Online Advertising

Online Advertising, or digital advertising, refers to the industry of marketing products, services, or messages through integrated advertisements on various forms of digital media. Adding to the long history of strategically placing advertisements in reserved spaces found in newspapers, magazines, billboards, and television commercials, online advertising similarly consists of organizing assorted sizes of advertisements effectively within webpage layouts.

Often referred to as banners, online ads should be designed to best use the standardized ad sizes that work well with a large range of website layouts. Websites are compensated by advertisers based on the number of views and clicks their advertisements receive.

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Online Advertising

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60 px
468 px
Banner Ad
2.120
16.510
1150
3D
Banner Ad
250 px
970 px
Billboard Ad
8.820
34.220
1260
3D
Billboard Ad
60 px
120 px
Button Ad
2.120
4.230
620
3D
Button Ad
60 px
234 px
Half Banner Ad
2.120
8.260
10
3D
Half Banner Ad
600 px
300 px
Half Page Ad
21.170
10.580
810
3D
Half Page Ad
90 px
970 px
Large Leaderboard Ad
3.180
34.220
50
3D
Large Leaderboard Ad
280 px
336 px
Large Rectangle Ad
9.880
11.850
1300
3D
Large Rectangle Ad
90 px
728 px
Leaderboard Ad
3.180
25.690
1650
3D
Leaderboard Ad
250 px
300 px
Medium Rectangle Ad
8.820
10.580
1800
3D
Medium Rectangle Ad
31 px
88 px
Micro Bar Ad
1.090
3.100
80
3D
Micro Bar Ad
320 px
480 px
Mobile Landscape Interstitial Ad
11.290
16.930
175
3D
Mobile Landscape Interstitial Ad
100 px
320 px
Mobile Large Leaderboard Ad
3.530
11.290
35
3D
Mobile Large Leaderboard Ad
50 px
320 px
Mobile Leaderboard Ad
1.760
11.290
285
3D
Mobile Leaderboard Ad
480 px
320 px
Mobile Portrait Interstitial Ad
16.930
11.290
175
3D
Mobile Portrait Interstitial Ad
1050 px
300 px
Portrait Ad
37.040
10.580
25
3D
Portrait Ad
600 px
120 px
Skyscraper Ad
21.170
4.230
360
3D
Skyscraper Ad
150 px
180 px
Small Rectangle Ad
5.290
6.350
40
3D
Small Rectangle Ad
200 px
200 px
Small Square Ad
7.060
7.060
1150
3D
Small Square Ad
250 px
250 px
Square Ad
8.820
8.820
500
3D
Square Ad
125 px
125 px
Square Button Ad
4.410
4.410
405
3D
Square Button Ad
768 px
1024 px
Tablet Landscape Interstitial Ad
27.090
36.120
1000
3D
Tablet Landscape Interstitial Ad
1024 px
768 px
Tablet Portrait Interstitial Ad
36.120
27.090
210
3D
Tablet Portrait Interstitial Ad
240 px
120 px
Vertical Banner Ad
8.470
4.230
135
3D
Vertical Banner Ad
600 px
160 px
Wide Skyscraper Ad
21.170
5.640
1430
3D
Wide Skyscraper Ad
Leaderboard Ad - 728 x 90
User interface drawings of Leaderboard Ads (728 x 90 px) with measured dimensions and resolution

The Leaderboard Ad (728 x 90) may also be called Leaderboard banner or Super Banner. It is the most prevalent ad across the internet since it performs well, commanding the highest CPMs. This ad is usually set at the top of the page so that it is the first thing that web users see when the page loads. It is under the category of expandable ads and was meant to replace the 468 x 60 banner.

Leaderboard Ads have a height of 90 px and width of 728 px for an aspect ratio of 8.09:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

The Leaderboard Ad (728 x 90) may also be called Leaderboard banner or Super Banner. It is the most prevalent ad across the internet since it performs well, commanding the highest CPMs. This ad is usually set at the top of the page so that it is the first thing web users see when the page loads.

Leaderboard Ads have a height of 90 px and width of 728 px for an aspect ratio of 8.09:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Leaderboard Ad - 728 x 90
Height:
90 px
Width:
728 px
Length:
Depth:
Aspect Ratio
8.09:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF

File Size: 150 KB (max)

Print Size: 10.11” x 1.25” | 256.8 x 31.8 mm

Display Types: Desktop

Drawings include:
Leaderboard Ad - 728 x 90 interface mockup

Details & Downloads

Downloads

2D Downloads

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3D Downloads

Portrait Ad - 300 x 1050
Dimensioned layout drawings of the Portrait Ads (300 x 1050 px) labeled with height and width

The largest ad unit currently is the Portrait Ad (300 x 1050). You will most often see it on the right-hand side of a website. This large size comes with lots of pros—a large creative space, excellent viewability and click-through rates, and the ability to embed videos, rich media, and static content. Thus, publishers/advertisers love it because it is high performing with high paying CPM rates, besides being highly interactive and content-driven.

