Tumblr is an online blogging and social networking platform created by David Karp. Launched and founded in February 2007, the site became popular by 'Tumble Bloggers', also known as short form bloggers, and quickly gained over 75,000 users. The site was designed to allow short form bloggers to develop their own content as well as connect with other short form bloggers. Today, the site has over 475 million blogs and is a component to Automattic Inc, the same company which owns another popular blog site, WordPress.

What is Tumblr used for?

Tumblr is used as a blogging and social media platform that allows users to publish short form blog posts. Tumblr offers users the ability to completely customize their own pages making the website different from other social media networks. Tumblr is used for ecommerce, personal use, fan groups, and social issues.

How do you delete your Tumblr account?

Delete your Tumblr account by logging into your account in a web browser, clicking the account icon, and clicking on settings in the drop-down menu. Scroll to the bottom of the page to the Delete Account button where you will enter your email and password to confirm. Click Delete Everything below the password text box and your account will be deleted.

When was Tumblr created?

Tumblr was created by David Karp on February 1st of 2007. The platform is currently owned by Automattic. Tumblr was inspired by 2 websites: The Projectionist and Anarchai. By July 1st of 2009, Tumblr had 50 million views per month. On August 12 2019, Tumblr became the host of 475 million blogs.

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Tumblr

'Popularity' is determined by the average monthly online search statistics for each category or element

Tumblr Post - Chat
Dimensioned layout drawing of Tumblr Chat Posts labeled with height and width

Tumblr Chat Posts are another unique form of text content on Tumblr created with text styles that automatically differentiate the various characters engaging in back and forth conversation. Unlike a Quote Post, Chat Posts illustrate and emphasize a discussion between multiple parties rather than a single statement.

Tumblr Chat Posts have a dashboard width of 540 px (Dashboard) and support plain text and styled text.

Tumblr Chat Posts are another unique form of text content on Tumblr created with text styles that automatically differentiate the various characters engaging in back and forth conversation. Unlike a Quote Post, Chat Posts illustrate and emphasize a discussion between multiple parties.

Tumblr Chat Posts have a dashboard width of 540 px (Dashboard) and support plain text and styled text.

Tumblr Post - Chat
Height:
Stretches
Width:
540 px (Dashboard)
Length:
Depth:
Aspect Ratio
Resolution
Weight:
Area:

Formats: Plain Text, Styled Text


Print Sizes: Flexible x 7.5” | Flexible x 19.1 cm

File Size
Company
Tumblr

Drawings include:
Tumblr Post (Chat) interface mockup

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Tumblr Sponsored Carousel
User interface drawing of Tumblr Sponsored Carousels with measured dimensions and sizes on mobile and desktop

Tumblr Sponsored Carousels are customized content wrappers that allow users to click or scroll through multiple sponsored images. As primarily an image-centric platform, Tumblr Sponsored Carousels provide more sponsored content in a limited package compared to static imagery and give user's more options for engagement without taking up extra screen space.

Tumblr Sponsored Carousels have a variable stretching height and dashboard width of 540 px. Sponsored Carousels can include between 3-5 cards, support JPG, PNG, and GIF formats, and a maximum file size of 5 MB each.

Tumblr Sponsored Carousels are customized content wrappers that allow users to click or scroll through multiple sponsored images. As primarily an image-centric platform, Tumblr Sponsored Carousels provide more sponsored content in a limited sized package compared to static imagery.

Tumblr Sponsored Carousels have a variable stretching height and dashboard width of 540 px. Sponsored Carousels can include between 3-5 cards, support JPG, PNG, and GIF formats, and a maximum file size of 5 MB each.

Tumblr Sponsored Carousel
Height:
Stretches
Width:
540 px (Dashboard)
Length:
Depth:
Aspect Ratio
Varies
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

Carousel: 3-5 cards

Print Sizes: Flexible x 7.5” | Flexible x 19.1 cm

File Size
5 MB (max each)
Company
Tumblr

Drawings include:
Tumblr Sponsored Carousel interface mockup

Details & Downloads

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Tumblr Avatar
Dimensioned layout drawing of the Tumblr Avatar labeled with height and width

Tumblr Avatars, or Profile Photos, are the main icons associated with a user’s specific Tumblr account. Tumblr Avatars appears next to a user’s posts with the Tumblr Dashboard, within their follower’s feeds, and next to the follow buttons when someone visits a user’s page. Avatars help establish the brand identity or personality of an account.

Tumblr Avatars have a square height of 128 px and width of 128 px for an aspect ratio of 1:1. Avatars appear as 64 x 64 px in posts and support JPG, PNG, and GIF formats with a maximum file size of 10 MB.

