Online Advertising

Online Advertising

Description
Description

Online advertising is a form of marketing that uses the internet to deliver promotional messages to consumers. It includes a range of technologies and platforms like social media, search engines, websites, and email. Companies use these digital spaces to showcase products and services through various formats—banner ads, video commercials, sponsored content, and more. The goal is to reach potential customers where they spend a lot of their time: online. Online ads can be highly targeted based on user behavior, preferences, and demographics, making them more personalized. They're also measurable, allowing advertisers to analyze the effectiveness of their campaigns in real-time.

History
History

Online advertising kicked off in the early 1990s with the arrival of the World Wide Web. The first banner ad popped up in 1994, igniting a new way for businesses to reach audiences. As the internet grew, so did the methods: search engine ads, social media campaigns, and email marketing. The dot-com bubble saw a surge in online ads, but the burst made advertisers more strategic. The 2000s brought Google AdWords and Facebook Ads, revolutionizing targeting and analytics. Over time, ads became smarter, using data to tailor messages to individual interests and habits, moving from mere banners to interactive and video content.

Future
Future

Online advertising is set to become even more personalized and immersive. Advances in artificial intelligence mean ads could soon converse with you, understanding your needs and preferences in real-time. Augmented reality ads might pop up in your living room, letting you virtually try products before buying. Privacy-conscious trends are pushing for transparent, consent-based advertising, respecting user data while still delivering relevance. Social media influencers and content creators are becoming key players, blending ads seamlessly into entertainment. This evolving landscape aims to make ads less intrusive and more engaging, transforming them into valuable content that people actually want to interact with.

Common Questions
Common Questions
What are the benefits of online advertising?

The benefits of online advertising include the amount of global reach that goes beyond the brand’s local area to attract their targeted audience and improve the brand’s engagement and optimization. Online advertising can also be cost-effective and time-efficient. Online advertising is measurable and can be implemented quickly.

How do you do online advertising?

You can advertise online your business and brand by targeting and reaching your ideal audience and seeing where your audience spends most of their time online. Online advertising can happen organically through social media platforms like Facebook, Twitter, or Instagram or it can also happen through pay-per-click (PPC) marketing.

What is an online advertising manager?

An online advertising manager is in charge of directing a team of marketing professionals to promote different companies through ad campaigns that will be placed on websites as well as social media apps. Job duties of advertising managers include planning online marketing campaigns as well as analyzing online market research.

