Tumblr is an online blogging and social networking platform created by David Karp. Launched and founded in February 2007, the site became popular by 'Tumble Bloggers', also known as short form bloggers, and quickly gained over 75,000 users. The site was designed to allow short form bloggers to develop their own content as well as connect with other short form bloggers. Today, the site has over 475 million blogs and is a component to Automattic Inc, the same company which owns another popular blog site, WordPress.

What is Tumblr used for?

Tumblr is used as a blogging and social media platform that allows users to publish short form blog posts. Tumblr offers users the ability to completely customize their own pages making the website different from other social media networks. Tumblr is used for ecommerce, personal use, fan groups, and social issues.

How do you delete your Tumblr account?

Delete your Tumblr account by logging into your account in a web browser, clicking the account icon, and clicking on settings in the drop-down menu. Scroll to the bottom of the page to the Delete Account button where you will enter your email and password to confirm. Click Delete Everything below the password text box and your account will be deleted.

When was Tumblr created?

Tumblr was created by David Karp on February 1st of 2007. The platform is currently owned by Automattic. Tumblr was inspired by 2 websites: The Projectionist and Anarchai. By July 1st of 2009, Tumblr had 50 million views per month. On August 12 2019, Tumblr became the host of 475 million blogs.

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Tumblr

'Popularity' is determined by the average monthly online search statistics for each category or element

Tumblr Sponsored Video
Illustrated dimensions of Tumblr Sponsored Videos measured with height and width

Tumblr Sponsored Videos, like standard Tumblr Video Posts, are posts created to provide a more impactful media experience than that of a static image on the platform. With Sponsored Videos, companies and brands can share curated long-form stories that could not be contained within a traditional image post.

Tumblr Sponsored Videos have a height of Stretches and Dashboard width of 540 px. Sponsored videos have a maximum size of 1280 x 1920 px. Tumblr Sponsored Video supports MP4, M4V, MOV, embed formats with a maximum file size of 1 GB.

Tumblr Sponsored Videos, like standard Tumblr Video Posts, are posts created to provide a more impactful media experience than that of a static image on the platform. With Sponsored Videos, companies and brands can share curated long-form stories that could not be contained within an image post.

Tumblr Sponsored Videos have a height of Stretches and Dashboard width of 540 px. Sponsored videos have a maximum size of 1280 x 1920 px. Tumblr Sponsored Video supports MP4, M4V, MOV, embed formats with a maximum file size of 1 GB.

Tumblr Sponsored Video
Height:
Stretches
Width:
540 px (Dashboard)
Length:
Depth:
Aspect Ratio
Varies
Resolution
720p (recommended)
Weight:
Area:

Formats: MP4, M4V, MOV, embed

Video Size Maximum: 1280 x 1920 px
Recommended Size: 640 x 480 px; 4:3 Aspect Ratio

Print Sizes: Flexible x 7.5” | Flexible x 19.1 cm

File Size
1 GB (max)
Company
Tumblr

Drawings include:
Tumblr Sponsored Video interface mockup

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Tumblr Avatar
Dimensioned layout drawing of the Tumblr Avatar labeled with height and width

Tumblr Avatars, or Profile Photos, are the main icons associated with a user’s specific Tumblr account. Tumblr Avatars appears next to a user’s posts with the Tumblr Dashboard, within their follower’s feeds, and next to the follow buttons when someone visits a user’s page. Avatars help establish the brand identity or personality of an account.

Tumblr Avatars have a square height of 128 px and width of 128 px for an aspect ratio of 1:1. Avatars appear as 64 x 64 px in posts and support JPG, PNG, and GIF formats with a maximum file size of 10 MB.

Tumblr Avatars, or Profile Photos, are the main icons associated with a user’s specific Tumblr account. Tumblr Avatars appears next to a user’s posts with the Tumblr Dashboard, within their follower’s feeds, and next to the follow buttons when someone visits a user’s page.

Tumblr Avatars have a square height of 128 px and width of 128 px for an aspect ratio of 1:1. Avatars appear as 64 x 64 px in posts and support JPG, PNG, and GIF formats with a maximum file size of 10 MB.

Tumblr Avatar
Height:
128 px
Width:
128 px
Length:
Depth:
Aspect Ratio
1:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

Size on Posts: 64 x 64 px

Print Sizes: 1.78” x 1.78” | 4.52 x 4.52 cm

File Size
10 MB (max)
Company
Tumblr

Drawings include:
Tumblr Avatar interface mockup

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Tumblr Post - Link
Illustrated dimensions of Tumblr Link Posts measured with height and width

A Tumblr Link Post is one of the custom post formats on Tumblr that focuses attention on a single link. Link posts can be used by businesses to create engagement with their audience and create attention to a promotion or sale and attract new customers to a landing page. The link shared should be related to your specific business.

