Twitter App Card - Video

A Twitter Video App Card encourages users to download an app through an app store or sends them to the app if its already installed in their mobile device. Twitter Video App Cards engage audiences through the usage of a captivating video that convinces users to download the company’s app. The video auto-plays when the entire video appears in the users’ timeline.

Twitter Video App Cards can be landscape with a height of 360 px and width of 640 px (16:9), or 360 square (1:1). Twitter Video App Cards support MP4 and MOV formats with a recommended maximum file size of 30 MB or absolute max of 1 GB. App cards have a limit of 280 characters, or 257 characters if a link is included. Video durations are limited to 15 seconds max.


*Under Development*

360 px
640 px (landscape); 360 (square)
Aspect Ratio:
16:9 (landscape); 1:1 (square)
72 ppi (recommended)

Formats: MP4, MOV
Video Length: 15 seconds max
Frame Rate: 29.97 or 30 FPS
Bitrate: 6000k (1080p); 5000k (720p)

Tweet Text: 280 characters; 257 characters (if link included)
Title: 70 characters

Description: 200 characters

Print Sizes: 8.88” x 5” | 225.8 x 127 mm

File Size:
30 MB (recommended); 1 GB (max)


Drawings include:
Twitter App Card (Video) interface mockup

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Twitter is an online social networking and news platform that allows users to Tweet text, image, and video-based messages and posts of up to 280 characters. Launched in 2006, Twitter is a global service that continues to inform people of various world events and comments as they happen in real time.