Digital

* Under Development *

60 px
468 px
Banner Ad
2.120
16.510
1150
GUIDE
3D
Banner Ad
250 px
970 px
Billboard Ad
8.820
34.220
1260
GUIDE
3D
Billboard Ad
60 px
120 px
Button Ad
2.120
4.230
620
GUIDE
3D
Button Ad
60 px
234 px
Half Banner Ad
2.120
8.260
10
GUIDE
3D
Half Banner Ad
600 px
300 px
Half Page Ad
21.170
10.580
810
GUIDE
3D
Half Page Ad
90 px
970 px
Large Leaderboard Ad
3.180
34.220
50
GUIDE
3D
Large Leaderboard Ad
280 px
336 px
Large Rectangle Ad
9.880
11.850
1300
GUIDE
3D
Large Rectangle Ad
90 px
728 px
Leaderboard Ad
3.180
25.690
1650
GUIDE
3D
Leaderboard Ad
250 px
300 px
Medium Rectangle Ad
8.820
10.580
1800
GUIDE
3D
Medium Rectangle Ad
31 px
88 px
Micro Bar Ad
1.090
3.100
80
GUIDE
3D
Micro Bar Ad
320 px
480 px
Mobile Landscape Interstitial Ad
11.290
16.930
175
GUIDE
3D
Mobile Landscape Interstitial Ad
100 px
320 px
Mobile Large Leaderboard Ad
3.530
11.290
35
GUIDE
3D
Mobile Large Leaderboard Ad
50 px
320 px
Mobile Leaderboard Ad
1.760
11.290
285
GUIDE
3D
Mobile Leaderboard Ad
480 px
320 px
Mobile Portrait Interstitial Ad
16.930
11.290
175
GUIDE
3D
Mobile Portrait Interstitial Ad
1050 px
300 px
Portrait Ad
37.040
10.580
25
GUIDE
3D
Portrait Ad
600 px
120 px
Skyscraper Ad
21.170
4.230
360
GUIDE
3D
Skyscraper Ad
150 px
180 px
Small Rectangle Ad
5.290
6.350
40
GUIDE
3D
Small Rectangle Ad
200 px
200 px
Small Square Ad
7.060
7.060
1150
GUIDE
3D
Small Square Ad
250 px
250 px
Square Ad
8.820
8.820
500
GUIDE
3D
Square Ad
125 px
125 px
Square Button Ad
4.410
4.410
405
GUIDE
3D
Square Button Ad
768 px
1024 px
Tablet Landscape Interstitial Ad
27.090
36.120
1000
GUIDE
3D
Tablet Landscape Interstitial Ad
1024 px
768 px
Tablet Portrait Interstitial Ad
36.120
27.090
210
GUIDE
3D
Tablet Portrait Interstitial Ad
240 px
120 px
Vertical Banner Ad
8.470
4.230
135
GUIDE
3D
Vertical Banner Ad
600 px
160 px
Wide Skyscraper Ad
21.170
5.640
1430
GUIDE
3D
Wide Skyscraper Ad
Small Rectangle Ad - 180 x 150
Illustrated dimensions of the Small Rectangle Ads (180 x 150 px) measured with height and width

As a result of its small size, the Small Rectangle Ad (180 x 150) can fit into small spaces. But this small size is more of a disadvantage than an advantage because it tends not to perform well. For incremental revenue, set it on every page. This ad is very useful if your site receives lots of traffic from mobile.

Small Rectangle Ads have a height of 150 px and width of 180 px for an aspect ratio of 1.2:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

As a result of its small size, the Small Rectangle Ad (180 x 150) can fit into small spaces. But this small size is more of a disadvantage than an advantage because it tends not to perform well. For incremental revenue, set it on every page. This ad is very useful if your site is mobile.

Small Rectangle Ads have a height of 150 px and width of 180 px for an aspect ratio of 1.2:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Small Rectangle Ad - 180 x 150
Height:
150 px
Width:
180 px
Length:
Depth:
Aspect Ratio
1.2:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF
File Size: 150 KB (max)

Print Size: 2.5” x 2.08” | 63.5 x 52.9 mm
Display Types: Desktop

Drawings include:
Small Rectangle Ad - 180 x 150 interface mockup

Downloads

2D Downloads

3D Downloads

Banner Ad - 468 x 60
Dimensioned layout drawings of the Banner Ads (468 x 60 px) labeled with height and width

The Banner Ad (468 x 60) might have garnered a poor reputation as the worst-performing ad because of its small size, but that did not prevent it from being the most popular ad across the internet. Even after being retired in 2011, it is still visible on many sites, either on top of a page or occupying the space of the leaderboard. This first ad unit was also called a banner and could be used more than once on a page.

Banner Ads have a height of 60 px and width of 468 px for an aspect ratio of 7.8:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

The Banner Ad (468 x 60) might have garnered a poor reputation as the worst-performing ad because of its small size, but that did not prevent it from being the most popular ad across the internet. Even after being retired in 2011, it is still visible on many sites.

Banner Ads have a height of 60 px and width of 468 px for an aspect ratio of 7.8:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Banner Ad - 468 x 60
Height:
60 px
Width:
468 px
Length:
Depth:
Aspect Ratio
7.8:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF

File Size: 150 KB (max)

Print Size: 6.5” x .83” | 165.1 x 21.2 mm
Display Types: Desktop

Drawings include:
Banner Ad - 468 x 60 interface mockup

Downloads

2D Downloads

3D Downloads

Tablet Landscape Interstitial Ad - 1024 x 768
Dimensioned layout drawings of the Tablet Landscape Interstitial Ads (1024 x 768 px) labeled with height and width

The interactive full-page Tablet Landscape Interstitial Ad (1024 x 768) is an expandable ad usually loaded between content. Meaning, content is only loaded when the user closes the ad. Hence, a close button must be clearly visible on the ad. However, it can be very unpleasant if continually shown to the user.

