White on White, founded in 1999, is known as a manufacturer of mid-century and danish-inspired modern classics, lighting, and home accents. White on White founders Karazona and Veerie Cinar got their start buying, restoring, and reselling vintage furniture in Denmark and importing their finds to the United States. They eventually designed their own furniture line as part of the company. Their mission for White on White is to bring quality furniture pieces to the general public rather than limit its accessibility to the elites and to set them at a lower price range based on the target demographic.