Online Advertising

Online Advertising, or digital advertising, refers to the industry of marketing products, services, or messages through integrated advertisements on various forms of digital media. Adding to the long history of strategically placing advertisements in reserved spaces found in newspapers, magazines, billboards, and television commercials, online advertising similarly consists of organizing assorted sizes of advertisements effectively within webpage layouts.

Often referred to as banners, online ads should be designed to best use the standardized ad sizes that work well with a large range of website layouts. Websites are compensated by advertisers based on the number of views and clicks their advertisements receive.

What are the benefits of online advertising?

The benefits of online advertising include the amount of global reach that goes beyond the brand’s local area to attract their targeted audience and improve the brand’s engagement and optimization. Online advertising can also be cost-effective and time-efficient. Online advertising is measurable and can be implemented quickly.

How do you do online advertising?

You can advertise online your business and brand by targeting and reaching your ideal audience and seeing where your audience spends most of their time online. Online advertising can happen organically through social media platforms like Facebook, Twitter, or Instagram or it can also happen through pay-per-click (PPC) marketing.

What is an online advertising manager?

An online advertising manager is in charge of directing a team of marketing professionals to promote different companies through ad campaigns that will be placed on websites as well as social media apps. Job duties of advertising managers include planning online marketing campaigns as well as analyzing online market research.

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Related Tags
Online Advertising Guides
Browse through our curated Online Advertising Guides for additional categorizations, tips, details, variations, styles, and histories of Online Advertising. Guides provide additional insights into the unique properties and shared relationships between elements.

Online Advertising

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60 px
468 px
Banner Ad
2.120
16.510
1150
3D
Banner Ad
250 px
970 px
Billboard Ad
8.820
34.220
1260
3D
Billboard Ad
60 px
120 px
Button Ad
2.120
4.230
620
3D
Button Ad
60 px
234 px
Half Banner Ad
2.120
8.260
10
3D
Half Banner Ad
600 px
300 px
Half Page Ad
21.170
10.580
810
3D
Half Page Ad
90 px
970 px
Large Leaderboard Ad
3.180
34.220
50
3D
Large Leaderboard Ad
280 px
336 px
Large Rectangle Ad
9.880
11.850
1300
3D
Large Rectangle Ad
90 px
728 px
Leaderboard Ad
3.180
25.690
1650
3D
Leaderboard Ad
250 px
300 px
Medium Rectangle Ad
8.820
10.580
1800
3D
Medium Rectangle Ad
31 px
88 px
Micro Bar Ad
1.090
3.100
80
3D
Micro Bar Ad
320 px
480 px
Mobile Landscape Interstitial Ad
11.290
16.930
175
3D
Mobile Landscape Interstitial Ad
100 px
320 px
Mobile Large Leaderboard Ad
3.530
11.290
35
3D
Mobile Large Leaderboard Ad
50 px
320 px
Mobile Leaderboard Ad
1.760
11.290
285
3D
Mobile Leaderboard Ad
480 px
320 px
Mobile Portrait Interstitial Ad
16.930
11.290
175
3D
Mobile Portrait Interstitial Ad
1050 px
300 px
Portrait Ad
37.040
10.580
25
3D
Portrait Ad
600 px
120 px
Skyscraper Ad
21.170
4.230
360
3D
Skyscraper Ad
150 px
180 px
Small Rectangle Ad
5.290
6.350
40
3D
Small Rectangle Ad
200 px
200 px
Small Square Ad
7.060
7.060
1150
3D
Small Square Ad
250 px
250 px
Square Ad
8.820
8.820
500
3D
Square Ad
125 px
125 px
Square Button Ad
4.410
4.410
405
3D
Square Button Ad
768 px
1024 px
Tablet Landscape Interstitial Ad
27.090
36.120
1000
3D
Tablet Landscape Interstitial Ad
1024 px
768 px
Tablet Portrait Interstitial Ad
36.120
27.090
210
3D
Tablet Portrait Interstitial Ad
240 px
120 px
Vertical Banner Ad
8.470
4.230
135
3D
Vertical Banner Ad
600 px
160 px
Wide Skyscraper Ad
21.170
5.640
1430
3D
Wide Skyscraper Ad
Portrait Ad - 300 x 1050
Dimensioned layout drawings of the Portrait Ads (300 x 1050 px) labeled with height and width

The largest ad unit currently is the Portrait Ad (300 x 1050). You will most often see it on the right-hand side of a website. This large size comes with lots of pros—a large creative space, excellent viewability and click-through rates, and the ability to embed videos, rich media, and static content. Thus, publishers/advertisers love it because it is high performing with high paying CPM rates, besides being highly interactive and content-driven.

Portrait Ads have a height of 1050 px and width of 300 px for an aspect ratio of 1:3.5 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

The largest ad unit currently is the Portrait Ad (300 x 1050). You will most often see it on the right-hand side of a website. This large size comes with lots of pros—a large creative space, excellent viewability and click-through rates, and the ability to embed videos, rich media, and static.

Portrait Ads have a height of 1050 px and width of 300 px for an aspect ratio of 1:3.5 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Portrait Ad - 300 x 1050
Height:
1050 px
Width:
300 px
Length:
Depth:
Aspect Ratio
1:3.5
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF

File Size: 150 KB (max)

Print Size: 4.17" x 14.58” | 105.8 x 370.4 mm

Display Types: Desktop

Drawings include:
Portrait Ad - 300 x 1050 interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Tablet Landscape Interstitial Ad - 1024 x 768
Dimensioned layout drawings of the Tablet Landscape Interstitial Ads (1024 x 768 px) labeled with height and width

The interactive full-page Tablet Landscape Interstitial Ad (1024 x 768) is an expandable ad usually loaded between content. Meaning, content is only loaded when the user closes the ad. Hence, a close button must be clearly visible on the ad. However, it can be very unpleasant if continually shown to the user.

