Online Advertising

Online Advertising, or digital advertising, refers to the industry of marketing products, services, or messages through integrated advertisements on various forms of digital media. Adding to the long history of strategically placing advertisements in reserved spaces found in newspapers, magazines, billboards, and television commercials, online advertising similarly consists of organizing assorted sizes of advertisements effectively within webpage layouts.

Often referred to as banners, online ads should be designed to best use the standardized ad sizes that work well with a large range of website layouts. Websites are compensated by advertisers based on the number of views and clicks their advertisements receive.

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Online Advertising Guides
Browse through our curated Online Advertising Guides for additional categorizations, tips, details, variations, styles, and histories of Online Advertising. Guides provide additional insights into the unique properties and shared relationships between elements.

Online Advertising

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60 px
468 px
Banner Ad
2.120
16.510
1150
3D
Banner Ad
250 px
970 px
Billboard Ad
8.820
34.220
1260
3D
Billboard Ad
60 px
120 px
Button Ad
2.120
4.230
620
3D
Button Ad
60 px
234 px
Half Banner Ad
2.120
8.260
10
3D
Half Banner Ad
600 px
300 px
Half Page Ad
21.170
10.580
810
3D
Half Page Ad
90 px
970 px
Large Leaderboard Ad
3.180
34.220
50
3D
Large Leaderboard Ad
280 px
336 px
Large Rectangle Ad
9.880
11.850
1300
3D
Large Rectangle Ad
90 px
728 px
Leaderboard Ad
3.180
25.690
1650
3D
Leaderboard Ad
250 px
300 px
Medium Rectangle Ad
8.820
10.580
1800
3D
Medium Rectangle Ad
31 px
88 px
Micro Bar Ad
1.090
3.100
80
3D
Micro Bar Ad
320 px
480 px
Mobile Landscape Interstitial Ad
11.290
16.930
175
3D
Mobile Landscape Interstitial Ad
100 px
320 px
Mobile Large Leaderboard Ad
3.530
11.290
35
3D
Mobile Large Leaderboard Ad
50 px
320 px
Mobile Leaderboard Ad
1.760
11.290
285
3D
Mobile Leaderboard Ad
480 px
320 px
Mobile Portrait Interstitial Ad
16.930
11.290
175
3D
Mobile Portrait Interstitial Ad
1050 px
300 px
Portrait Ad
37.040
10.580
25
3D
Portrait Ad
600 px
120 px
Skyscraper Ad
21.170
4.230
360
3D
Skyscraper Ad
150 px
180 px
Small Rectangle Ad
5.290
6.350
40
3D
Small Rectangle Ad
200 px
200 px
Small Square Ad
7.060
7.060
1150
3D
Small Square Ad
250 px
250 px
Square Ad
8.820
8.820
500
3D
Square Ad
125 px
125 px
Square Button Ad
4.410
4.410
405
3D
Square Button Ad
768 px
1024 px
Tablet Landscape Interstitial Ad
27.090
36.120
1000
3D
Tablet Landscape Interstitial Ad
1024 px
768 px
Tablet Portrait Interstitial Ad
36.120
27.090
210
3D
Tablet Portrait Interstitial Ad
240 px
120 px
Vertical Banner Ad
8.470
4.230
135
3D
Vertical Banner Ad
600 px
160 px
Wide Skyscraper Ad
21.170
5.640
1430
3D
Wide Skyscraper Ad
Wide Skyscraper Ad - 160 x 600
Dimensioned layout drawings of the Wide Skyscraper Ads (160 x 600 px) labeled with height and width

The advantage with the Wide Skyscraper Ad - 160 x 600 is its large size, making it consistently a better performing ad, capable of generating a reasonable CPM. You may call it a super skyscraper or skyscraper ad, and it has lots of spaces for writing ad content. It is commonly positioned on the sidebar, and you may use it on every page for incremental revenue.

Wide Skyscraper Ads have a height of 600 px and width of 160 px for an aspect ratio of 1:3.75 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

The advantage with the Wide Skyscraper Ad - 160 x 600 is its large size, making it consistently a better performing ad, capable of generating a reasonable CPM. You may call it a super skyscraper or skyscraper ad, and it has lots of spaces for writing ad content.

Wide Skyscraper Ads have a height of 600 px and width of 160 px for an aspect ratio of 1:3.75 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Wide Skyscraper Ad - 160 x 600
Height:
600 px
Width:
160 px
Length:
Depth:
Aspect Ratio
1:3.75
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF

File Size:
150 KB (max)

Print Size: 2.22” x 8.33” | 56.4 x 211.7 mm

Display Types: Desktop

Drawings include:
Wide Skyscraper Ad - 160 x 600 interface mockup

Details & Downloads

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3D Downloads

Micro Bar Ad - 88 x 31
Dimensioned layout drawings of the Micro Bar Ads (88 x 31 px) labeled with height and width

A big advantage with the Micro Bar Ad (88 x 31) is that it can be used in different ways thus, popular among affiliates like coupon/deals oriented sites. The biggest disadvantage of this ad is that it is small and can be difficult to pass the message across. To be successful with it, create or use two styles and set them in different parts of the page.