Tablet Landscape Interstitial Ads have a height of 768 px and width of 1024 px for an aspect ratio of 4:3 on tablet devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

The interactive full-page Tablet Landscape Interstitial Ad (1024 x 768) is an expandable ad usually loaded between content. Meaning, content is only loaded when the user closes the ad. Hence, a close button must be clearly visible on the ad. However, it can be very unpleasant if continually shown.

Tablet Landscape Interstitial Ads have a height of 768 px and width of 1024 px for an aspect ratio of 4:3 on tablet devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Tablet Landscape Interstitial Ad - 1024 x 768
Height:
768 px
Width:
1024 px
Length:
Depth:
Aspect Ratio
4:3
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF

File Size: 150 KB (max)

Print Size: 14.22” x 10.67” | 361.2 x 270.9 mm

Display Types: Tablet

Drawings include:
Tablet Landscape Interstitial Ad - 1024 x 768  interface mockup

Downloads

2D Downloads

3D Downloads

Skyscraper Ad - 120 x 600
User interface drawings of Skyscraper Ads (120 x 600 px) with measured dimensions and resolution

As the name suggests, the Skyscraper Ad (120 x 600) is tall and is usually positioned on the side of a page so users can easily see the whole content when they scroll down the page. It was retired in 2011 because of poor performance, though still commonly used. For incremental revenue, set it on every page. Another advantage is it can fit into narrow spaces of a page.

Skyscraper Ads have a height of 600 px and width of 120 px for an aspect ratio of 1:5 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

As the name suggests, the Skyscraper Ad (120 x 600) is tall and is usually positioned on the side of a page so users can easily see the whole content when they scroll down the page. It was retired in 2011 because of poor performance, though still commonly used.

Skyscraper Ads have a height of 600 px and width of 120 px for an aspect ratio of 1:5 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Skyscraper Ad - 120 x 600
Height:
600 px
Width:
120 px
Length:
Depth:
Aspect Ratio
1:5
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF

File Size: 150 KB (max)

Print Size: 1.66" x 8.33” | 42.3 x 211.7 mm

Display Types: Desktop

Drawings include:
Skyscraper Ad - 120 x 600 interface mockup

Downloads

2D Downloads

3D Downloads

Medium Rectangle Ad - 300 x 250
Illustrated dimensions of the Medium Rectangle Ads (300 x 250 px) measured with height and width

The Medium Rectangle Ad (300 x 250) is the best performing ad around. Hence, it is the most valuable ad. It is also called the MPU in the UK and is usually positioned above the fold on websites or to break up content. The ad can generate the highest CPM, thus used as part of a sponsorship and ideal to be placed on every page or even embedded in videos.

Medium Rectangle Ads have a height of 250 px and width of 300 px for an aspect ratio of 1.2:1 on both mobile and desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

The Medium Rectangle Ad (300 x 250) is the best performing ad around. Hence, it is the most valuable ad. It is also called the MPU in the UK and is usually positioned above the fold on websites or to break up content. The ad can generate the highest CPM.

Medium Rectangle Ads have a height of 250 px and width of 300 px for an aspect ratio of 1.2:1 on both mobile and desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Medium Rectangle Ad - 300 x 250
Height:
250 px
Width:
300 px
Length:
Depth:
Aspect Ratio
1.2:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF

File Size: 150 KB (max)

Print Size: 4.17” x 3.47” | 105.8 x 88.2 mm

Display Types: Mobile, Desktop

Drawings include:
Medium Rectangle Ad - 300 x 250 interface mockup

Downloads

2D Downloads

3D Downloads