Tablet Landscape Interstitial Ads have a height of 768 px and width of 1024 px for an aspect ratio of 4:3 on tablet devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

The interactive full-page Tablet Landscape Interstitial Ad (1024 x 768) is an expandable ad usually loaded between content. Meaning, content is only loaded when the user closes the ad. Hence, a close button must be clearly visible on the ad. However, it can be very unpleasant if continually shown.

Tablet Landscape Interstitial Ads have a height of 768 px and width of 1024 px for an aspect ratio of 4:3 on tablet devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Tablet Landscape Interstitial Ad - 1024 x 768
Height:
768 px
Width:
1024 px
Length:
Depth:
Aspect Ratio
4:3
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF

File Size: 150 KB (max)

Print Size: 14.22” x 10.67” | 361.2 x 270.9 mm

Display Types: Tablet

Drawings include:
Tablet Landscape Interstitial Ad - 1024 x 768  interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Large Leaderboard Ad - 970 x 90
Illustrated dimensions of the Large Leaderboard Ads (970 x 90 px) measured with height and width

The less popular Large Leaderboard Ad (970 x 90) is used as a pushdown ad and replaced the 728 x 90. Its length is visually arresting, ergo positioned above the fold on a site. Their large size makes them ideal for websites that get traffic from desktops. The best way to monetize them is to use them as part of a package and not stand independently.

Large Leaderboard Ads have a height of 90 px and width of 970 px for an aspect ratio of 10.78:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

The less popular Large Leaderboard Ad (970 x 90) is used as a pushdown ad and replaced the 728 x 90. Its length is visually arresting, ergo positioned above the fold on a site. Their large size makes them ideal for websites that get traffic from desktops.

Large Leaderboard Ads have a height of 90 px and width of 970 px for an aspect ratio of 10.78:1 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Large Leaderboard Ad - 970 x 90
Height:
90 px
Width:
970 px
Length:
Depth:
Aspect Ratio
10.78:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

File Size: 150 KB (max)

Print Size: 13.47" x 1.25” | 342.2 x 31.8 mm

Display Types: Desktop

Drawings include:
Large Leaderboard Ad - 970 x 90 interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Mobile Leaderboard Ad - 320 x 50
Dimensioned layout drawings of the Mobile Leaderboard Ads (320 x 50 px) labeled with height and width

The Mobile Leaderboard Ad (320 x 50) is also called the Smartphone Leaderboard. It is the most common ad unit in mobile phones and the top performer on AdSense. But it generates less revenue because it is not very large. If used, have a way for a mobile user to close them to avoid being annoying. But the advantage is it is less expensive and usually sold as anchor units.

Mobile Leaderboard Ads have a height of 50 px and width of 320 px for an aspect ratio of 6.4:1 on mobile devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

The Mobile Leaderboard Ad (320 x 50) is also called the Smartphone Leaderboard. It is the most common ad unit in mobile phones and the top performer on AdSense. But it generates less revenue because it is not very large. If used, have a way for a mobile user to close them to avoid being annoying.

Mobile Leaderboard Ads have a height of 50 px and width of 320 px for an aspect ratio of 6.4:1 on mobile devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Mobile Leaderboard Ad - 320 x 50
Height:
50 px
Width:
320 px
Length:
Depth:
Aspect Ratio
6.4:1
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

File Size: 150 KB (max)

Print Size: 4.44” x .69” | 112.9 x 17.6 mm

Display Types: Mobile

Drawings include:
Mobile Leaderboard Ad - 320 x 50 interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

Half Page Ad - 300 x 600
User interface drawings of Half Page Ads (300 x 600 px) with measured dimensions and resolution

You may also refer to the Half Page Ad (300 x 600) as the Monster MPU or Filmstrip. Usually, it runs on its own ad slot or alongside the 300 x 250 ad. This ad is high performing and commands a higher eCPM. Hence, among the IAB’s rising stars and positioned on the side of a page. This ad is among the largest ad units available, and it can be used on every page and for sponsorship.

Half Page Ads have a height of 600 px and width of 300 px for an aspect ratio of 1:2 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

You may also refer to the Half Page Ad (300 x 600) as the Monster MPU or Filmstrip. Usually, it runs on its own ad slot or alongside the 300 x 250 ad. This ad is high performing and commands a higher eCPM. Hence, among the IAB’s rising stars and positioned on the side of a page.

Half Page Ads have a height of 600 px and width of 300 px for an aspect ratio of 1:2 on desktop devices. Online advertisements support JPG, PNG, and GIF formats with maximum file sizes of 150 KB.

Half Page Ad - 300 x 600
Height:
600 px
Width:
300 px
Length:
Depth:
Aspect Ratio
1:2
Resolution
72 ppi (screen)
Weight:
Area:

Formats: JPG, PNG, GIF 

File Size: 150 KB (max)

Print Size: 4.17” x 8.33” | 105.8 x 211.7 mm

Display Types: Desktop

Drawings include:
Half Page Ad - 300 x 600 interface mockup

Details & Downloads

Downloads

2D Downloads

3D Downloads

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