Tumblr Avatars, or Profile Photos, are the main icons associated with a user’s specific Tumblr account. Tumblr Avatars appears next to a user’s posts with the Tumblr Dashboard, within their follower’s feeds, and next to the follow buttons when someone visits a user’s page.

Tumblr Avatars have a square height of 128 px and width of 128 px for an aspect ratio of 1:1. Avatars appear as 64 x 64 px in posts and support JPG, PNG, and GIF formats with a maximum file size of 10 MB.

Tumblr Avatar
Height:
128 px
Width:
128 px
Length:
Depth:
Aspect Ratio
1:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

Size on Posts: 64 x 64 px

Print Sizes: 1.78” x 1.78” | 4.52 x 4.52 cm

File Size
10 MB (max)
Company
Tumblr

Drawings include:
Tumblr Avatar interface mockup

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Tumblr Post - Photo
User interface drawing of Tumblr Photo Posts with measured dimensions and sizes

A Tumblr Dashboard Photo Post is a type of post that consists of a static singular photo and is seen in the dashboard of a user’s followers. Not all photo posts are the same size because Tumblr allows for customization and different themes. Photo post’s are the most popular types of posts on Tumblr.

Tumblr Photo Posts have a variable height that stretches and a Dashboard width of 540 px. Images have a maximum expanded size of 2048 x 3072 px and recommended size of 1280 x 1920 px for a 2:3 aspect ratio. Photo Posts support JPG, PNG, GIF, and BMP formats with a maximum file size of 20 MB.

A Tumblr Dashboard Photo Post is a type of post that consists of a static singular photo and is seen in the dashboard of a user’s followers. Not all photo posts are the same size because Tumblr allows for customization and different themes. Photo post’s are the most popular types of posts on Tumblr.

Tumblr Photo Posts have a variable height that stretches and a Dashboard width of 540 px. Images have a maximum expanded size of 2048 x 3072 px and recommended size of 1280 x 1920 px for a 2:3 aspect ratio. Photo Posts support JPG, PNG, GIF, and BMP formats with a maximum file size of 20 MB.

Tumblr Post - Photo
Height:
Stretches
Width:
540 px (Dashboard)
Length:
Depth:
Aspect Ratio
2:3
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF, BMP 

Image Size Expanded Maximum: 2048 x 3072 px

Image Size Recommended: 1280 x 1920 px

Image Size Dashboard Minimum: 540 x 750 px

Print Sizes: Flexible x 7.5” | Flexible x 19.1 cm

File Size
20 MB (max)
Company
Tumblr

Drawings include:
Tumblr Post - Photo interface mockup

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Tumblr Sponsored Day - Dashboard Banner
Illustrated dimensions of Tumblr Sponsored Day Dashboard Banners measured with height and width

Tumblr Sponsored Day Dashboard Banners are a unique and custom image size that companies can use to promote themselves at the top of a user's Dashboard feed. Sponsored Day Dashboard Banners are the largest targeted content available on Tumblr and are designed to include multiple forms of engagement with potential customers.

Tumblr Sponsored Day Dashboard Banners have a height of 432 px and width of 1080 px for an aspect ratio of 2.5:1. Sponsored Day Banners can be customized to include further engagement options like 'Reblog', 'Like', and 'Follow' to encourage more interaction with users. Sponsored Day Dashboard Banners support JPG, PNG, and GIF formats with a maximum file size of 5 MB.

Tumblr Sponsored Day Dashboard Banners are a unique and custom image size that companies can use to promote themselves at the top of a user's Dashboard feed. Sponsored Day Dashboard Banners are the largest targeted content available on Tumblr and are designed to include multiple forms of engagement.

Tumblr Sponsored Day Dashboard Banners have a height of 432 px and width of 1080 px for an aspect ratio of 2.5:1. Sponsored Day Banners can be customized to include further engagement options like 'Reblog', 'Like', and 'Follow' to encourage more interaction with users. Sponsored Day Dashboard Banners support JPG, PNG, and GIF formats with a maximum file size of 5 MB.

Tumblr Sponsored Day - Dashboard Banner
Height:
432 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
2.5:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

Engagement Options: Reblog, Like, Follow

Call-to-Action Text: 30 characters (max)

GIF Size: 540 x 216 px

Print Sizes: 15” x 7.39” | 38.1 x 15.2 cm

File Size
5 MB (max)
Company
Tumblr

Drawings include:
Tumblr Sponsored Day Dashboard Banner interface mockup

Details & Downloads

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