new video per day. Video Posts support MP4, MOV, and embedded formats with a maximum file size of 100 MB.

Tumblr Post - Video
Height:
Stretches
Width:
540 px (Dashboard)
Length:
Depth:
Aspect Ratio
Varies
Resolution
720p (recommended)
Weight:
Area:

Formats: MP4, MOV, embed
Video Size Maximum: 1280 x 1920 px

Video Upload Duration: 5 mins per day

Audio Encoding: AAC
Print Sizes: Flexible x 7.5” | Flexible x 19.1 cm

File Size
100 MB (max)
Company
Tumblr

Drawings include:
Tumblr Post (Video) interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Tumblr Post - Text
User interface drawing of Tumblr Text Posts with measured dimensions and sizes

A Tumblr Text Post features plain text and appears in a user’s Tumblr Dashboard. Text posts can be created by any user on the platform. Text styles can be changed within a text post, hyperlinks can be included, as well as image, audio, or video. Text posts can be short or long with heights that stretch to the length of the post.

Tumblr Text Posts have a dashboard width of 540 px (Dashboard) and supports plain and styled text. Tumblr Text Posts can include images in JPG, PNG, GIF, or BMP formats with the size properties of other Tumblr Photo Posts.

A Tumblr Text Post features plain text and appears in a user’s Tumblr Dashboard. Text posts can be created by any user on the platform. Text styles can be changed within a text post, hyperlinks can be included, as well as image, audio, or video. Text posts can be short or long form.

Tumblr Text Posts have a dashboard width of 540 px (Dashboard) and supports plain and styled text. Tumblr Text Posts can include images in JPG, PNG, GIF, or BMP formats with the size properties of other Tumblr Photo Posts.

Tumblr Post - Text
Height:
Stretches
Width:
540 px (Dashboard)
Length:
Depth:
Aspect Ratio
Resolution
Weight:
Area:

Formats: Text, Styled Text

Images: Can include images in text posts

Image Formats: JPG, PNG, GIF, BMP
Print Sizes: Flexible x 7.5” | Flexible x 19.1 cm

File Size
Company
Tumblr

Drawings include:
Tumblr Post (Text) interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Related Digital Collections
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