Online Advertising

Online Advertising, or digital advertising, refers to the industry of marketing products, services, or messages through integrated advertisements on various forms of digital media. Adding to the long history of strategically placing advertisements in reserved spaces found in newspapers, magazines, billboards, and television commercials, online advertising similarly consists of organizing assorted sizes of advertisements effectively within webpage layouts.

Often referred to as banners, online ads should be designed to best use the standardized ad sizes that work well with a large range of website layouts. Websites are compensated by advertisers based on the number of views and clicks their advertisements receive.

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Online Advertising

'Popularity' is determined by the average monthly online search statistics for each category or element

Banner Ad - 468 x 60
Dimensioned layout drawings of the Banner Ads (468 x 60 px) labeled with height and width

Banner Ads have a height of 60 px and width of 468 px for an aspect ratio of 7.8:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Banner Ads have a height of 60 px and width of 468 px for an aspect ratio of 7.8:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Banner Ad - 468 x 60
Height:
60 px
Width:
468 px
Length:
Depth:
Aspect Ratio
7.8:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF

File Size: 150 KB (max)

Print Size: 6.5” x .83” | 165.1 x 21.2 mm
Display Types: Desktop

Drawings include:
Banner Ad - 468 x 60 interface mockup

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Skyscraper Ad - 120 x 600
User interface drawings of Skyscraper Ads (120 x 600 px) with measured dimensions and resolution

Skyscraper Ads have a height of 600 px and width of 120 px for an aspect ratio of 1:5 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Skyscraper Ads have a height of 600 px and width of 120 px for an aspect ratio of 1:5 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Skyscraper Ad - 120 x 600
Height:
600 px
Width:
120 px
Length:
Depth:
Aspect Ratio
1:5
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF

File Size: 150 KB (max)

Print Size: 1.66" x 8.33” | 42.3 x 211.7 mm

Display Types: Desktop

Drawings include:
Skyscraper Ad - 120 x 600 interface mockup

Details & Downloads

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Mobile Large Leaderboard Ad - 320 x 100
Illustrated dimensions of the Mobile Large Leaderboard Ads (320 x 100 px) measured with height and width

Mobile Large Leaderboard Ads have a height of 100 px and width of 320 px for an aspect ratio of 3.2:1 on mobile devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Mobile Large Leaderboard Ads have a height of 100 px and width of 320 px for an aspect ratio of 3.2:1 on mobile devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Mobile Large Leaderboard Ad - 320 x 100
Height:
100 px
Width:
320 px
Length:
Depth:
Aspect Ratio
3.2:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF

File Size: 150 KB (max)

Print Size: 4.44” x 1.39” | 112.9 x 35.3 mm

Display Types: Mobile

Drawings include:
Mobile Large Leaderboard Ad - 320 x 100 interface mockup

Details & Downloads

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Billboard Ad - 970 x 250
User interface drawings of Billboard Ads (970 x 250 px) with measured dimensions and resolution

Billboard Ads have a height of 250 px and width of 970 px for an aspect ratio of 3.88:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Billboard Ads have a height of 250 px and width of 970 px for an aspect ratio of 3.88:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Billboard Ad - 970 x 250
Height:
250 px
Width:
970 px
Length:
Depth:
Aspect Ratio
3.88:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF

File Size: 150 KB (max)

Print Size: 13.47” x 3.47” | 342.2 x 88.2 mm

Display Types: Desktop

Drawings include:
Billboard Ad - 970 x 250 interface mockup

Details & Downloads

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3D Downloads

Half Banner Ad - 234 x 60
Dimensioned layout drawings of the Half Banner Ads (234 x 60 px) labeled with height and width

Half Banner Ads have a height of 60 px and width of 234 px for an aspect ratio of 3.9:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Half Banner Ads have a height of 60 px and width of 234 px for an aspect ratio of 3.9:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Half Banner Ad - 234 x 60
Height:
60 px
Width:
234 px
Length:
Depth:
Aspect Ratio
3.9:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF

File Size: 150 KB (max)

Print Size: 3.25” x .83” | 82.6 x 21.2 mm
Display Types: Desktop

Drawings include:
Half Banner Ad - 234 x 60 interface mockup

Details & Downloads

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