Micro Bar Ads have a height of 31 px and width of 88 px for an aspect ratio of 2.84:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

A big advantage with the Micro Bar Ad (88 x 31) is that it can be used in different ways thus, popular among affiliates like coupon/deals oriented sites. The biggest disadvantage of this ad is that it is small and can be difficult to pass the message across.

Micro Bar Ads have a height of 31 px and width of 88 px for an aspect ratio of 2.84:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Micro Bar Ad - 88 x 31
Height:
31 px
Width:
88 px
Length:
Depth:
Aspect Ratio
2.84:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

File Size: 150 KB (max)

Print Size: 1.22” x .43” | 31 x 10.9 mm

Display Types: Desktop

Drawings include:
Micro Bar Ad - 88 x 31 interface mockup

Details & Downloads

Downloads

2D Downloads

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3D Downloads

Large Rectangle Ad - 336 x 280
Dimensioned layout drawings of the Large Rectangle Ads (336 x 280 px) labeled with height and width

The IAB delisted the Large Rectangle Ad (336 x 280) because it was less common on other ad networks, even though it was a successful ad unit on AdSense and commanding a higher eCPM. It is large, rectangular, and positioned on the side of the content. It is reasonably priced, less competitive, and highly successful. For more success, use it as a multi-sized ad slot.

Large Rectangle Ads have a height of 280 px and width of 336 px for an aspect ratio of 1.2:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

The IAB delisted the Large Rectangle Ad (336 x 280) because it was less common on other ad networks, even though it was a successful ad unit on AdSense and commanding a higher eCPM. It is large, rectangular, and positioned on the side of the content. It is reasonably priced and less competitive.

Large Rectangle Ads have a height of 280 px and width of 336 px for an aspect ratio of 1.2:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Large Rectangle Ad - 336 x 280
Height:
280 px
Width:
336 px
Length:
Depth:
Aspect Ratio
1.2:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

File Size: 150 KB (max)

Print Size: 4.67” x 3.89” | 118.5 x 98.8 mm

Display Types: Desktop

Drawings include:
Large Rectangle Ad - 336 x 280 interface mockup

Details & Downloads

Downloads

2D Downloads

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3D Downloads

Button Ad - 120 x 60
Illustrated dimensions of the Button Ads (120 x 60 px) measured with height and width

The Button Ad (120 x 60) is a defunct ad unit most common in freemium listing or sites. It is less expensive and performs poorly. Hence, mostly used for co-branding. Its small size guarantees it takes little space and can be used on every page, giving the impression of added value. These ads are free and are much better to be used to entice advertisers to spend on you!

Button Ads have a height of 60 px and width of 120 px for an aspect ratio of 2:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

The Button Ad (120 x 60) is a defunct ad unit most common in freemium listing or sites. It is less expensive and performs poorly. Hence, mostly used for co-branding. Its small size guarantees it takes little space and can be used on every page, giving the impression of added value.

Button Ads have a height of 60 px and width of 120 px for an aspect ratio of 2:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Button Ad - 120 x 60
Height:
60 px
Width:
120 px
Length:
Depth:
Aspect Ratio
2:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF

File Size: 150 KB (max)

Print Size: 1.66” x .83” | 42.3 x 21.2 mm

Display Types: Desktop

Drawings include:
Button Ad - 120 x 60 interface mockup

Details & Downloads

Downloads

2D Downloads

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3D Downloads

Half Banner Ad - 234 x 60
Dimensioned layout drawings of the Half Banner Ads (234 x 60 px) labeled with height and width

The small size of the Half Banner Ad (234 x 60) makes it fit into small spaces. However, this small size comes with poor performance. Another reason for its poor performance is its limited supply of available display ads. The ad can be used on different web pages and target mobile users or those with small gadgets.

Half Banner Ads have a height of 60 px and width of 234 px for an aspect ratio of 3.9:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

The small size of the Half Banner Ad (234 x 60) makes it fit into small spaces. However, this small size comes with poor performance. Another reason for its poor performance is its limited supply of available display ads. The ad can be used on different web pages and target mobile users.

Half Banner Ads have a height of 60 px and width of 234 px for an aspect ratio of 3.9:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Half Banner Ad - 234 x 60
Height:
60 px
Width:
234 px
Length:
Depth:
Aspect Ratio
3.9:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF

File Size: 150 KB (max)

Print Size: 3.25” x .83” | 82.6 x 21.2 mm
Display Types: Desktop

Drawings include:
Half Banner Ad - 234 x 60 interface mockup

Details & Downloads

Downloads

2D Downloads

Right Click and 'Save As' to Download

3D Downloads

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