Tumblr Link Posts have a dashboard width of 540 px (Dashboard) and supports text and styled text. Tumblr Links can include images at 130 x 130 px in JPG, PNG, GIF, or BMP formats.

A Tumblr Link Post is one of the custom post formats on Tumblr that focuses attention on a single link. Link posts can be used by businesses to create engagement with their audience and create attention to a promotion or sale and attract new customers to a landing page.

Tumblr Link Posts have a dashboard width of 540 px (Dashboard) and supports text and styled text. Tumblr Links can include images at 130 x 130 px in JPG, PNG, GIF, or BMP formats.

Tumblr Post - Link
Height:
Stretches
Width:
540 px (Dashboard)
Length:
Depth:
Aspect Ratio
Resolution
Weight:
Area:

Formats: Text, Styled Text

Image Size: 130 x 130 px

Image Format: JPG, PNG, GIF, BMP

Print Sizes: Flexible x 7.5” | Flexible x 19.1 cm

File Size
Company
Tumblr

Drawings include:
Tumblr Post - Link interface mockup

Details & Downloads

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Tumblr Post - Photo Set
Dimensioned layout drawing of Tumblr Photo Sets labeled with height and width

A Tumblr Dashboard Photo Set is made up of multiple images and is displayed in the Dashboard of user’s followers. A photo set allows users to post several photos at once and include some text. Photo sets can attract new followers and can incorporate up to 10 images. Photo Sets automatically organize the photos into grids based on the types and sizes of photos that are uploaded.

Tumblr Photo Set Posts have an overall height that stretches and individual image widths of 177, 268, and 540 px within the Dashboard. Photo Sets can be split into 1, 2, or 3 columns with image widths of 540 px, 268 px, and 177 px respectively. Tumblr Photo Sets support JPG, PNG, GIF and BMP formats with a maximum file size of 10 MB each.

A Tumblr Dashboard Photo Set is made up of multiple images and is displayed in the Dashboard of user’s followers. A photo set allows users to post several photos at once and include some text. Photo sets can attract new followers and can incorporate up to 10 images.

Tumblr Photo Set Posts have an overall height that stretches and individual image widths of 177, 268, and 540 px within the Dashboard. Photo Sets can be split into 1, 2, or 3 columns with image widths of 540 px, 268 px, and 177 px respectively. Tumblr Photo Sets support JPG, PNG, GIF and BMP formats with a maximum file size of 10 MB each.

Tumblr Post - Photo Set
Height:
Stretches
Width:
177, 268, 540 px (Dashboard)
Length:
Depth:
Aspect Ratio
Varies to 1:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF, BMP
1 Column: 540 px wide

2 Columns: 268 px wide

3 Columns: 177 px wide

Gutter Spacing: 4 px

Print Sizes: Flexible x 7.5” | Flexible x 19.1 cm

File Size
10 MB (max)
Company
Tumblr

Drawings include:
Tumblr Post (Photo Set) interface mockup

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Tumblr Sponsored Day - Dashboard Banner
Illustrated dimensions of Tumblr Sponsored Day Dashboard Banners measured with height and width

Tumblr Sponsored Day Dashboard Banners are a unique and custom image size that companies can use to promote themselves at the top of a user's Dashboard feed. Sponsored Day Dashboard Banners are the largest targeted content available on Tumblr and are designed to include multiple forms of engagement with potential customers.

Tumblr Sponsored Day Dashboard Banners have a height of 432 px and width of 1080 px for an aspect ratio of 2.5:1. Sponsored Day Banners can be customized to include further engagement options like 'Reblog', 'Like', and 'Follow' to encourage more interaction with users. Sponsored Day Dashboard Banners support JPG, PNG, and GIF formats with a maximum file size of 5 MB.

Tumblr Sponsored Day Dashboard Banners are a unique and custom image size that companies can use to promote themselves at the top of a user's Dashboard feed. Sponsored Day Dashboard Banners are the largest targeted content available on Tumblr and are designed to include multiple forms of engagement.

Tumblr Sponsored Day Dashboard Banners have a height of 432 px and width of 1080 px for an aspect ratio of 2.5:1. Sponsored Day Banners can be customized to include further engagement options like 'Reblog', 'Like', and 'Follow' to encourage more interaction with users. Sponsored Day Dashboard Banners support JPG, PNG, and GIF formats with a maximum file size of 5 MB.

Tumblr Sponsored Day - Dashboard Banner
Height:
432 px
Width:
1080 px
Length:
Depth:
Aspect Ratio
2.5:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

Engagement Options: Reblog, Like, Follow

Call-to-Action Text: 30 characters (max)

GIF Size: 540 x 216 px

Print Sizes: 15” x 7.39” | 38.1 x 15.2 cm

File Size
5 MB (max)
Company
Tumblr

Drawings include:
Tumblr Sponsored Day Dashboard Banner interface mockup

Details & Downloads

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