Portrait Ads have a height of 1050 px and width of 300 px for an aspect ratio of 1:3.5 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

The largest ad unit currently is the Portrait Ad (300 x 1050). You will most often see it on the right-hand side of a website. This large size comes with lots of pros—a large creative space, excellent viewability and click-through rates, and the ability to embed videos, rich media, and static.

Portrait Ads have a height of 1050 px and width of 300 px for an aspect ratio of 1:3.5 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Portrait Ad - 300 x 1050
Height:
1050 px
Width:
300 px
Length:
Depth:
Aspect Ratio
1:3.5
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF

File Size: 150 KB (max)

Print Size: 4.17" x 14.58” | 105.8 x 370.4 mm

Display Types: Desktop

Drawings include:
Portrait Ad - 300 x 1050 interface mockup

Details & Downloads

Downloads

2D Downloads

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3D Downloads

Vertical Banner Ad - 120 x 240
Illustrated dimensions of the Vertical Banner Ads (120 x 240 px) measured with height and width

You may place the Vertical Banner Ad (120 x 240) on both sidebars. However, it won’t perform well because of its small size. The biggest advantage is they can occupy tight spaces, and you can fit thin ad content into them. They are affordable, and you can capitalize on them by placing them on every page.

Vertical Banner Ads have a height of 240 px and width of 120 px for an aspect ratio of 1:2 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

You may place the Vertical Banner Ad (120 x 240) on both sidebars. However, it won’t perform well because of its small size. The biggest advantage is they can occupy tight spaces, and you can fit thin ad content into them. They are affordable, and you can capitalize on them by placing them.

Vertical Banner Ads have a height of 240 px and width of 120 px for an aspect ratio of 1:2 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Vertical Banner Ad - 120 x 240
Height:
240 px
Width:
120 px
Length:
Depth:
Aspect Ratio
1:2
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF

File Size: 150 KB (max)

Print Size: 1.66" x 3.33” | 42.3 x 84.7 mm

Display Types: Desktop

Drawings include:
Vertical Banner Ad - 120 x 240 interface mockup

Details & Downloads

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2D Downloads

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3D Downloads

Micro Bar Ad - 88 x 31
Dimensioned layout drawings of the Micro Bar Ads (88 x 31 px) labeled with height and width

A big advantage with the Micro Bar Ad (88 x 31) is that it can be used in different ways thus, popular among affiliates like coupon/deals oriented sites. The biggest disadvantage of this ad is that it is small and can be difficult to pass the message across. To be successful with it, create or use two styles and set them in different parts of the page.

Micro Bar Ads have a height of 31 px and width of 88 px for an aspect ratio of 2.84:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

A big advantage with the Micro Bar Ad (88 x 31) is that it can be used in different ways thus, popular among affiliates like coupon/deals oriented sites. The biggest disadvantage of this ad is that it is small and can be difficult to pass the message across.

Micro Bar Ads have a height of 31 px and width of 88 px for an aspect ratio of 2.84:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Micro Bar Ad - 88 x 31
Height:
31 px
Width:
88 px
Length:
Depth:
Aspect Ratio
2.84:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

File Size: 150 KB (max)

Print Size: 1.22” x .43” | 31 x 10.9 mm

Display Types: Desktop

Drawings include:
Micro Bar Ad - 88 x 31 interface mockup

Details & Downloads

Downloads

2D Downloads

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3D Downloads

Mobile Portrait Interstitial Ad - 320 x 480
User interface drawings of Mobile Portrait Interstitial Ads (320 x 480 px) with measured dimensions and resolution

The Mobile Portrait Interstitial Ad (320 x 480) is a huge revenue driver for businesses whose traffic majorly originates from mobile. It is also called mobile interstitial - a full-screen ad on smartphones that appears between two pages. It falls under the category of expandable ad, and even though it is out of date, it is still used widely and can also function as a mobile video ad. The ad can be very annoying to users, so use it sparingly.

Mobile Portrait Interstitial Ads have a height of 480 px and width of 320 px for an aspect ratio of 2:3 on mobile devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

The Mobile Portrait Interstitial Ad (320 x 480) is a huge revenue driver for businesses whose traffic majorly originates from mobile. It is also called mobile interstitial - a full-screen ad on smartphones that appears between two pages. It falls under the category of expandable ad.

Mobile Portrait Interstitial Ads have a height of 480 px and width of 320 px for an aspect ratio of 2:3 on mobile devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Mobile Portrait Interstitial Ad - 320 x 480
Height:
480 px
Width:
320 px
Length:
Depth:
Aspect Ratio
2:3
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

File Size: 150 KB (max)

Print Size: 4.44" x 6.67” | 112.9 x 169.3 mm

Display Types: Mobile

Drawings include:
Mobile Portrait Interstitial Ad - 320 x 480 interface mockup

Details & Downloads

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2D Downloads

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3D Downloads

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